City Lit > Business > Courses > Public relations and marketing > CIPR Foundation Award in Public Relations (clb056)
CIPR Foundation Award in Public Relations
Duration: 3 days
Price: £650
Dates: Fridays 27 January, 10 February & 17 February 2012 + online examination on Friday 23 March 2012
Fridays 11 May, 25 May & 8 June 2012 + online examination on Friday 6 July 2012
Information and booking: Phone 020 7492 2674 or Email business@citylit.ac.uk
What is the course about?
If you want to know how to generate media coverage with confidence, this highly popular, accredited course is the perfect place to start. You’ll find out about the profession of public relations, develop all the practical skills you need, as well as perfecting your writing style.
This course is run in partnership with
Entry requirements:
- English, spoken and written, to International Language Testing System (IELTS) band score of 7.0 or above or equivalent.
- Education to at least A level or equivalent qualification or work experience.
Course overview
With 15 hours of lectures and participative workshops, we will cover:
- The basic theories, scope and practical skills of PR, through case studies and current issues
- How PR fits in with marketing, advertising, publicity and propaganda
- A look at specialist areas – lobbying, marketing PR, sponsorship, working in-house or in a consultancy, corporate social responsibility, relationship building, reputation management and working with different publics
- How to write and place a news release
- Knowing what is news and why it needs currency and human interest
- What makes a good picture for print, the right sound for radio and when something might be of interest to television
- Working under the CIPR (Chartered Institute of Public Relations) code of practice
Assessment:
A three-hour examination involving a report, a news release exercise and an essay.
Recommended reading:
Introduction to Public Relations by Shirley Harrison
Public Relations in Practice by Anne Gregory
The Public Relations Handbook by Alison Theaker
Further progression:
Those achieving a pass or above grade in the introductory certificate are qualified to enter for the CIPR Advanced Certificate in Public Relations. Details of further CIPR accredited qualifications can be found on the PR Academy’s website at www.pracademy.co.uk
Who can I contact for further information?
Information and booking: Phone 020 7492 2674 or Email business@citylit.ac.uk