More Blogging (Business Blogging)

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Key course information

Date
16/10/11

Day(s)
Sun

Duration
1 week

Time
10:00 - 17:00

Fees
Full fee: £57^NC

Venue
KS - Keeley Street

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Course code
CBL01

Availability
This course has finished

^NC: No concessionary fees available as there is no government funding for this course.

This course has finished

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Still got questions?
computing@citylit.ac.uk or call 020 7492 2515

Course outline

What is the course about?

You will learn how to create, manage, and promote your own business blog. The amazing Web 2.0 tool allows you to interact, share ideas, and collaborate with others from home, work and anywhere in the world.

You will get to know the free, web-based, Google supported tool, called Blogger. Together we will critique some business blogs, and figure out what makes them work successfully. You will learn the best way to search for, and locate, blogs on topics that interest you. You will discover ways to use blogs creatively in order to promote your business. By the end of the day you should be able to use your blog as an effective marketing tool for your business, and start participating in the world of blogs and web 2.0, creating content that will engage your readers.

What topics will we cover?

Introduction to business blogs and their benefits for your business.
Setting up a business blog.
Hands-on experience with the 'Blogger' free blogging web site
Creating a blog layout, choosing from the many available templates.
Selecting colours and fonts and publishing your blog.
Points to remember and mistakes to avoid in developing your blog
Promoting, monitoring and marketing your blog.

By the end of this course you should be able to:

Design your own blog using 'Blogger.'
Use a template from the many available, install it, and customize the look and feel of your blog.
Upload pictures and videos to your blog
Write well structured blog posts
Publicise your new weblog
Maintain and monitor your new weblog
Use your blog as an effective marketing tool for your business
Identify who your potential readers are and create content that will engage them.

What level is the course and do I need any particular skills?

This course is not for beginners - you need to take the “Write your own blog course” first. You should be able to use a keyboard and mouse and understand the principles of file management and have an active email account that you can access from City Lit. You need to come with an idea of the kind of blog you want to create and bring some content for this blog with you. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor.

How will I be taught, and will there be any work outside the class?

Each student has their own computer. Presentations will be made using computers, interactive whiteboard, overhead screen and printed notes. Step by step instruction, with demonstrations where appropriate, will help you grasp the concepts.

Are there any other costs? Is there anything I need to bring?

No.

Do I need to have an interview before I can enrol?

No.

What feedback will I get?

You will receive regular feedback from your tutor throughout the course, as and when appropriate. At the end of the course you and your tutor are asked to assess the progress you have made. You will receive regular feedback from your tutor throughout the course, as and when appropriate. At the end of the course you and your tutor are asked to assess the progress you have made.

How will I be able to give my views on the course?

Please complete the evaluation form at the end of your course. These are monitored and help us to continually improve our courses.

How do I find out if I can get some support for my learning?

You may be interested in: education and careers advice; financial and childcare support; disability support; support for Deaf and hearing-impaired students; dyslexia support; English and maths support; counselling, and library services (supported learning centre). To find out what may be available to you, and how to apply, see page 213 of the 11/12 course guide, or visit www.citylit.ac.uk/students

When I've finished, what course can I do next?

General information and advice on courses at City Lit is available from the Information and Advice Shop, open Monday to Friday 12:00 – 19:00 during term time, and Monday to Friday 12:00 – 17:00 out of term time. See the course guide for term dates and further details.

Who can I contact for further information?

Tel: 020 7492 2515

computing@citylit.ac.uk

Advice times:

Tuesday 17.30 - 18.30; Wednesday 12.30 - 13.30

You do not need to book an appointment, just come along on the days and at the times listed.

To enrol on a course, call 020 7831 7831.

Contact us

Computing

Tel: 020 7492 2515

computing@citylit.ac.uk

Computing

City Lit’s wide range of part-time, evening and weekend computer courses range from beginner level to advanced qualifications, covering the major Microsoft Office applications, desktop publishing, web design, multimedia packages and programming