Freelance business journalism: an introduction

This workshop explores the issues affecting business journalism beyond the City pages. It will help you identify audiences and write saleable features on the issues affecting UK plc - from people through products to innovation.

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Key course information

Date
29/04/12

Day(s)
Sun

Duration
1 week

Time
10:30 - 16:30

Fees
Full fee: £47^NC

Venue
KS - Keeley Street

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Course code
HJ041

Availability
This course has finished

^NC: No concessionary fees available as there is no government funding for this course.

This course has finished

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Still got questions?
humanities@citylit.ac.uk or call 020 7492 2652

Course outline

What is the course about?

The course introduces the different but connected worlds of corporate writing and business to business writing. For the former, your audience is employees and other stakeholders within a business, while for the latter, your writing will aim to connect the business you’re writing for with some (or all) of its external stakeholders.

What topics will we cover?

- key attributes of a freelance writer
- the key differences between writing for a mass audience and writing for specific audiences
- how to approach prospective clients
- the corporate writer’s toolkit
- writing for different media
- how to get ‘known’ as a corporate writer.

By the end of this course you should be able to:

- pitch for corporate/B2B writing opportunities with confidence.

Are there any other costs? Is there anything I need to bring?

Writing materials.

Do I need to have an interview before I can enrol?

No.

What feedback will I get?

You will receive regular feedback from your tutor throughout the course, as and when appropriate. At the end of the course you and your tutor are asked to assess the progress you have made.

How will I be able to give my views on the course?

Please complete the evaluation form at the end of your course. These are monitored and help us to continually improve our courses.

How do I find out if I can get some support for my learning?

You may be interested in: education and careers advice; financial and childcare support; disability support; support for Deaf and hearing-impaired students; dyslexia support; English and maths support; counselling, and library services (supported learning centre). To find out what may be available to you, and how to apply, see page 213 of the 11/12 course guide, or visit www.citylit.ac.uk/students

When I've finished, what course can I do next?

General information and advice on courses at City Lit is available from the Information and Advice Shop, open Monday to Friday 12:00 – 19:00 during term time, and Monday to Friday 12:00 – 17:00 out of term time. See the course guide for term dates and further details.

Who can I contact for further information?

Tel: 020 7492 2652

humanities@citylit.ac.uk

Advice times:

During term-time Monday 12.30–13.30 and 17.30–18.30 Thursday 12.30–13.30 and 17.30–18.30

Non term-time Monday 17.30–18.30 Thursday 12.30–13.30.

To enrol on a course, call 020 7831 7831.