How to write a press release

News editors are inundated with badly written press releases. How do you get yours noticed? Learn the basics of writing effective press releases whether for business or the public sector. You will also work on your own press release.

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Key course information

Dates
16/06/12

Day(s)
Sat

Duration
1 week

Time
10:30 - 17:30

Fees
Full fee: £45
Senior fee: £27
Concession: £13

Venue
KS - Keeley Street

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Course code
HJ014

Availability
Available
(status updated every 15 mins)

Enrol now

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Call enrolments: 020 7831 7831

Still got questions?
humanities@citylit.ac.uk or call 020 7492 2652

Course outline

What is the course about?

If you are expected to write press releases as part of your job or voluntary work, and are unsure about how to go about it, this is the course for you.

What topics will we cover?

Defining your message;
writing a good press release - what information to include and how to construct it;
distributing your release;
back-up queries;
follow-up.

By the end of this course you should be able to:

- select the message you wish to give
- identify a good/bad press release
- choose information that needs to be included
- recognise what news editors and reporters expect.

What level is the course and do I need any particular skills?

Introductory.

How will I be taught, and will there be any work outside the class?

Group teaching with practical examples of good and bad press releases and practical exercises.

Are there any other costs? Is there anything I need to bring?

None.

Do I need to have an interview before I can enrol?

No.

What feedback will I get?

You will receive regular feedback from your tutor throughout the course, as and when appropriate. At the end of the course you and your tutor are asked to assess the progress you have made. Self assessment at the end of the day.

How will I be able to give my views on the course?

Please complete the evaluation form at the end of your course. These are monitored and help us to continually improve our courses.

How do I find out if I can get some support for my learning?

You may be interested in: education and careers advice; financial and childcare support; disability support; support for Deaf and hearing-impaired students; dyslexia support; English and maths support; counselling, and library services (supported learning centre). To find out what may be available to you, and how to apply, see page 213 of the 11/12 course guide, or visit www.citylit.ac.uk/students

When I've finished, what course can I do next?

General information and advice on courses at City Lit is available from the Information and Advice Shop, open Monday to Friday 12:00 – 19:00 during term time, and Monday to Friday 12:00 – 17:00 out of term time. See the course guide for term dates and further details.

Who can I contact for further information?

Tel: 020 7492 2652

humanities@citylit.ac.uk

Advice times:

During term-time Monday 12.30–13.30 and 17.30–18.30 Thursday 12.30–13.30 and 17.30–18.30

Non term-time Monday 17.30–18.30 Thursday 12.30–13.30.

To enrol on a course, call 020 7831 7831.