CIPR Foundation award in public relations

Learn how PR differs from other communication-based disciplines and why the CIPR code of conduct matters to professional practitioners, and gain a professional qualification.

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Key course information

Dates
11/05/12 - 08/06/12

Day(s)
Fri

Duration
4 weeks

Time
10:00 - 16:00

Fees
Full fee: £650^NC

Venue
KS - Keeley Street

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Course code
UB003

Availability
Contact department

^NC: No concessionary fees available as there is no government funding for this course.

This course is full

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Still got questions?
humanities@citylit.ac.uk or call 020 7492 2652

Course outline

What is the course about?

Run in partnership with the PR Academy, this three-day course accredited by the Chartered Institute of Public Relations (CIPR) provides an introduction to the knowledge and skills needed in PR as well as a platform for further studies.

Upon successful completion of this course, participants will be awarded the (level 3) Foundation Award in Public Relations awarded by the Chartered Institute for Public Relations.

What topics will we cover?

- The basic theories, scope and practical skills of PR, through case studies and current issues.
- How PR fits in with marketing, advertising, publicity and propaganda.
- A look at specialist areas – lobbying, marketing PR, sponsorship, working in-house or in a consultancy, corporate social responsibility, relationship building, reputation management and working with different publics.
- How to write and place a news release.
- Knowing what is news and why it needs currency and human interest.
- What makes a good picture for print, the right sound for radio and when something might be of interest to television.
- Working under the CIPR (Chartered Institute of Public Relations) code of practice.
- A three-hour examination involving a report, a news release exercise and an essay.

By the end of this course you should be able to:

- Understand and differentiate between the concepts and practices of: public relations, marketing, advertising, publicity, public information, spin and propaganda.
- Understand and work with key PR terms: publics, reputation, relationships, media relations, newsworthy, dialogue, mutual understanding, social responsibility, evaluation and communication.
- Understand and know how to work under the CIPR code of ethics.
- Understand when and how to write and place a news release.

What level is the course and do I need any particular skills?

This course is ideal for individuals who work in organisations with PR colleagues, or in junior roles who want to increase their understanding of PR policies and practice. It is also suitable for those interested in embarking on a career in PR and for those who have responsibility for or liaison with PR as part of a broader job focus.

Participants are expected to have:
- English, spoken and written, to International Language Testing System (IELTS) band score of 7.0 or above or equivalent.
- Education to at least A-level or equivalent qualification or work experience.

How will I be taught, and will there be any work outside the class?

Fifteen hours of lectures and participative workshops during which the background, some basic theories and practical skills of PR will be explained and demonstrated using case studies and current issues. Course dates are XXX. Students will then be assessed in a three hour examination involving a report, a news release exercise and an essay. The online examination takes place on XXX.

Are there any other costs? Is there anything I need to bring?

No.

Do I need to have an interview before I can enrol?

This course requires the completion of an application form. Please contact the Business Development Unit on 020 7492 2674 or at business@citylit.ac.uk.

What feedback will I get?

You will receive regular feedback from your tutor throughout the course, as and when appropriate. At the end of the course you and your tutor are asked to assess the progress you have made.

How will I be able to give my views on the course?

Please complete the evaluation form at the end of your course. These are monitored and help us to continually improve our courses.

How do I find out if I can get some support for my learning?

You may be interested in: education and careers advice; financial and childcare support; disability support; support for Deaf and hearing-impaired students; dyslexia support; English and maths support; counselling, and library services (supported learning centre). To find out what may be available to you, and how to apply, see page 213 of the 11/12 course guide, or visit www.citylit.ac.uk/students

When I've finished, what course can I do next?

Those achieving a pass or above grade in the introductory certificate are qualified to enter for the CIPR Advanced Certificate in Public Relations. Details of further CIPR accredited qualifications can be found on the PR Academy’s website at www.pracademy.co.uk.

General information and advice on courses at City Lit is available from the Information and Advice Shop, open Monday to Friday 12:00 – 19:00 during term time, and Monday to Friday 12:00 – 17:00 out of term time. See the course guide for term dates and further details.

Who can I contact for further information?

Tel: 020 7492 2652

humanities@citylit.ac.uk

Advice times:

During term-time Monday 12.30–13.30 and 17.30–18.30 Thursday 12.30–13.30 and 17.30–18.30

Non term-time Monday 17.30–18.30 Thursday 12.30–13.30.

To enrol on a course, call 020 7831 7831.

Select another date / day / time

Dates	Day(s)	Time	Duration	Fees	Snr	Conc	Code	Availability
11/05/12 to 08/06/12	Fri	10:00 - 16:00	4 weeks	£650	£650	£650	UB003	Full	» Select
09/09/11 to 30/09/11	Fri	10:00 - 16:00	3 weeks	£650	£650	£650	UB005	Contact department	» Select
11/11/11 to 02/12/11	Fri	10:00 - 16:00	3 weeks	£650	£650	£650	UB007	Contact department	» Select
27/01/12 to 17/02/12	Fri	10:00 - 16:00	3 weeks	£650	£650	£650	UB001	Contact department	» Select