Thinking about starting your own business? Need to understand the basics of economics and balancing the books? Want to improve your employability? Our range of professional courses can help you get your start-up off the ground, improve your job-hunting prospects, and help you learn or develop new skills.
A marketing plan is the road map for companies to develop products, identify their audience, set prices and develop a brand. It also defines the marketing channels to communicate its strategy and the distribution channels for selling the product.
Every successful business or product has a clear visual identity that is present in all aspects of the marketing mix. In this course you will understand the process of creating a strong, clear and consistent visual brand identity that goes well beyond designing a logo.
Use e-commerce plugins and themes to create an online shop using WordPress. You'll need to have basic WordPress skills like those covered on 'Build a website in a day with WordPress' or 'WordPress essentials'.
Are you thinking of starting your own business? Looking for the flexibility that self-employment can bring? Turning a hobby into an income? This informative, one-day workshop will take you through the key steps you need to follow to turn your idea into reality.
Study the basics of clear prose writing for business in this intensive six-week programme, completing the exercises and workshops, to your own schedule, from home. You will need access to a computer and the internet.
Write clear, concise and persuasive business emails, reports and proposals. Focus on developing your understanding of the language, style and structure that you need to write effectively and get things done!
How skilfully do you manage the impression you make on people? Develop your personal effectiveness by looking at voice and body language, assertiveness, speaking in public, sensitive listening, interviewing techniques and skills for business meetings.
Influence your meetings in a clear confident and assertive way, leading to effective decision making. Skills include making persuasive contributions, motivating, rapport, body language, and overcoming resistance. Please note: this course is non-transferable or refundable.
A brand is the soul of your business. It defines its identity, the way it expresses itself and how other people see your business or product. This course will give you an overview into the ins and outs of creating and managing a brand.
An in-depth look at the tools and techniques you can use to market your business on the internet. You will examine Search Engine Optimisation (SEO), web advertising and social media marketing among other topics along with the management tools needed to measure success.