Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.
An in-depth look at the tools and techniques you can use to market your business on the internet. Examine SEO, web advertising and social media marketing among other topics along with the management tools needed to measure success.
Would you like your website to appear higher up in search results, in Google or other search engines? Learn the basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.