Business & marketing

Business Courses in London & Online

Business and marketing courses are perfect for you if you’re thinking about starting your own business, you need to grow your existing business, or you want to work as a manager of a business. If you’re one of the UK’s latest founders and entrepreneurs or looking to learn new business and marketing, we can help you to reach your goals.

Our courses will teach you everything you need to know from setting yourself up your company, to creating a business plan, managing your accounts, developing and managing your brand, and understanding analytics. We will also teach you how to create a strong online presence by creating your own website and growing your brand through digital marketing and social media strategies.

You can also learn how to create your first podcast or vlog on YouTube and show you how to start an effective content strategy. Perhaps most importantly, we’ll show you how to promote and present your business with confidence.

Our tutors are highly qualified industry professionals with years of teaching at City Lit and many other academic institutes. Our courses will help you reach your goals regardless of your existing experience.

Learning with us is flexible, with part-time courses available online, in person or hybrid in daytime, evening and weekend formats.  For more information about our tutor-led interactive online courses please see our guide to online learning.

Browse our business and marketing courses below and enrol today!

FEATURED FREE COURSE

FEATURED COURSES

Level 3 Certificate in Social Media for E-Commerce

Accredited by Gateway Qualifications

View details

FEATURED FREE COURSE


Level 3 Certificate in User Experience/User Interface (UX/UI)

Funding Available | Accredited by NCFE

View details

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  1. Video blogging with YouTube: introduction
    Course start date:  Mon 13 May 2024 (and 1 other date)

    Location on this date:  Keeley Street

    Tutors:  Yolanda De Los Bueis Unanua
    Learn how to create a video blog (vlog) in your own YouTube channel. Use YouTube full capabilities as social network, video editor and publisher. Edit and enhance your videos with effects and music using open source software Shotcut. Share and connect your channel with other channels and social networks.
    Full fee £159.00 Senior fee £127.00 Concession £103.00
    Rating:
    100% of 100
  2. Social Media Engagement, Trends & Algorithms
    Evening
    Course start date:  Fri 17 May 2024

    Location on this date:  Online

    Tutors:  Amber Raney-Kincade
    Engagement is an important part of social media. By not engaging on the platform you reduce your visibility and raking with the algorithm. This class will show you how to engage and use trends on LinkedIn, Facebook, Twitter, Instagram and TikTok. When you engage with other posts on social media this helps to improve your performance on the algorithm.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £49.00 Senior fee £39.00 Concession £32.00
    Rating:
    100% of 100
  3. Social media advertising: a detailed introduction
    Weekend
    Course start date:  Sat 18 May 2024

    Location on this date:  Online

    Tutors:  Manideepa Paul
    This practical day course is aimed at people who want to enhance their social media skills to get the best return on investment (ROI) from social media.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £99.00 Senior fee £79.00 Concession £64.00
    Rating:
    90% of 100
  4. Social media introduction: stage 1
    Course start date:  Tue 21 May 2024

    Location on this date:  Keeley Street

    Tutors:  Amber Raney-Kincade
    This practical course is aimed at beginners who are looking to develop their social media skills for personal use or to promote their business. Learn how social media can be used to communicate with your target audience.
    Full fee £79.00 Senior fee £63.00 Concession £51.00
    Rating:
    100% of 100
  5. Going freelance: setting up as a sole trader
    Course start date:  Thu 23 May 2024

    Location on this date:  Hybrid (choose either online or in-person)

    Tutors:  Yana Lapitskaya
    An overview of the various steps to consider when setting up as a sole trader.



    This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
    Full fee £129.00 Senior fee £103.00 Concession £84.00
  6. Communicating effectively at work
    Evening
    Course start date:  Thu 23 May 2024 (and 2 other dates)

    Location on this date:  Online

    Tutors:  Jonathan Mulquin
    How skilfully do you manage the impression you make on people both in person and in online meetings and interviews? Develop your personal effectiveness by looking at voice and body language, assertiveness, sensitive listening, interviewing techniques and communication skills for business meetings. This course will be taught online.



    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee £139.00 Senior fee £139.00 Concession £139.00
    Rating:
    100% of 100
  7. Tools for Effective Project Management
    Weekend
    Course start date:  Sun 2 Jun 2024 (and 1 other date)

    Location on this date:  Keeley Street

    Tutors:  Kate Scott
    An introduction to popular tools for effective project management.
    Full fee £129.00 Senior fee £103.00 Concession £84.00
  8. Developing and managing your brand
    Course start date:  Mon 3 Jun 2024

    Location on this date:  Keeley Street

    Tutors:  Julian Holden
    A brand defines how people see, relate and interact to your business, products and services; it’s what distinguish your business from your competitors. A well-developed brand strategy and identity makes your brand recognizable, relatable and your business more successful and valuable. In this intensive course you will have a hands on overview on how professionals develop a brand identity and what is needed to navigate your brand through a crowded market without getting lost in the mist.
    Full fee £159.00 Senior fee £127.00 Concession £103.00
    Rating:
    100% of 100
  9. Online marketing: a detailed introduction
    Course start date:  Fri 7 Jun 2024 (and 1 other date)

    Location on this date:  Hybrid (choose either online or in-person)

    Tutors:  Julian Holden
    A popular three-day course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.



    This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
    Full fee £229.00 Senior fee £183.00 Concession £149.00
    Rating:
    94% of 100
  10. Google AdWords: introduction
    Weekend
    Course start date:  Sun 9 Jun 2024

    Location on this date:  Keeley Street

    Tutors:  Julian Holden
    Learn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.
    Full fee £99.00 Senior fee £79.00 Concession £64.00
  11. Instagram for business: advanced
    Evening
    Course start date:  Wed 12 Jun 2024 (and 1 other date)

    Location on this date:  Keeley Street

    Tutors:  Amber Raney-Kincade
    This is a follow on course from 'Instagram for business: intermediate' and is designed to help you understand the new changes on Instagram and decipher where to post content on the platform.
    Full fee £49.00 Senior fee £39.00 Concession £32.00
    Rating:
    100% of 100
  12. Business skills for creative businesses
    Course start date:  Thu 13 Jun 2024

    Location on this date:  Keeley Street

    Tutors:  Christine Robertson
    This introduction to financial modelling, business planning and marketing for new businesses in the creative industries will cover: market research, marketing, innovation, incorporation, intellectual property, management structure, financial projections, pitches and presentations.
    Full fee £299.00 Senior fee £239.00 Concession £194.00
    Rating:
    96% of 100
  13. Public speaking
    Weekend
    Course start date:  Sat 15 Jun 2024 (and 1 other date)

    Location on this date:  Keeley Street

    Tutors:  Gavin Illsley
    This intensive Saturday course will help you to learn techniques and develop skills which will boost your confidence for all types of situations when you have to say a few words in public. This course will be delivered in the college.
    Full fee £129.00 Senior fee £129.00 Concession £129.00
    Rating:
    95% of 100
  14. City Lit Pro: start a career in digital marketing
    Weekend
    Course start date:  Sun 16 Jun 2024 (and 1 other date)

    Location on this date:  Keeley Street

    Tutors:  Kate Scott
    Learn the key skills you need to launch your digital marketing career - this intensive course covers SEO, social media, paid ads, email, and more to set you up for success.
    Full fee £399.00 Senior fee £319.00 Concession £259.00
    Rating:
    96% of 100
  15. Managing Conflict at Work
    Course start date:  Thu 20 Jun 2024

    Location on this date:  Keeley Street

    Tutors:  Ketan Varia
    Does conflict at work impact your well-being and does it stop you from being effective?
    Full fee £129.00 Senior fee £103.00 Concession £84.00
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