Business skills for creative businesses

Course Dates: 26/09/21 - 07/11/21
Time: 10:00 - 13:00
Location: Online
This introduction to financial modelling, business planning and marketing for new businesses in the creative industries will cover: market research, marketing, innovation, incorporation, intellectual property, management structure, financial projections, pitches and presentations.
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
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Full fee £299.00 Senior fee £239.00 Concession £150.00

This course has now started

Course Code: CDCB01

Started Sun, day, 26 Sep - 07 Nov '21

Duration: 7 sessions (over 7 weeks)

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.

What is the course about?

Starting, growing and managing a small business in the creative industries.

This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

• Market Research
• Advertising and Marketing
• Incorporation & Reporting Requirements
• Forms of Capital & Intellectual Property
• Management Structure
• Principles of Accounting
• Cash-flow and Financial Projections
• Funding and Investment
• Managing Growth
• Pitches and Presentations.

What will I achieve?
By the end of this course you should be able to...

• Conduct market research relevant to your business ideas
• Identify market opportunities and target demographics
• Communicate the story of your business to clients and funders
• Develop a personalised business mode and marketing strategy
• Embed entrepreneurial trials and innovative capacity into a business or organisation
• Create a document that will help focus your efforts as a self-employed creative practitioner or entrepreneur.

What level is the course and do I need any particular skills?

Introductory, no specific skills needed. However, students should be confident and competent computer users on a Mac or Windows PC and be proficient with a mouse and keyboard in either a creative software, Microsoft Word, PowerPoint or equivalent and should be able to download, upload, save, open and retrieve files.
You should be able to follow simple written and verbal instructions, demonstrations, hand-outs and health and safety information, and will be invited to take part in group discussion. You should be able to use numbers and be able to do simple measurements and calculations.

How will I be taught, and will there be any work outside the class?

The class will be delivered through a combination of lectures, workshops, group activities and assigned homework between classes.

Are there any other costs? Is there anything I need to bring?

There are no other costs.

When I've finished, what course can I do next?

Online marketing: a detailed introduction, Social media for business: introduction, Twitter for business, Facebook for business, Write you own blog using WordPress, Build a website in a day with WordPress. Or you might want to explore one of our digital marketing courses City Lit Pro: Introduction to Mobile Marketing Strategy, City Lit Pro: Introduction to marketing metrics and ROI, City Lit Pro: implementing a content strategy, City Lit Pro: introduction to conversion rate Optimisation, Google AdWords: introduction, Google Analytics: introduction, City Lit Pro: search engine marketing.

Christine Robertson

Christine Robertson is a Creative Producer with over 30 years’ experience in the Creative Industries, working in the Music, Film, Publishing and Technology sectors. An early adopter of all things digital, she is passionate about the transformative power of technology in both commerce and business and in innovating and enabling creative production and communication. Alongside her own businesses, Christine is an experienced Lecturer/Teacher and enjoys both the vibrancy of City Lit and meeting and working with its diverse and engaged students. Christine lectures at the BBC Academy and other UK Universities on a range of Tech/Communication and Business focused courses.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.