City Lit Pro: implementing a content strategy

Course Dates: 11/01/22 - 18/01/22
Time: 18:00 - 21:00
Location: Online
This hands-on course will teach you the pillars of an effective content strategy. Identifying specific groups of users, developing key messages and content based on their needs and interests.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
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Full fee £99.00 Senior fee £79.00 Concession £50.00

Course Code: CCST02

Tue, eve, 11 Jan - 18 Jan '22

Duration: 2 sessions (over 2 weeks)

Or call to enrol:020 7831 7831

Any questions?
or call 020 7492 2515

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.

What is the course about?

Improve results. Optimise the basic elements of a successful content strategy, and how to track and measure its success. Select the best channels to distribute content effectively.

This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

• Recognise the key elements of a Content Marketing Strategy
• Capture your Customer’s Attention with valuable content
• Create your content marketing plan
• Create Buying Persona and understand its importance
• Explore content type
• Story telling for content marketing
• Create your channels plan
• Sharing your content
• Free tool for content marketing
• Track and measure the progress and success of your strategy.

What will I achieve?
By the end of this course you should be able to...

• Develop your content marketing strategy
• Create good content to meet your business goals
• Build you content channel strategy
• Manage the relation between your website and the distribution sites content
• Manage The Frame for Engagement to keep your content relevant.

What level is the course and do I need any particular skills?

This course will suit anyone with direct or evolving responsibility for producing, managing or overseeing online content. It is relevant for: marketers, copywriters, web managers, publishers, customer service managers, editors, PR and media professionals.
You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.

How will I be taught, and will there be any work outside the class?

The course consists of demonstrations, practical activities and discussions. One to one guidance and support will be given throughout.

Are there any other costs? Is there anything I need to bring?

There are no additional cost. A pen and paper to take notes.

When I've finished, what course can I do next?

City Lit Pro: Social Media Data Analytics, City Lit Pro: introduction to Mobile Marketing Strategy, City Lit Pro: introduction to conversion rate Optimisation,Google Analytics: introduction.

Salvatore Maiorano

Sal has been working in digital marketing since its early days in 2000. He has an extensive background in digital marketing, managing complex projects from start-up to creation to international digital strategies for multinational companies. Sal is passionate about improving company ROI using digital channels. In 2014, he was part of the leadership team that executed a £55M exit strategy, the UK’s biggest digital sale that year. He has a track record of double-digit growth across diverse sectors including B2B, B2C, finance, retail, travel, and consulting. Salvatore received an MBA with distinction from the University of Plymouth, and he won multiple digital marketing awards for various marketing campaigns he has conducted. He has spoken at numerous marketing conferences across Europe where he presents on web measurement, digital marketing, content optimization, and how these can all interlink to create a successful online business strategy. Sal has previously taught for the CIM as well as lecturing at University of Plymouth and Cambridge University. He currently also teaches at University of Eastern Piedmont.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.