City Lit Pro: introduction to conversion rate Optimisation
Time: 10:00 - 17:00
Location: KS - Keeley Street
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here
This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
Course Code: CCO01
Duration: 1 session
What is the course about?
This course guides you through creating an optimisation strategy that supports your business goals, using appropriate analytics tools, generating quality-testing ideas, running online experiments, and making the adjustments that work. It provides step-by-step guidance to help you optimise your website for maximum conversion rates. It explains how to analyse data, prioritize experiment opportunities, and choose the right testing methods.
What will we cover?
• The principles and benefits of CRO
• Assess and optimise your website KPIs suing CRO techniques
• Effectively identify and use the optimisation tools available
• Design optimisation testing from hypothesis to results analysis
• Use advanced testing by applying segments and integration with other data sources.
What will I achieve?
By the end of this course you should be able to...
• Managed the key elements of a CRO
• Implement Conversion Rate Optimisation techniques for your website
• Identify core sections of successful landing pages
• Set up, implement and optimise A/B split-tests.
What level is the course and do I need any particular skills?
You should be computer literate and be interested in how a business can use Conversion Rate Optimisation. This course is suitable both for those who have little or no previous experience of these topics and those with some experience who wish to improve their knowledge of this area.
How will I be taught, and will there be any work outside the class?
The course consists of demonstrations, practical activities and discussions. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
When I've finished, what course can I do next?
City Lit Pro: introduction to Mobile Marketing Strategy, City Lit Pro: implementing a content strategy, City Lit Pro: search engine marketing, City Lit Pro: Introduction to marketing metrics and ROI, introduction to Social Media Data Analytics, City Lit Pro: start a career in digital marketing, Google Analytics: introduction, Google AdWords: introduction, Online marketing: a detailed introduction.
Sal has been working in digital marketing since its early days in 2000. He has an extensive background in digital marketing, managing complex projects from start-up to creation to international digital strategies for multinational companies. Sal is passionate about improving company ROI using digital channels. In 2014, he was part of the leadership team that executed a £55M exit strategy, the UK’s biggest digital sale that year. He has a track record of double-digit growth across diverse sectors including B2B, B2C, finance, retail, travel, and consulting. Salvatore received an MBA with distinction from the University of Plymouth, and he won multiple digital marketing awards for various marketing campaigns he has conducted. He has spoken at numerous marketing conferences across Europe where he presents on web measurement, digital marketing, content optimization, and how these can all interlink to create a successful online business strategy. Sal has previously taught for the CIM as well as lecturing at University of Plymouth and Cambridge University. He currently also teaches at University of Eastern Piedmont.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.