City Lit Pro: introduction to Mobile Marketing Strategy
Time: 10:00 - 17:00
Location: Hybrid (choose either online or in-person)
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
- Course Code: CMMS03
- Dates: 20/07/24 - 20/07/24
- Time: 10:00 - 17:00
- Taught: Sat, Daytime
- Duration: 1 session
- Location: Hybrid (choose either online or in-person)
- Tutor: Kate Scott
Course Code: CMMS03
Duration: 1 session
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
What is the course about?
This course aims to be a practical guide to understanding and using mobile marketing for organisations of different types and sizes. You learn about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. The course will explain the evolving online consumer preferences and thus create more meaningful, rich, interactive, and useful online consumer experiences.
You can choose to attend this course either live online or in person.
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.
What will we cover?
• Define Mobile Marketing
• Mobile strategy with the marketing plan
• Components of the mobile marketing plan
• Key elements of a mobile site
• Mobile app strategy
• Display and social media for mobile marketing
• KPIs and metrics to evaluate your mobile marketing.
What will I achieve?
By the end of this course you should be able to...
• Analyse the mobile marketing environment
• Execute the various steps involved in a successful mobile marketing campaign
• Integrate the mobile marketing into the overall marketing strategy
• Managed the mobile user journey
• Optimise mobile app
• Set your objectives mobile marketing campaigns.
What level is the course and do I need any particular skills?
This course is for marketing experts and newbies who want to learn why and how to create mobile marketing campaigns. You should be computer literate and be interested in how a business can use mobile marketing.
How will I be taught, and will there be any work outside the class?
Practical exercises, with demonstrations where appropriate, will help you grasp the concepts.
Are there any other costs? Is there anything I need to bring?
There are no other costs.
When I've finished, what course can I do next?
Please click here to view our digital marketing courses or click here to view all our Social media courses.
Kate is an experienced digital marketer and UX (user experience) designer, who's worked in Australia, Hong Kong, and the UK. She's spent much of her career in large tech and telecommunications firms, working with the human end of cutting edge technologies. She has a Masters degree in UX Design from the University of Technology, Sydney and was trained by IBM in enterprise design thinking, Agile project management, Agile for marketing and Agile for AI projects. She's taught at the University of Hong Kong, and for Surf Lifesaving Australia - and suggests not getting bitten by a blue-ringed octopus.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
