City Lit Pro: introduction to Mobile Marketing Strategy

Course Dates: 23/03/22 - 30/03/22
Time: 18:00 - 21:00
Location: Online
Mobile is arguably the most personal, targeted, and relevant marketing channel available. This course teaches you how to create and run engaging mobile marketing campaigns using today’s mobile technology.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
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Full fee £99.00 Senior fee £79.00 Concession £50.00

Course Code: CMMS02

Wed, eve, 23 Mar - 30 Mar '22

Duration: 2 sessions (over 2 weeks)

Or call to enrol:020 7831 7831

Any questions?
or call 020 7492 2515

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.

What is the course about?

This course aims to be a practical guide to understanding and using mobile marketing for organisations of different types and sizes. You learn about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. The course will explain the evolving online consumer preferences and thus create more meaningful, rich, interactive, and useful online consumer experiences.

This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

• Define Mobile Marketing
• Mobile strategy with the marketing plan
• Components of the mobile marketing plan
• Key elements of a mobile site
• Mobile app strategy
• Display and social media for mobile marketing
• KPIs and metrics to evaluate your mobile marketing.

What will I achieve?
By the end of this course you should be able to...

• Analyse the mobile marketing environment
• Execute the various steps involved in a successful mobile marketing campaign
• Integrate the mobile marketing into the overall marketing strategy
• Managed the mobile user journey
• Optimise mobile app
• Set your objectives mobile marketing campaigns.

What level is the course and do I need any particular skills?

This course is for marketing experts and newbies who want to learn why and how to create mobile marketing campaigns. You should be computer literate and be interested in how a business can use mobile marketing.

How will I be taught, and will there be any work outside the class?

Practical exercises, with demonstrations where appropriate, will help you grasp the concepts.

Are there any other costs? Is there anything I need to bring?

There are no other costs.

When I've finished, what course can I do next?

City Lit Pro: search engine marketing, City Lit Pro: Introduction to marketing metrics and ROI, City Lit Pro: implementing a content strategy, City Lit Pro: introduction to conversion rate Optimisation, Google AdWords: introduction, Google Analytics: introduction.

Salvatore Maiorano

Sal has been working in digital marketing since its early days in 2000. He has an extensive background in digital marketing, managing complex projects from start-up to creation to international digital strategies for multinational companies. Sal is passionate about improving company ROI using digital channels. In 2014, he was part of the leadership team that executed a £55M exit strategy, the UK’s biggest digital sale that year. He has a track record of double-digit growth across diverse sectors including B2B, B2C, finance, retail, travel, and consulting. Salvatore received an MBA with distinction from the University of Plymouth, and he won multiple digital marketing awards for various marketing campaigns he has conducted. He has spoken at numerous marketing conferences across Europe where he presents on web measurement, digital marketing, content optimization, and how these can all interlink to create a successful online business strategy. Sal has previously taught for the CIM as well as lecturing at University of Plymouth and Cambridge University. He currently also teaches at University of Eastern Piedmont.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.