Time: 17:30 - 19:30
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
Course Code: HCS46
Duration: 11 sessions (over 11 weeks)
What is the course about?
The course will introduce you to the basic elements of copywriting using examples and practical exercises.
This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera is best (e.g. a PC/laptop/iMac/MacBook), or a tablet/iPad/smart phone/iPhone if you don't have a computer.
We will contact you with joining instructions before your course starts.
What will we cover?
We will explore and practise the skills needed to write good copy and content. This will include writing for print and for the web as well as various media including TV and radio. You will learn the differences between print and digital, long copy and short copy and the importance of a good headline, a good brief and doing your research.
What will I achieve?
By the end of this course you should be able to...
Have an understanding of the different types of copy – web, print, long and short copy etc. Have a working knowledge of the basic principles of copywriting and be able to apply these to print and digital media. Know the importance of a good headline and how to set about writing one. Understand the importance of research and the value of a good brief.
What level is the course and do I need any particular skills?
You should have a good standard of English grammar and spelling. You don’t need to have had any copywriting experience. Please note: while the tutor will share her own experiences and offer general advice where appropriate this course does not offer specific information on how to get into the business.
How will I be taught, and will there be any work outside the class?
Powerpoint slides will be used to demonstrate the basic principles of good copy and to illustrate examples of good and bad practice. Each session will include information and written exercises and class discussion with feedback after each section. There will be additional information online.
City Lit Writing endeavours to create a safe and welcoming space for all and we strongly support the use of content notes in our classes. This means that learners are encouraged to make their tutor and classmates aware in advance if any writing they wish to share contains material that may be deemed sensitive. If you are unsure about what might constitute sensitive content, please ask your tutor for further clarification and read our expectations for participating in writing courses at City Lit.
Are there any other costs? Is there anything I need to bring?
You won’t need any special equipment. You can work on laptops and tablets if you prefer, but for some exercises you may need paper or notebook and pencils or pens.
When I've finished, what course can I do next?
City Lit offers a range of business-related writing courses. Search 'business writing' on our website to find the perfect course to support your career.
All students are invited to join us at Late Lines, our regular performance night for City Lit writers. Students are also encouraged to submit their work to Between the Lines, our annual anthology of creative writing. For the latest news, courses and events, stay in touch with the Department on Facebook and Twitter.
Kim Curran a multi-award-winning creative director and copywriter with over 20 years’ experience. She’s crafted copy for some of the world’s most famous brands and created campaigns for some of the world’s most important causes, including one that freed people from slavery. She’s also the author of chart-topping novels for teens, including Slay and Slay On Tour (Usborne). When she’s not doing all of that, she runs writing workshops in schools, delivers lectures on embracing failure in creativity and acts as a mentor to writers and tech start-ups.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.