Discover how behavioural economics explains everyday choices. Explore how biases shape decisions in policy, business and personal life and learn how behavioural insights can help us make better, more informed choices.
Learning modes and locations may be different depending on the course start date. Please check the location of your chosen course and read our guide to learning modes and locations to help you choose the right course for you.
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
This course introduces the key ideas of behavioural economics and explores how they apply to everyday decisions from spending and saving to policy, leadership and wellbeing. We will examine how real people make choices, why we often deviate from rational models, and how behavioural insights are used in business, government and personal life.
What will we cover?
• Core concepts in behavioural economics: biases, heuristics and decision-making
• How behavioural economics differs from classical economic theory
• Applications in public policy: nudges, incentives, and behavioural design
• Business and marketing strategies informed by behavioural insights
• Everyday decision-making: money, time, health, and relationships
• Ethical considerations and critiques of behavioural interventions
What will I achieve? By the end of this course you should be able to...
• Understand key principles of behavioural economics
• Recognise common biases and heuristics in decision-making
• Analyse how behavioural insights are applied in policy and business
• Reflect on your own decision-making patterns
• Engage in informed discussion about the ethical use of behavioural tools
What level is the course and do I need any particular skills?
This course is suitable for anyone interested in economics, psychology, or decision-making. No prior knowledge of economics is required.
How will I be taught, and will there be any work outside the class?
This is a discussion-based course with short presentations, group activities, and reflective exercises. You may be encouraged to read short articles and/or bring examples from your own experience for discussion.
Are there any other costs? Is there anything I need to bring?
There are no additional costs. You may wish to bring a notebook or device for note-taking and reflection.
Vina Theodorakopoulou teaches at the intersection of technology, business and society, helping learners connect big ideas on economics, innovation and human behaviour to real-world decisions and practical outcomes. With a background in financial and professional services and a PhD in behavioural economics, she brings practical insight into how decisions are made under uncertainty and how systems -from markets to organisations- affect everyday life and work. At City Lit, her courses span topics such as AI and ethics, global capitalism, innovation, sustainability and communication. Across all subjects, she focuses on connecting ideas to practice, encouraging learners to apply what they learn in meaningful and tangible ways. She has a strong interest in global cultures and communication, reflected in her teaching of languages and cultural forms, including Greek dance. She believes learning should open up new ways of thinking about work, culture and how we live — and offer practical value beyond the classroom.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
product
https://www.citylit.ac.uk/behavioural-economics-in-everyday-life2989325Behavioural economics in everyday lifehttps://www.citylit.ac.uk/media/catalog/product/b/e/behavioural-economics-everyday-life-hpc316_1080.jpg139139GBPInStock/Courses/Courses/Culture, history & humanities/Courses/Culture, history & humanities/Politics & economics/Economics/Courses/Culture, history & humanities/Politics & economics/Courses/vm/Summer courses/Summer courses in humanities/Courses/Online courses/Courses/Culture, history & humanities/Politics & economics/Critical social studies2285117716721677135721731137621228511771677165313457<p>Discover how behavioural economics explains everyday choices. Explore how biases shape decisions in policy, business and personal life and learn how behavioural insights can help us make better, more informed choices.</p>003103453Behavioural economics in everyday life139139https://www.citylit.ac.uk/media/catalog/product/b/e/behavioural-economics-everyday-life-hpc316_1080_2.jpgInStockEveningMonOnlineAvailable courses1 to 4 weeksWeekday2027-03-01T00:00:00+00:00Beginners, Some experience, Advanced, Suitable for allMar 2027Culture, history & humanitiesHPC389139139Behavioural economics in everyday life13990139Vina Theodorakopouloubehavioural-economics-in-everyday-life/hpc389-2627<p>Discover how behavioural economics explains everyday choices. Explore how biases shape decisions in policy, business and personal life and learn how behavioural insights can help us make better, more informed choices.</p>0000-Available|2027-03-01 00:00:00<p>This course introduces the key ideas of behavioural economics and explores how they apply to everyday decisions from spending and saving to policy, leadership and wellbeing. We will examine how real people make choices, why we often deviate from rational models, and how behavioural insights are used in business, government and personal life.</p><p>Discover how behavioural economics explains everyday choices. Explore how biases shape decisions in policy, business and personal life and learn how behavioural insights can help us make better, more informed choices.</p><p>• Core concepts in behavioural economics: biases, heuristics and decision-making</p><p>• How behavioural economics differs from classical economic theory</p><p>• Applications in public policy: nudges, incentives, and behavioural design</p><p>• Business and marketing strategies informed by behavioural insights</p><p>• Everyday decision-making: money, time, health, and relationships</p><p>• Ethical considerations and critiques of behavioural interventions</p><p>• Understand key principles of behavioural economics</p><p>• Recognise common biases and heuristics in decision-making</p><p>• Analyse how behavioural insights are applied in policy and business</p><p>• Reflect on your own decision-making patterns</p><p>• Engage in informed discussion about the ethical use of behavioural tools</p><p>This course is suitable for anyone interested in economics, psychology, or decision-making. No prior knowledge of economics is required.</p><p>This is a discussion-based course with short presentations, group activities, and reflective exercises. You may be encouraged to read short articles and/or bring examples from your own experience for discussion.</p><p>There are no additional costs. You may wish to bring a notebook or device for note-taking and reflection.</p><p>Browse more <a href="\"https://www.citylit.ac.uk/courses/humanities/politics-and-world-affairs\"" target="_blank" rel="noopener noreferrer">Politics, Economics & Current Affairs Courses</a> on our website. </p>Politics & economicsCritical social studiesCulture, history & humanitiesPolitics & economicsEconomicsvirtual3104245Behavioural economics in everyday life139139https://www.citylit.ac.uk/media/catalog/product/b/e/behavioural-economics-everyday-life-hpc316_1080_3.jpgInStockDaytimeTueKeeley StreetAvailable courses1 to 4 weeksWeekday2027-07-13T00:00:00+00:00Beginners, Some experience, Advanced, Suitable for allJul 2027Culture, history & humanitiesHPC316139139Behavioural economics in everyday life11190139Vina Theodorakopouloubehavioural-economics-in-everyday-life/hpc316-2627<p>Discover how behavioural economics explains everyday choices. Explore how biases shape decisions in policy, business and personal life and learn how behavioural insights can help us make better, more informed choices.</p>0000-Available|2027-07-13 00:00:00<p>This course introduces the key ideas of behavioural economics and explores how they apply to everyday decisions from spending and saving to policy, leadership and wellbeing. We will examine how real people make choices, why we often deviate from rational models, and how behavioural insights are used in business, government and personal life.</p><p>Discover how behavioural economics explains everyday choices. Explore how biases shape decisions in policy, business and personal life and learn how behavioural insights can help us make better, more informed choices.</p><p>• Core concepts in behavioural economics: biases, heuristics and decision-making</p><p>• How behavioural economics differs from classical economic theory</p><p>• Applications in public policy: nudges, incentives, and behavioural design</p><p>• Business and marketing strategies informed by behavioural insights</p><p>• Everyday decision-making: money, time, health, and relationships</p><p>• Ethical considerations and critiques of behavioural interventions</p><p>• Understand key principles of behavioural economics</p><p>• Recognise common biases and heuristics in decision-making</p><p>• Analyse how behavioural insights are applied in policy and business</p><p>• Reflect on your own decision-making patterns</p><p>• Engage in informed discussion about the ethical use of behavioural tools</p><p>This course is suitable for anyone interested in economics, psychology, or decision-making. No prior knowledge of economics is required.</p><p>This is a discussion-based course with short presentations, group activities, and reflective exercises. You may be encouraged to read short articles and/or bring examples from your own experience for discussion.</p><p>There are no additional costs. You may wish to bring a notebook or device for note-taking and reflection.</p><p>Browse more <a href="\"https://www.citylit.ac.uk/courses/humanities/politics-and-world-affairs\"" target="_blank" rel="noopener noreferrer">Politics, Economics & Current Affairs Courses</a> on our website. </p>Politics & economicsEconomicsvirtual139,11113990HPC389,HPC316NONEMon,Tue01/03/27 - 22/03/2718:30 - 20:3018:3020:304 sessions (over 4 weeks)41 to 4 weeksWeekdayOnlineOnline,Keeley StreetVina TheodorakopoulouBeginners, Some experience, Advanced, Suitable for allAvailable courses2027-03-01T00:00:00+00:00,2027-07-13T00:00:00+00:00Evening,DaytimeMar 2027,Jul 2027Culture, history & humanities139139Behavioural economics in everyday lifebehavioural-economics-in-everyday-life/hpc389-2627,behavioural-economics-in-everyday-life/hpc316-2627<p>Discover how behavioural economics explains everyday choices. Explore how biases shape decisions in policy, business and personal life and learn how behavioural insights can help us make better, more informed choices.</p>0000-Available|2027-03-01 00:00:00<p>This course introduces the key ideas of behavioural economics and explores how they apply to everyday decisions from spending and saving to policy, leadership and wellbeing. We will examine how real people make choices, why we often deviate from rational models, and how behavioural insights are used in business, government and personal life.</p><p>Discover how behavioural economics explains everyday choices. Explore how biases shape decisions in policy, business and personal life and learn how behavioural insights can help us make better, more informed choices.</p><p>• Core concepts in behavioural economics: biases, heuristics and decision-making</p><p>• How behavioural economics differs from classical economic theory</p><p>• Applications in public policy: nudges, incentives, and behavioural design</p><p>• Business and marketing strategies informed by behavioural insights</p><p>• Everyday decision-making: money, time, health, and relationships</p><p>• Ethical considerations and critiques of behavioural interventions</p><p>• Understand key principles of behavioural economics</p><p>• Recognise common biases and heuristics in decision-making</p><p>• Analyse how behavioural insights are applied in policy and business</p><p>• Reflect on your own decision-making patterns</p><p>• Engage in informed discussion about the ethical use of behavioural tools</p><p>This course is suitable for anyone interested in economics, psychology, or decision-making. No prior knowledge of economics is required.</p><p>This is a discussion-based course with short presentations, group activities, and reflective exercises. You may be encouraged to read short articles and/or bring examples from your own experience for discussion.</p><p>There are no additional costs. You may wish to bring a notebook or device for note-taking and reflection.</p><p>Browse more <a href="\&quot;https://www.citylit.ac.uk/courses/humanities/politics-and-world-affairs\&quot;" target="_blank" rel="noopener noreferrer">Politics, Economics &amp; Current Affairs Courses</a> on our website. </p>Politics & economicsCritical social studies,Economicsconfigurable
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