Discover how behavioural economics explains everyday choices. Explore how biases shape decisions in policy, business and personal life and learn how behavioural insights can help us make better, more informed choices.
Learning modes and locations may be different depending on the course start date. Please check the location of your chosen course and read our guide to learning modes and locations to help you choose the right course for you.
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
This course introduces the key ideas of behavioural economics and explores how they apply to everyday decisions from spending and saving to policy, leadership and wellbeing. We will examine how real people make choices, why we often deviate from rational models, and how behavioural insights are used in business, government and personal life.
What will we cover?
• Core concepts in behavioural economics: biases, heuristics and decision-making
• How behavioural economics differs from classical economic theory
• Applications in public policy: nudges, incentives, and behavioural design
• Business and marketing strategies informed by behavioural insights
• Everyday decision-making: money, time, health, and relationships
• Ethical considerations and critiques of behavioural interventions
What will I achieve? By the end of this course you should be able to...
• Understand key principles of behavioural economics
• Recognise common biases and heuristics in decision-making
• Analyse how behavioural insights are applied in policy and business
• Reflect on your own decision-making patterns
• Engage in informed discussion about the ethical use of behavioural tools
What level is the course and do I need any particular skills?
This course is suitable for anyone interested in economics, psychology, or decision-making. No prior knowledge of economics is required.
How will I be taught, and will there be any work outside the class?
This is a discussion-based course with short presentations, group activities, and reflective exercises. You may be encouraged to read short articles and/or bring examples from your own experience for discussion.
Are there any other costs? Is there anything I need to bring?
There are no additional costs. You may wish to bring a notebook or device for note-taking and reflection.
Vina Theodorakopoulou is a passionate advocate at the intersection of technology, business and society. With a rich background including a PhD in behavioural economics and over 25 years in financial and professional services, she wears many hats: social entrepreneur, podcaster, multilingual educator and dedicated teacher at CityLit. Vina believes in shaping today’s workplace while paving the way for tomorrow’s. Her active allyship for accessible digital skills, financial literacy and lifelong learning fosters belonging and fuels collective progress. At CityLit, she teaches a range of thought-provoking subjects including Ethics in AI, Philosophy & Societal Purpose, History of Global Capitalism, Blockchain and Cryptocurrencies, Sustainability, as well as Modern Languages, encouraging learners to embrace communication as a tool for empowerment and cross-cultural connection. Beyond the classroom, Vina writes thought leadership articles exploring neurodiversity, the future of work, and the strength of individual purpose. In her spare time, she teaches dance and coaches Kids First rugby, embodying a values-driven life of polymathy, energy and community.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
product
https://www.citylit.ac.uk/behavioural-economics-in-everyday-life2989325Behavioural economics in everyday lifehttps://www.citylit.ac.uk/media/catalog/category/Capitalism-and-its-discontents-HPC206-1024.jpg129129GBPInStock/Courses/Courses/Culture, history & humanities/Courses/Culture, history & humanities/Politics & economics/Economics/Courses/Culture, history & humanities/Politics & economics22851177167216771228511771677<p>Discover how behavioural economics explains everyday choices. Explore how biases shape decisions in policy, business and personal life and learn how behavioural insights can help us make better, more informed choices.</p>002989319Behavioural economics in everyday life129129https://www.citylit.ac.uk/media/catalog/category/Capitalism-and-its-discontents-HPC206-1024.jpgInStockDaytimeTueKeeley StreetAvailable courses1 to 4 weeksWeekday2026-07-14T00:00:00+00:00Beginners, Some experience, Advanced, Suitable for allJul 2026Culture, history & humanitiesHPC316129129Behavioural economics in everyday life10384129Vina Theodorakopouloubehavioural-economics-in-everyday-life/hpc316-2526<p>Discover how behavioural economics explains everyday choices. Explore how biases shape decisions in policy, business and personal life and learn how behavioural insights can help us make better, more informed choices.</p>0000-Available|2026-07-14 00:00:00<p>This course introduces the key ideas of behavioural economics and explores how they apply to everyday decisions from spending and saving to policy, leadership and wellbeing. We will examine how real people make choices, why we often deviate from rational models, and how behavioural insights are used in business, government and personal life.</p><p>Discover how behavioural economics explains everyday choices. Explore how biases shape decisions in policy, business and personal life and learn how behavioural insights can help us make better, more informed choices.</p><p>• Core concepts in behavioural economics: biases, heuristics and decision-making</p><p>• How behavioural economics differs from classical economic theory</p><p>• Applications in public policy: nudges, incentives, and behavioural design</p><p>• Business and marketing strategies informed by behavioural insights</p><p>• Everyday decision-making: money, time, health, and relationships</p><p>• Ethical considerations and critiques of behavioural interventions</p><p>• Understand key principles of behavioural economics</p><p>• Recognise common biases and heuristics in decision-making</p><p>• Analyse how behavioural insights are applied in policy and business</p><p>• Reflect on your own decision-making patterns</p><p>• Engage in informed discussion about the ethical use of behavioural tools</p><p>This course is suitable for anyone interested in economics, psychology, or decision-making. No prior knowledge of economics is required.</p><p>This is a discussion-based course with short presentations, group activities, and reflective exercises. You may be encouraged to read short articles and/or bring examples from your own experience for discussion.</p><p>There are no additional costs. You may wish to bring a notebook or device for note-taking and reflection.</p><p>Browse more <a href="https://www.citylit.ac.uk/courses/humanities/politics-and-world-affairs">Politics, Economics & Current Affairs Courses</a> on our website. </p>Politics & economicsEconomicsvirtual10312984HPC316NONETue14/07/26 - 04/08/2610:30 - 12:3010:3012:304 sessions (over 4 weeks)41 to 4 weeksDaytimeWeekdayKSKeeley StreetVina TheodorakopoulouBeginners, Some experience, Advanced, Suitable for allAvailable courses2026-07-14T00:00:00+00:00Jul 2026Culture, history & humanities129129Behavioural economics in everyday lifebehavioural-economics-in-everyday-life/hpc316-2526<p>Discover how behavioural economics explains everyday choices. Explore how biases shape decisions in policy, business and personal life and learn how behavioural insights can help us make better, more informed choices.</p>0000-Available|2026-07-14 00:00:00<p>This course introduces the key ideas of behavioural economics and explores how they apply to everyday decisions from spending and saving to policy, leadership and wellbeing. We will examine how real people make choices, why we often deviate from rational models, and how behavioural insights are used in business, government and personal life.</p><p>Discover how behavioural economics explains everyday choices. Explore how biases shape decisions in policy, business and personal life and learn how behavioural insights can help us make better, more informed choices.</p><p>• Core concepts in behavioural economics: biases, heuristics and decision-making</p><p>• How behavioural economics differs from classical economic theory</p><p>• Applications in public policy: nudges, incentives, and behavioural design</p><p>• Business and marketing strategies informed by behavioural insights</p><p>• Everyday decision-making: money, time, health, and relationships</p><p>• Ethical considerations and critiques of behavioural interventions</p><p>• Understand key principles of behavioural economics</p><p>• Recognise common biases and heuristics in decision-making</p><p>• Analyse how behavioural insights are applied in policy and business</p><p>• Reflect on your own decision-making patterns</p><p>• Engage in informed discussion about the ethical use of behavioural tools</p><p>This course is suitable for anyone interested in economics, psychology, or decision-making. No prior knowledge of economics is required.</p><p>This is a discussion-based course with short presentations, group activities, and reflective exercises. You may be encouraged to read short articles and/or bring examples from your own experience for discussion.</p><p>There are no additional costs. You may wish to bring a notebook or device for note-taking and reflection.</p><p>Browse more <a href="https://www.citylit.ac.uk/courses/humanities/politics-and-world-affairs">Politics, Economics &amp; Current Affairs Courses</a> on our website. </p>Politics & economicsEconomicsconfigurable
16721677Economicshttps://www.citylit.ac.uk/courses/humanities/politics-and-world-affairs/economics1/2/285/1177/1677/16721/Courses/Culture, history & humanities/Politics & economics/Economics
