What is the course about?
From the foundations behind the thinking to brand identity guidelines, this course will give you an overview of everything that is involved in creating, building and maintaining a strong brand identity for a business.
This course will suit designers, marketers and business owners who would like to look at this process and some successful cases to understands what underpins strong visual brand identities that stand out in this crowded market.
What will we cover?
Defining your brand
What is brand identity
Logotypes, wordtypes and brandmarks
The colour palette
What will I achieve?
By the end of this course you should be able to...
Learn the process of creating and maintaining a visual brand identity.
What level is the course and do I need any particular skills?
This course is designed for marketers, designers, business owners, entrepreneurs and aspiring professionals that want to understand more about how to create and sustain a brand identity for a product, service or business.
How will I be taught, and will there be any work outside the class?
This is a one day course. You will be taught by presentations, discussions and exercises.
Are there any other costs? Is there anything I need to bring?
No costs. Bring a pen and a pad to take notes.
When I've finished, what course can I do next?
Developing and managing your brand
Create a website in a day with WordPress
Social media for business course
Marketing for startups course.
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details