Business Growth: Align Your Marketing and Sales Strategies
Aligning your business objectives with your sales and marketing strategies are essential to developing an integrated strategy that drives consistent, reliable sales results.
Learning modes and locations may be different depending on the course start date. Please check the location of your chosen course and read our guide to learning modes and locations to help you choose the right course for you.
Start Date:05 Oct 2026
End Date:12 Oct 2026
Mon (Daytime):10:00 - 17:00
Choose either online or in-person
Location: Hybrid (choose either online or in-person)
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
In the business-to-business and business to customer sectors, a sales strategy is focused on building strong customer relationships and creating systems to support the sales effort - especially CRM. Your marketing and sales strategy should be underpinned by clear business objectives, accurate forecasting and a thorough understanding of your customer’s goals and your marketing data. Key issues include deciding how best to sell, making sure you have the right resources and managing sales performance.
What will we cover?
• Introduction and overview of the 7Ps of marketing • Align your customer goals: The 4Cs of marketing • Review your overall business strategy • Review what you know about your market • Sales methods and channels - Evaluate the best method of selling to customers • Customer relationships - Learn more about customers • Build up your profiles of each individual customer • Building Relationships - Win and keep customers • Sales resources - Decide if and when you need to recruit a dedicated sales team • How to give salespeople the tools they need • Make selling easy • Sales planning - Involve your salespeople in the planning process • Identify the key drivers of sales performance to prepare detailed forecasts • Make sure that targets are realistic and use to feed into your budget • Managing sales performance - Tracking sales progress for results • Pulling it all together - reviewing a sample template for a simple sales and marketing strategy
What will I achieve? By the end of this course you should be able to...
• Understand the landscape in which your business operates and develop a roadmap to success • Create your own sales and marketing playbook and align your culture, strategy, and processes • Build a strong team that truly connects with customers • Leverage powerful tools and techniques to optimise your pipeline and achieve high conversion rates • Create a seamless sales process that guides prospects effortlessly from lead to close
What level is the course and do I need any particular skills?
Beginner - Intermediate
How will I be taught, and will there be any work outside the class?
This is a two day course taught in the classroom and online. There will be no work set outside of the class.
Are there any other costs? Is there anything I need to bring?
Notepad and pen.
When I've finished, what course can I do next?
City Lit offers a variety of progression courses in this subject area. Please click here to view our coursesBusiness Courses
We’re sorry. We don’t have a bio ready for the tutor of this class at the moment, but we’re working on it! Watch this space.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
product
https://www.citylit.ac.uk/business-growth-align-your-marketing-and-sales-strategies3031375Business Growth: Align Your Marketing and Sales Strategieshttps://www.citylit.ac.uk/media/catalog/category/developing-a-successful-business-plan-cmkt03_.jpg359359GBPInStock/Courses/Courses/Business, marketing & technology/Courses/Business, marketing & technology/Business & marketing/Courses/Business, marketing & technology/Business & marketing/Business skills/Courses/New courses228512111229163517431228512111229<p>Aligning your business objectives with your sales and marketing strategies are essential to developing an integrated strategy that drives consistent, reliable sales results.</p>003031267Business Growth: Align Your Marketing and Sales Strategies359359https://www.citylit.ac.uk/media/catalog/category/developing-a-successful-business-plan-cmkt03_.jpgInStockDaytimeMonHybrid (choose either online or in-person)Available courses1 to 4 weeksWeekday2026-10-05T00:00:00+00:00Beginners, Some experienceOct 2026Business, marketing & technologyCEN27359359Business Growth: Align Your Marketing and Sales Strategies287233359Sonji Claytonbusiness-growth-align-your-marketing-and-sales-strategies/cen27-2627<p>Aligning your business objectives with your sales and marketing strategies are essential to developing an integrated strategy that drives consistent, reliable sales results.</p>0000-Available|2026-10-05 00:00:00<p>In the business-to-business and business to customer sectors, a sales strategy is focused on building strong customer relationships and creating systems to support the sales effort - especially CRM. Your marketing and sales strategy should be underpinned by clear business objectives, accurate forecasting and a thorough understanding of your customer’s goals and your marketing data. Key issues include deciding how best to sell, making sure you have the right resources and managing sales performance.</p><p>Aligning your business objectives with your sales and marketing strategies are essential to developing an integrated strategy that drives consistent, reliable sales results.</p><p>• Introduction and overview of the 7Ps of marketing<br>• Align your customer goals: The 4Cs of marketing<br>• Review your overall business strategy<br>• Review what you know about your market<br>• Sales methods and channels - Evaluate the best method of selling to customers<br>• Customer relationships - Learn more about customers<br>• Build up your profiles of each individual customer<br>• Building Relationships - Win and keep customers<br>• Sales resources - Decide if and when you need to recruit a dedicated sales team<br>• How to give salespeople the tools they need<br>• Make selling easy<br>• Sales planning - Involve your salespeople in the planning process<br>• Identify the key drivers of sales performance to prepare detailed forecasts<br>• Make sure that targets are realistic and use to feed into your budget<br>• Managing sales performance - Tracking sales progress for results<br>• Pulling it all together - reviewing a sample template for a simple sales and marketing strategy<br></p><p>• Understand the landscape in which your business operates and develop a roadmap to success<br>• Create your own sales and marketing playbook and align your culture, strategy, and processes<br>• Build a strong team that truly connects with customers<br>• Leverage powerful tools and techniques to optimise your pipeline and achieve high conversion rates<br>• Create a seamless sales process that guides prospects effortlessly from lead to close<br></p><p>Beginner - Intermediate</p><p>This is a two day course taught in the classroom and online. There will be no work set outside of the class.</p><p>Notepad and pen.</p><p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer">here</a> to view our coursesBusiness Courses</p>Business & marketingBusiness skillsvirtual3043702Business Growth: Align Your Marketing and Sales Strategies359359https://www.citylit.ac.uk/media/catalog/category/developing-a-successful-business-plan-cmkt03_.jpgInStockDaytimeWedHybrid (choose either online or in-person)Available courses1 to 4 weeksWeekday2027-02-03T00:00:00+00:00Beginners, Some experienceFeb 2027Business, marketing & technologyCEN28359359Business Growth: Align Your Marketing and Sales Strategies287233359Sonji Claytonbusiness-growth-align-your-marketing-and-sales-strategies/cen28-2627<p>Aligning your business objectives with your sales and marketing strategies are essential to developing an integrated strategy that drives consistent, reliable sales results.</p>0000-Available|2027-02-03 00:00:00<p>In the business-to-business and business to customer sectors, a sales strategy is focused on building strong customer relationships and creating systems to support the sales effort - especially CRM. Your marketing and sales strategy should be underpinned by clear business objectives, accurate forecasting and a thorough understanding of your customer’s goals and your marketing data. Key issues include deciding how best to sell, making sure you have the right resources and managing sales performance.</p><p>Aligning your business objectives with your sales and marketing strategies are essential to developing an integrated strategy that drives consistent, reliable sales results.</p><p>• Introduction and overview of the 7Ps of marketing<br>• Align your customer goals: The 4Cs of marketing<br>• Review your overall business strategy<br>• Review what you know about your market<br>• Sales methods and channels - Evaluate the best method of selling to customers<br>• Customer relationships - Learn more about customers<br>• Build up your profiles of each individual customer<br>• Building Relationships - Win and keep customers<br>• Sales resources - Decide if and when you need to recruit a dedicated sales team<br>• How to give salespeople the tools they need<br>• Make selling easy<br>• Sales planning - Involve your salespeople in the planning process<br>• Identify the key drivers of sales performance to prepare detailed forecasts<br>• Make sure that targets are realistic and use to feed into your budget<br>• Managing sales performance - Tracking sales progress for results<br>• Pulling it all together - reviewing a sample template for a simple sales and marketing strategy<br></p><p>• Understand the landscape in which your business operates and develop a roadmap to success<br>• Create your own sales and marketing playbook and align your culture, strategy, and processes<br>• Build a strong team that truly connects with customers<br>• Leverage powerful tools and techniques to optimise your pipeline and achieve high conversion rates<br>• Create a seamless sales process that guides prospects effortlessly from lead to close<br></p><p>Beginner - Intermediate</p><p>This is a two day course taught in the classroom and online. There will be no work set outside of the class.</p><p>Notepad and pen.</p><p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer">here</a> to view our coursesBusiness Courses</p>Business & marketingBusiness skillsvirtual287359233CEN27,CEN28NONEMon,Wed05/10/26 - 12/10/2610:00 - 17:0010:0017:002 sessions (over 2 weeks)21 to 4 weeksDaytimeWeekdayHybridHybrid (choose either online or in-person)Sonji ClaytonBeginners, Some experienceAvailable courses2026-10-05T00:00:00+00:00,2027-02-03T00:00:00+00:00Oct 2026,Feb 2027Business, marketing & technology359359Business Growth: Align Your Marketing and Sales Strategiesbusiness-growth-align-your-marketing-and-sales-strategies/cen27-2627,business-growth-align-your-marketing-and-sales-strategies/cen28-2627<p>Aligning your business objectives with your sales and marketing strategies are essential to developing an integrated strategy that drives consistent, reliable sales results.</p>0000-Available|2026-10-05 00:00:00<p>In the business-to-business and business to customer sectors, a sales strategy is focused on building strong customer relationships and creating systems to support the sales effort - especially CRM. Your marketing and sales strategy should be underpinned by clear business objectives, accurate forecasting and a thorough understanding of your customer’s goals and your marketing data. Key issues include deciding how best to sell, making sure you have the right resources and managing sales performance.</p><p>Aligning your business objectives with your sales and marketing strategies are essential to developing an integrated strategy that drives consistent, reliable sales results.</p><p>• Introduction and overview of the 7Ps of marketing<br>• Align your customer goals: The 4Cs of marketing<br>• Review your overall business strategy<br>• Review what you know about your market<br>• Sales methods and channels - Evaluate the best method of selling to customers<br>• Customer relationships - Learn more about customers<br>• Build up your profiles of each individual customer<br>• Building Relationships - Win and keep customers<br>• Sales resources - Decide if and when you need to recruit a dedicated sales team<br>• How to give salespeople the tools they need<br>• Make selling easy<br>• Sales planning - Involve your salespeople in the planning process<br>• Identify the key drivers of sales performance to prepare detailed forecasts<br>• Make sure that targets are realistic and use to feed into your budget<br>• Managing sales performance - Tracking sales progress for results<br>• Pulling it all together - reviewing a sample template for a simple sales and marketing strategy<br></p><p>• Understand the landscape in which your business operates and develop a roadmap to success<br>• Create your own sales and marketing playbook and align your culture, strategy, and processes<br>• Build a strong team that truly connects with customers<br>• Leverage powerful tools and techniques to optimise your pipeline and achieve high conversion rates<br>• Create a seamless sales process that guides prospects effortlessly from lead to close<br></p><p>Beginner - Intermediate</p><p>This is a two day course taught in the classroom and online. There will be no work set outside of the class.</p><p>Notepad and pen.</p><p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer">here</a> to view our coursesBusiness Courses</p>Business & marketingBusiness skillsconfigurable
