Business skills for creative businesses

Course Dates: 13/06/24 - 18/07/24
Time: 10:00 - 13:00
Location: Keeley Street
This introduction to financial modelling, business planning and marketing for new businesses in the creative industries will cover: market research, marketing, innovation, incorporation, intellectual property, management structure, financial projections, pitches and presentations.
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Full fee £299.00 Senior fee £239.00 Concession £194.00

Course Code: CDCB04

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Thu, day, 13 Jun - 18 Jul '24

Duration: 6 sessions (over 6 weeks)

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.

What is the course about?

Starting, growing and managing a small business in the creative industries.

What will we cover?

Market Research
Advertising and Marketing
Incorporation & Reporting Requirements
Forms of Capital & Intellectual Property
Management Structure
Principles of Accounting
Cash-flow and Financial Projections
Funding and Investment
Managing Growth
Pitches and Presentations.

What will I achieve?
By the end of this course you should be able to...

Conduct market research relevant to your business ideas
Identify market opportunities and target demographics
Communicate the story of your business to clients and funders
Develop a personalised business mode and marketing strategy
Embed entrepreneurial trials and innovative capacity into a business or organisation
Create a document that will help focus your efforts as a self-employed creative practitioner or entrepreneur.

What level is the course and do I need any particular skills?

Introductory, no specific skills needed.

How will I be taught, and will there be any work outside the class?

The class will be delivered through a combination of lectures, workshops, group activities and assigned homework between classes.

Are there any other costs? Is there anything I need to bring?


When I've finished, what course can I do next?

Introduction to online marketing, Social media for business, Twitter for business, Facebook for Business, LinkedIn:a detailed introduction, Write you own blog using WordPress, Build a website in a day with WordPress.

Christine Robertson

Christine Robertson is a Creative Producer with over 30 years’ experience in the Creative Industries, working in the Music, Film, Publishing and Technology sectors. An early adopter of all things digital, she is passionate about the transformative power of technology in both commerce and business and in innovating and enabling creative production and communication. Alongside her own businesses, Christine is an experienced Lecturer/Teacher and enjoys both the vibrancy of City Lit and meeting and working with its diverse and engaged students. Christine lectures at the BBC Academy and other UK Universities on a range of Tech/Communication and Business focused courses.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.