This course will help professionals and aspiring writers develop clear, engaging writing for the workplace. You will learn how to use storytelling techniques to communicate ideas, persuade audiences and make complex information easier to understand.
Learning modes and locations may be different depending on the course start date. Please check the location of your chosen course and read our guide to learning modes and locations to help you choose the right course for you.
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
Through practical exercises and examples from business and professional writing, the course will explore how strong narratives can strengthen reports, presentations, case studies and other professional communications. There will be fortnightly reading assignments and writing exercises.
What will we cover?
Clarity and structure in business writing
Understanding audience and purpose
The basics of storytelling in a professional context
Using narrative to explain ideas, data and strategy.
What will I achieve? By the end of this course you should be able to...
Identify the key principles of clear and effective business writing
Recognise how storytelling techniques can strengthen professional communication
Structure business documents and messages for clarity and impact
Apply narrative techniques to presentations, reports and other workplace writing.
What level is the course and do I need any particular skills?
This class is suitable for anyone who wants to improve their professional writing skills, including those working in business, communications, marketing or the public sector. No specialist knowledge is required, but you should be comfortable writing in English.
How will I be taught, and will there be any work outside the class?
The class will include discussion of examples, short lectures on writing techniques and practical writing exercises.
City Lit Writing endeavours to create a safe and welcoming space for all and we strongly support the use of content notes in our classes. This means that learners are encouraged to make their tutor and classmates aware in advance if any writing they wish to share contains material that may be deemed sensitive. If you are unsure about what might constitute sensitive content, please ask your tutor for further clarification and read our expectations for participating in writing courses at City Lit.
Are there any other costs? Is there anything I need to bring?
There are no additional costs. Please bring writing materials.
When I've finished, what course can I do next?
City Lit offers a range of business and professional writing courses, including Writing for business and Copywriting.
All students are invited to join us at Late Lines, our regular performance night for City Lit writers. Students are also encouraged to submit their work to Between the Lines, our annual anthology of creative writing. For the latest news, courses and events, stay in touch with the Department on Facebook and Bluesky.
Deborah Martin has been a content writer and communications specialist for 15 years. She has written for global brands, national publications and marketing agencies across the world. She is also a qualified further education lecturer and has an MA in Creative Writing from Birkbeck College, University of London. Her short stories, poetry and essays have been featured in various collections. She was a finalist in both the Fish Short Memoir Prize 2018 and Poetry Rivals 2016.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
product
https://www.citylit.ac.uk/business-writing-and-storytelling3037132Business writing and storytellinghttps://www.citylit.ac.uk/media/catalog/category/developing-a-successful-business-plan-cmkt03_.jpg7979GBPInStock/Courses/Courses/Business, marketing & technology/Courses/Business, marketing & technology/Business & marketing/Courses/Business, marketing & technology/Business & marketing/Business writing/Courses/New courses228512111229123317431228512111229<p>This course will help professionals and aspiring writers develop clear, engaging writing for the workplace. You will learn how to use storytelling techniques to communicate ideas, persuade audiences and make complex information easier to understand.</p>003037117Business writing and storytelling7979https://www.citylit.ac.uk/media/catalog/category/developing-a-successful-business-plan-cmkt03_.jpgInStockDaytimeSatKeeley StreetAvailable coursesOne-off onlyWeekend2026-11-07T00:00:00+00:00Beginners, Some experience, Advanced, Suitable for allNov 2026Business, marketing & technologyHCS727979Business writing and storytelling795179Deborah Martinbusiness-writing-and-storytelling/hcs72-2627<p>This course will help professionals and aspiring writers develop clear, engaging writing for the workplace. You will learn how to use storytelling techniques to communicate ideas, persuade audiences and make complex information easier to understand.</p>0000-Available|2026-11-07 00:00:00<p>Through practical exercises and examples from business and professional writing, the course will explore how strong narratives can strengthen reports, presentations, case studies and other professional communications. There will be fortnightly reading assignments and writing exercises.</p><p>This course will help professionals and aspiring writers develop clear, engaging writing for the workplace. You will learn how to use storytelling techniques to communicate ideas, persuade audiences and make complex information easier to understand.</p><ul><li>Clarity and structure in business writing</li><li>Understanding audience and purpose</li><li>The basics of storytelling in a professional context</li><li>Using narrative to explain ideas, data and strategy.<br></li></ul><ul><li>Identify the key principles of clear and effective business writing</li><li>Recognise how storytelling techniques can strengthen professional communication</li><li>Structure business documents and messages for clarity and impact</li><li>Apply narrative techniques to presentations, reports and other workplace writing.<br></li></ul><p>This class is suitable for anyone who wants to improve their professional writing skills, including those working in business, communications, marketing or the public sector. No specialist knowledge is required, but you should be comfortable writing in English.<br></p><p>The class will include discussion of examples, short lectures on writing techniques and practical writing exercises.<br></p> <br />
<br />
City Lit Writing endeavours to create a safe and welcoming space for all and we strongly support the use of content notes in our classes. This means that learners are encouraged to make their tutor and classmates aware in advance if any writing they wish to share contains material that may be deemed sensitive. If you are unsure about what might constitute sensitive content, please ask your tutor for further clarification and read our <a href=" https://www.citylit.ac.uk/expectations-for-participating-in-writing-courses" target="_blank">expectations for participating in writing courses at City Lit</a>.<p>There are no additional costs. Please bring writing materials.<br></p><p>City Lit offers a range of business and professional writing courses, including Writing for business and Copywriting.</p><p>All students are invited to join us at <a href="https://www.citylit.ac.uk/latelines" target="_blank" rel="noopener noreferrer">Late Lines</a>, our regular performance night for City Lit writers. Students are also encouraged to submit their work to <a href="https://www.citylit.ac.uk/betweenthelines" target="_blank" rel="noopener noreferrer">Between the Lines</a>, our annual anthology of creative writing. For the latest news, courses and events, stay in touch with the Department on <a href="https://www.facebook.com/citylitcreativewriting" target="_blank" rel="noopener noreferrer">Facebook</a> and <a href="https://bsky.app/profile/citylitwriting.bsky.social" target="_blank" rel="noopener noreferrer">Bluesky</a>.</p>Business & marketingBusiness writingvirtual797951HCS72NONESat07/11/2610:30 - 16:3010:3016:301 session1One-off onlyDaytimeWeekendKSKeeley StreetDeborah MartinBeginners, Some experience, Advanced, Suitable for allAvailable courses2026-11-07T00:00:00+00:00Nov 2026Business, marketing & technology7979Business writing and storytellingbusiness-writing-and-storytelling/hcs72-2627<p>This course will help professionals and aspiring writers develop clear, engaging writing for the workplace. You will learn how to use storytelling techniques to communicate ideas, persuade audiences and make complex information easier to understand.</p>0000-Available|2026-11-07 00:00:00<p>Through practical exercises and examples from business and professional writing, the course will explore how strong narratives can strengthen reports, presentations, case studies and other professional communications. There will be fortnightly reading assignments and writing exercises.</p><p>This course will help professionals and aspiring writers develop clear, engaging writing for the workplace. You will learn how to use storytelling techniques to communicate ideas, persuade audiences and make complex information easier to understand.</p><ul><li>Clarity and structure in business writing</li><li>Understanding audience and purpose</li><li>The basics of storytelling in a professional context</li><li>Using narrative to explain ideas, data and strategy.<br></li></ul><ul><li>Identify the key principles of clear and effective business writing</li><li>Recognise how storytelling techniques can strengthen professional communication</li><li>Structure business documents and messages for clarity and impact</li><li>Apply narrative techniques to presentations, reports and other workplace writing.<br></li></ul><p>This class is suitable for anyone who wants to improve their professional writing skills, including those working in business, communications, marketing or the public sector. No specialist knowledge is required, but you should be comfortable writing in English.<br></p><p>The class will include discussion of examples, short lectures on writing techniques and practical writing exercises.<br></p> <br />
<br />
City Lit Writing endeavours to create a safe and welcoming space for all and we strongly support the use of content notes in our classes. This means that learners are encouraged to make their tutor and classmates aware in advance if any writing they wish to share contains material that may be deemed sensitive. If you are unsure about what might constitute sensitive content, please ask your tutor for further clarification and read our <a href=" https://www.citylit.ac.uk/expectations-for-participating-in-writing-courses" target="_blank">expectations for participating in writing courses at City Lit</a>.<p>There are no additional costs. Please bring writing materials.<br></p><p>City Lit offers a range of business and professional writing courses, including Writing for business and Copywriting.</p><p>All students are invited to join us at <a href="https://www.citylit.ac.uk/latelines" target="_blank" rel="noopener noreferrer">Late Lines</a>, our regular performance night for City Lit writers. Students are also encouraged to submit their work to <a href="https://www.citylit.ac.uk/betweenthelines" target="_blank" rel="noopener noreferrer">Between the Lines</a>, our annual anthology of creative writing. For the latest news, courses and events, stay in touch with the Department on <a href="https://www.facebook.com/citylitcreativewriting" target="_blank" rel="noopener noreferrer">Facebook</a> and <a href="https://bsky.app/profile/citylitwriting.bsky.social" target="_blank" rel="noopener noreferrer">Bluesky</a>.</p>Business & marketingBusiness writingconfigurable
