What is the course about?
This course is designed to help you build on existing skills and interests in the area of design, communication, text and image, and visual narratives, across a range of traditional and digital media. It will give you a clear understanding of the cultural influences on and across design, support the development of advanced creative and technical skills, and help you evolve new working processes in pursuit of your creative aims.
What will we cover?
Across a number of short project briefs examining the principles of graphic design the course will cover: commercial print; branding; editorial (web/screen/mobile); animation/motion graphics; visual narratives; online delivery (web/screen/mobile).
What will I achieve?
By the end of this course you should be able to...
• recognise examples of cultural influence on design, and understand and apply theories and principles of design to your work,
• use digital software and/or traditional processes to investigate your ideas, explore creative possibilities and develop your own design solutions
• analyse and reflect on your creative ideas and solutions, and present your work to peers and tutors as a portfolio, evaluating and applying feedback.
What level is the course and do I need any particular skills?
As this is an advanced course, you will be expected to have experience of previous study in graphic design or visual communications at an elementary or intermediate level, and to be able to present a sample portfolio of work at interview. You should have at least basic skills in Adobe Creative Cloud software, and be comfortable working in a sketchbook. The course is appropriate for students who have previously completed the City Lit graphics course (VK414).
How will I be taught, and will there be any work outside the class?
The course consists of workshops, short lectures, practical exercises and tutorials. Please note: the City Lit uses industry-standard Apple Mac computers. As you will be required to practice your skills and develop projects outside the class, it will be beneficial to have access to computers with the requisite software outside the course. You will have access to these resources in the Digital Arts Studio during class time. You will be asked to complete research outside of class time and bring your results to class for discussion. You will need to keep a sketchbook and occasionally use this in class discussions.
Are there any other costs? Is there anything I need to bring?
It would useful to bring a USB memory stick or an external hard drive to save and back up your work from each lesson. (Please note PC formatted hard drives can be read by Apple Mac computers, but not written to.) You will also need an A4 sketchbook (you may wish to also wish to use other formats, your tutor will discuss this with you), pencils and fine liner pens.
When I've finished, what course can I do next?
Suitable progression routes from this course may include other advanced City Lit courses (eg: Artist’s Moving Image Practice; Advanced animation; City Lit advanced print and media), which your tutor will advise, as suits your individual interests and practice. Other options include application to HE courses (BA/MA) in relevant subject specialisms, or practice in visual communications.