City Lit Pro: Google analytics G4

Course Dates: 25/02/23 - 04/03/23
Time: 10:00 - 16:00
Location: Online
Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era of digital disruption, Google Analytics 4 is an essential tool to evaluate your digital marketing efforts, it will help to determine your campaign's efficiency and how the web presence contributes to the business performance.
The aim of this course is to help you set digital marketing KPIs and track them using Google Analytics 4.
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
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In stock
SKU
207881
Full fee £299.00 Senior fee £299.00 Concession £299.00

Course Code: CGA11

Sat, day, 25 Feb - 04 Mar '23

Duration: 2 sessions (over 2 weeks)

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.

What is the course about?

Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era of digital disruption, Google Analytics 4 is an essential tool to evaluate your digital marketing efforts, it will help to determine your campaign's efficiency and how the web presence contributes to the business performance.
The aim of this course is to help you set digital marketing KPIs and track them using Google Analytics 4.

Participants who will attend the full course will receive a City Lit certificate of attendance electronically for their CV or CPD records. The certificate will show your name, course title and dates of the course you have attended.

This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

• Understand the key differences with GA4.
• Understand the new reports in GA4.
• Get a grip on events and conversions.
• Quantify metrics and align them with business goals.
• Identify leading digital marketing KPIs to assess which way your company is heading.

What will I achieve?
By the end of this course you should be able to...

• Set up and use custom dimensions in GA4.
• Understanding filters and how to screen out unwanted content.
• Create your own reports to track the correct metrics (KPIs).
• Analyse KPIs to optimise your digital marketing campaigns.
• Use KPIs and metrics to model future digital marketing plans.

What level is the course and do I need any particular skills?

You should be computer literate and either have your own website or have responsibility for one. This is an introductory course on Google Analytics 4 and is suitable for those who have little or no previous experience with GA4. Proficiency in Excel is a plus.

How will I be taught, and will there be any work outside the class?

The class will be taught with a mixture of presentations to the class and practical work.

Are there any other costs? Is there anything I need to bring?

There are no other costs.

When I've finished, what course can I do next?

Please click here to view all our Digital marketing and Social media courses

Disclaimer: Use of Third-Party Software
This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.

Salvatore Maiorano

Sal has been working in digital marketing since its early days in 2000. He has an extensive background in digital marketing, managing complex projects from start-up to creation to international digital strategies for multinational companies. Sal is passionate about improving company ROI using digital channels. In 2014, he was part of the leadership team that executed a £55M exit strategy, the UK’s biggest digital sale that year. He has a track record of double-digit growth across diverse sectors including B2B, B2C, finance, retail, travel, and consulting. Salvatore received an MBA with distinction from the University of Plymouth, and he won multiple digital marketing awards for various marketing campaigns he has conducted. He has spoken at numerous marketing conferences across Europe where he presents on web measurement, digital marketing, content optimization, and how these can all interlink to create a successful online business strategy. Sal has previously taught for the CIM as well as lecturing at University of Plymouth and Cambridge University. He currently also teaches at University of Eastern Piedmont.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.