What is the course about?
improve results. Optimise the basic elements of a successful content strategy, and how to track and measure its success. Select the best channels to distribute content effectively.
What will we cover?
Recognise the key elements of a Content Marketing Strategy
Capture your Customer’s Attention with valuable content
Create your content marketing plan
Create Buying Persona and understand its importance
Explore content type
Story telling for content marketing
Create your channels plan
Sharing your content
Free tool for content marketing
Track and measure the progress and success of your strategy.
What will I achieve?
By the end of this course you should be able to...
• Develop your content marketing strategy
• Create good content to meet your business goals
• Build you content channel strategy
• Manage the relation between your website and the distribution sites content
• Manage The Frame for Engagement to keep your content relevant.
What level is the course and do I need any particular skills?
This course will suit anyone with direct or evolving responsibility for producing, managing or overseeing online content. It is relevant for: marketers, copywriters, web managers, publishers, customer service managers, editors, PR and media professionals.
You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
The course consists of demonstrations, practical activities and discussions. One to one guidance and support will be given throughout. Each student has their own computer.
Are there any other costs? Is there anything I need to bring?
When I've finished, what course can I do next?
City Lit Pro: Social Media Data Analytics, City Lit Pro: introduction to Mobile Marketing Strategy, City Lit Pro: introduction to conversion rate Optimisation,Google Analytics: introduction.
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details