City Lit Pro: introduction to conversion rate Optimisation

Course Dates: 07/11/20 - 14/11/20
Time: 10:00 - 13:00
Location: Online

Learn how to convert more web visitors into customers. Explore how your own website can be improved using latest Conversion Rate Optimisation (CRO) techniques and methodologies and how they lead to better business results.

This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.


What is the course about?

This course guides you through creating an optimisation strategy that supports your business goals, using appropriate analytics tools, generating quality-testing ideas, running online experiments, and making the adjustments that work. It provides step-by-step guidance to help you optimise your website for maximum conversion rates. It explains how to analyse data, prioritize experiment opportunities, and choose the right testing methods.

This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

• The principles and benefits of CRO
• Assess and optimise your website KPIs suing CRO techniques
• Effectively identify and use the optimisation tools available
• Design optimisation testing from hypothesis to results analysis
• Use advanced testing by applying segments and integration with other data sources.

What will I achieve?
By the end of this course you should be able to...

• Managed the key elements of a CRO
• Implement Conversion Rate Optimisation techniques for your website
• Identify core sections of successful landing pages
• Set up, implement and optimise A/B split-tests.

What level is the course and do I need any particular skills?

You should be computer literate and be interested in how a business can use Conversion Rate Optimisation. This course is suitable both for those who have little or no previous experience of these topics and those with some experience who wish to improve their knowledge of this area.

How will I be taught, and will there be any work outside the class?

The course consists of demonstrations, practical activities and discussions. One to one guidance and support will be given throughout.

Are there any other costs? Is there anything I need to bring?


When I've finished, what course can I do next?

City Lit Pro: introduction to Mobile Marketing Strategy, City Lit Pro: implementing a content strategy, City Lit Pro: search engine marketing, City Lit Pro: Introduction to marketing metrics and ROI, introduction to Social Media Data Analytics, City Lit Pro: start a career in digital marketing, Google Analytics: introduction, Google AdWords: introduction, Online marketing: a detailed introduction.


Customer Reviews 1 item(s)

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Reviews below are by students who have attended this course, regardless of the course teacher. Please be aware you may not be booking onto a course with the same teacher.

Knowledgeable, experienced instructor. Course content covered a good range of a complex subject.
Course Rating
Review by Anonymous / (Posted on 03/03/2020)
Tutor Biographies
Salvatore Maiorano

Sal has been working in digital marketing since its early days in 2000. He has an extensive background in digital marketing, managing complex projects from start-up to creation to international digital strategies for multinational companies. Sal is passionate about improving company ROI using digital channels. In 2014, he was part of the leadership team that executed a £55M exit strategy, the UK’s biggest digital sale that year. He has a track record of double-digit growth across diverse sectors including B2B, B2C, finance, retail, travel, and consulting. Salvatore received an MBA with distinction from the University of Plymouth, and he won multiple digital marketing awards for various marketing campaigns he has conducted. He has spoken at numerous marketing conferences across Europe where he presents on web measurement, digital marketing, content optimization, and how these can all interlink to create a successful online business strategy. Sal has previously taught for the CIM as well as lecturing at University of Plymouth and Cambridge University. He currently also teaches at University of Eastern Piedmont.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.

Book your place

Course Code: CCO01

Sat, day, 07 Nov - 14 Nov '20

Duration: 2 sessions (over 2 weeks)

Full fee: £149.00
Senior fee: £149.00
Concession: £75.00

Or call to enrol: 020 7831 7831

Any questions?
or call 020 7492 2515

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.