What is the course about?
This course guides you through creating an optimisation strategy that supports your business goals, using appropriate analytics tools, generating quality-testing ideas, running online experiments, and making the adjustments that work.
It provides step-by-step guidance to help you optimise your website for maximum conversion rates. It explains how to analyse data, prioritize experiment opportunities, and choose the right testing methods.
What will we cover?
The principles and benefits of CRO
Assess and optimise your website KPIs suing CRO techniques
Effectively identify and use the optimisation tools available
Design optimisation testing from hypothesis to results analysis
Use advanced testing by applying segments and integration with other data sources.
What will I achieve?
By the end of this course you should be able to...
Managed the key elements of a CRO
Implement Conversion Rate Optimisation techniques for your website
Identify core sections of successful landing pages
Set up, implement and optimise A/B split-tests.
What level is the course and do I need any particular skills?
You should be computer literate and be interested in how a business can use Conversion Rate Optimisation. This course is suitable both for those who have little or no previous experience of these topics and those with some experience who wish to improve their knowledge of this area.
How will I be taught, and will there be any work outside the class?
The course consists of demonstrations, practical activities and discussions. One to one guidance and support will be given throughout. Each student has their own computer.
Are there any other costs? Is there anything I need to bring?
When I've finished, what course can I do next?
City Lit Pro: introduction to Mobile Marketing Strategy,City Lit Pro: Social Media Data Analytics, City Lit Pro: start a career in digital marketing, Google Analytics: introduction, Google AdWords: introduction, Introduction to affiliate marketing, Online marketing: a detailed introduction.
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details