What is the course about?
This course aims to be a practical guide to understanding and using mobile marketing for organisations of different types and sizes. You learn about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. The course will explain the evolving online consumer preferences and thus create more meaningful, rich, interactive, and useful online consumer experiences.
What will we cover?
Define Mobile Marketing
Mobile strategy with the marketing plan
Components of the mobile marketing plan
Key elements of a mobile site
Mobile app strategy
Display and social media for mobile marketing
KPIs and metrics to evaluate your mobile marketing.
What will I achieve?
By the end of this course you should be able to...
Analyse the mobile marketing environment
Execute the various steps involved in a successful mobile marketing campaign
Integrate the mobile marketing into the overall marketing strategy
Managed the mobile user journey
Optimise mobile app
Set your objectives mobile marketing campaigns.
What level is the course and do I need any particular skills?
This course is for marketing experts and newbies who want to learn why and how to create mobile marketing campaigns. You should be computer literate and be interested in how a business can use mobile marketing.
How will I be taught, and will there be any work outside the class?
Each student will have a computer.
Presentations will be made using computers, whiteboard, overhead screen and printed notes.
Practical exercises, with demonstrations where appropriate, will help you grasp the concepts.
Are there any other costs? Is there anything I need to bring?
When I've finished, what course can I do next?
City Lit Pro: Introduction to marketing metrics and ROI, City Lit Pro: Social Media Data Analytics, City Lit Pro: search engine marketing, City Lit Pro: Introduction to marketing metrics and ROI,City Lit Pro: implementing a content strategy,City Lit Pro: introduction to conversion rate Optimisation.
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details