What is the course about?
This structured course will take you through planning and management of PPC and SEO campaigns. It includes the latest techniques for evaluating and enhancing your current SEO efforts. How to use current tools and innovative methods to increment effectively your reach using PPC.
This hand-on course will take you through setting goals, budgeting, keyword research, planning and measurement across PPC and SEO. It will lead to a better understanding and confidence in dealing with both internal teams and external agencies.
What will we cover?
How search engines work
How to optimise your website design to be search engine friendly
How to use the right keywords
The basics of search engine copywriting
Technical on-page SEO elements
Link profiles and off-page factors
Local SEO
The Basics of Pay Per Click Advertising
Best practices for AdWords account set up
AdWords metrics explained
Optimise a Google Ads account
Relate your Pay Per Click to your marketing, sales and business goals
Choose Keywords and set up the optimal budget
The Bidding Strategy.
What will I achieve?
By the end of this course you should be able to...
Recognise how Search Engines work and how customers can be guided to your website through optimisation
Assess your current SEO PPC state and locate the keywords and phrases driving traffic
Learn methods to run effective pay-per-click campaigns through keyword and competitor analysis
Complete an SEO competitive analysis on your website and competitors.
Develop a solid approach for achieving high ROI and sales volume using SEO and PPC.
Create reports of your findings and recommendations for SEO and PPC to present to your management or clients.
Develop a strong and effective search marketing strategy that will have an immediate impact on your business and campaigns.
What level is the course and do I need any particular skills?
You should have basic computing skills and experience of using a web browser on a PC or a Mac.
How will I be taught, and will there be any work outside the class?
You will be taught step by step throughout this courses using demonstrations and presentations. Each student has access to a computer for practical work.
Are there any other costs? Is there anything I need to bring?
There are no additional costs. You will need an email account that you can access during the lesson.
When I've finished, what course can I do next?
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details
