What is the course about?
The course will focus on creating an introduction for yourself and/or your business. We discuss the ingredients for a good pitch and how to conveying what you do (or what your business does) in a short, succinct, successful verbal introduction. You will learn how to adjust your pitch to suit your audience. These skills will be useful when networking, introducing your business to potential customer or gaining attention of investors.
What will we cover?
Components of a good business introduction
How to structure a pitch to focus on the customer’s needs
What to include and omit when introducing yourself/your business.
What will I achieve?
By the end of this course you should be able to...
Understand the customer needs and how your business provide a solution
Write an elevator pitch that can be used in multiple situations
Verbally convey your business efficiently and with confidence.
What level is the course and do I need any particular skills?
None. During the class, you will be asked to speak/practice in order to get feedback.
How will I be taught, and will there be any work outside the class?
Part of the course will be delivered in lecture, offering a theoretical background to the elevator pitch. We will look at case studies and examples of good (and bad) pitches and work in groups on exercises to help write content. Then, we focus on the individual’s business by creating pitch that can be learned and used regularly.
Are there any other costs? Is there anything I need to bring?
No additional costs, you may wish to bring a pen and notebook for taking notes.
When I've finished, what course can I do next?
Face-to-face networking - contacts for business, online networking contacts for business, business skills for creative busineses, introduction to online marketing, developing a marketing strategy, social media for business and social media expert.
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details