What is the course about?
In this fast paced course you will have an overview on how to use marketing tools to define and develop a marketing plan to specifically suit your business, communicate your strategy and measure results.
We will also look at online and offline communication marketing strategies used to build and promote your brand.
This course would suit entrepreneurs that already have an idea or a business plan and want to define the marketing strategy for their business.
What will we cover?
Targeting & Positioning
Price and Promotion
Landscape and trends
Creating a marketing strategy for your budget
Offline marketing communications for small business
Online Marketing Strategies
What will I achieve?
By the end of this course you should be able to...
Identify marketing tools to define your brand
Draft a marketing communications plan to suit your business.
Find offline and online marketing channels to communicate your brand
Have ideas on how to market your business effectively on a limited budget.
Identify marketing tools used to measure results.
What level is the course and do I need any particular skills?
This course is designed for start-ups owners and entrepreneurs who are looking to create or refine a Marketing strategy for their business, service or product.
How will I be taught, and will there be any work outside the class?
This is a one day course. You will be taught by presentations, discussions and exercises.
Are there any other costs? Is there anything I need to bring?
No costs. Bring a pen and a pad to take notes.
When I've finished, what course can I do next?
Online marketing: a detailed introduction, City Lit Pro: start a career in digital marketing, search engine optimisation (SEO), introduction to affiliate marketing, an introduction to project management, Google adwords: introduction, Google Analytics: manage your website.
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details