Developing a marketing strategy
Time: 18:00 - 21:00
Location: Hybrid (choose either online or in-person)
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
Course Code: CMTB05
Duration: 2 sessions (over 2 weeks)
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.
What is the course about?
In this fast paced course you will have an overview on how to use marketing tools to define and develop a marketing plan to specifically suit your business, communicate your strategy and measure results.
We will also look at online and offline communication marketing strategies used to build and promote your brand.
This course would suit entrepreneurs that already have an idea or a business plan and want to define the marketing strategy for their business.
You can choose to attend this course either live online or in person.
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
We will contact you with joining instructions before your course starts.
What will we cover?
Targeting & Positioning
Price and Promotion
Landscape and trends
Creating a marketing strategy for your budget
Offline marketing communications for small business
Online Marketing Strategies
What will I achieve?
By the end of this course you should be able to...
Identify marketing tools to define your brand
Draft a marketing communications plan to suit your business.
Find offline and online marketing channels to communicate your brand
Have ideas on how to market your business effectively on a limited budget.
Identify marketing tools used to measure results.
What level is the course and do I need any particular skills?
This course is designed for start-ups owners and entrepreneurs who are looking to create or refine a Marketing strategy for their business, service or product.
How will I be taught, and will there be any work outside the class?
This is a one day course. You will be taught by presentations, discussions and exercises.
Are there any other costs? Is there anything I need to bring?
No costs. Bring a pen and a pad to take notes.
When I've finished, what course can I do next?
Online marketing: a detailed introduction, City Lit Pro: start a career in digital marketing, search engine optimisation (SEO), introduction to affiliate marketing, an introduction to project management, Google adwords: introduction, Google Analytics: manage your website.
Julian worked as a technical manager for two large organisations before taking a career break to study for an MA and to qualify as a teacher. He now divides his business hours between working as a freelance marketing consultant and business coach for small to medium-sized businesses, and teaching for City Lit, two other colleges, and for a number of charities that help people gain the skills to start their own business. His key interests include web design and marketing, content strategy, search engine marketing and the use of social media. He is a huge fan of WordPress and also teaches a range of IT courses in Java, Python, PHP and App development.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.