Developing a marketing strategy
Time: 10:00 - 17:00
Location: KS - Keeley Street
marketing strategy to suit your business and budget.
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here
This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
Course Code: CMTK01
Duration: 1 session
What is the course about?
In this fast paced course you will have an overview on how to use marketing tools to define and develop a
marketing plan to specifically suit your business, communicate your strategy and measure results. We will also look at online and offline communication marketing strategies used to build and promote your brand.
What will we cover?
• Your business/product/service
• Analysing competition
• Targeting & Positioning
• Price and Promotion
• Landscape and trends
• Creating a marketing strategy for your budget
• Offline marketing communications for small business
• Online Marketing Strategies
• Measuring results.
What will I achieve?
By the end of this course you should be able to...
• Identify marketing tools to define your brand
• Draft a marketing communications plan to suit your business
• Find offline and online marketing channels to communicate your brand
• Have ideas on how to market your business effectively on a limited budget
• Identify marketing tools used to measure results.
What level is the course and do I need any particular skills?
This course is designed for start-ups owners and entrepreneurs who are looking to create or refine a marketing
strategy for their business, service or product.
How will I be taught, and will there be any work outside the class?
You will be taught using a range of techniques including short lectures, demonstrations, tutorials, group and individual assistance and by completing practical exercises on Computer. Each student has access to a computer for practical work.
Are there any other costs? Is there anything I need to bring?
There are no additional costs. You might want to bring a pen, paper and a USB to save your work.
When I've finished, what course can I do next?
An introduction to project management, Online marketing a detailed introduction, Introduction to email marketing with MailChimp, City Lit Pro: implementing a content strategy, Search engine optimisation (SEO), City Lit Pro: Introduction to Mobile Marketing Strategy.
Andrea is a skilled and qualified educator, currently teaching various areas of Design and Marketing, emphasizing real world practice and the latest trends. She studied graphic design at the Royal College of Art and Education at Westminster University. She has over 14 years’ commercial experience working as an art director for high profile advertising agencies on local, pan European and global accounts in Sao Paulo, Rio, London and Amsterdam. She has also freelanced for small agencies and in-house marketing and design studios in London. She now splits her time between teaching, her own practice and her young family.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.