Developing and managing your brand

Course Dates: 25/06/21 - 02/07/21
Time: 10:00 - 16:00
Location: KS - Keeley Street
Tutors:

A brand defines how people see and relate to your business or product. A well-developed brand strategy makes your brand recognizable, relatable and your business more successful and valuable. In this course we will focus on the process of create a strong, memorable and compelling brand strategy that goes well beyond designing a logo.

This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here

This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit

Description

What is the course about?

In this intensive course you will discover what makes a strong brand and what is needed to navigate your brand through a crowded market without getting lost in the mist. You will start by looking at your business and move throughout the process of developing a brand identity and implement it in your marketing mix.
The class is taught in a workshop style where you will work on your own business or product, following a professional process to create a great brand. You will get feedback and ideas from your tutor and other students. You will also get many tips of where to find more information once the course is finished.
This course is suitable for business owners, entrepreneurs, marketers, aspiring branding and marketing professionals, designers, copywriters and students who would like to look at some of the processes that successful business use to brand their products and companies.

What will we cover?

• How branding adds value to your business
• Your business/product/service benefits
• Defining and positioning your brand
• The pillars of a Brand Character
• Visual Identity
• Brand Guidelines
• Brief and feedback
• Applying branding in your marketing mix
• How to evaluate brand performance.

What will I achieve?
By the end of this course you should be able to...

• Develop a strong brand strategy
• Follow a professional process
• Positioning your brand
• Write a brief
• Establish your Brand guidelines
• Integrate branding and marketing
• Keep your brand growing.

What level is the course and do I need any particular skills?

This course is suitable for business owners, entrepreneurs, marketers, aspiring branding and marketing professionals, designers, copywriters and students who would like to look at some of the processes that successful business use to brand their products and companies.

How will I be taught, and will there be any work outside the class?

The class will be taught with a mixture of presentations to the class,discussions, hand-on exercises.

Are there any other costs? Is there anything I need to bring?

No additional costs.Each student has access to a computer for practical work. Bring a USB to save you work. A pen and paper to take notes.

When I've finished, what course can I do next?

Business skills for creative businesses, Developing a successful business plan, Business plan: financial planning and forecast, Online marketing: a detailed introduction, Understanding project management, Introduction to business accounting, Short introduction to bookkeeping.

Reviews

Customer Reviews 1 item(s)

Write a review

Reviews below are by students who have attended this course, regardless of the course teacher. Please be aware you may not be booking onto a course with the same teacher.

A very good and well taught introduction course on how to develop and manage a brand.
Course Rating
Review by Anonymous / (Posted on 16/05/2019)
Tutor Biographies
Andrea Marzano

Andrea is a skilled and qualified educator, currently teaching various areas of Design and Marketing, emphasizing real world practice and the latest trends. She studied graphic design at the Royal College of Art and Education at Westminster University. She has over 14 years’ commercial experience working as an art director for high profile advertising agencies on local, pan European and global accounts in Sao Paulo, Rio, London and Amsterdam. She has also freelanced for small agencies and in-house marketing and design studios in London. She now splits her time between teaching, her own practice and her young family.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.

Book your place

Course Code: CMTB01

Fri, day, 25 Jun - 02 Jul '21

Duration: 2 sessions (over 2 weeks)

Full fee: £159.00
Senior fee: £127.00
Concession: £80.00

Or call to enrol: 020 7831 7831

Any questions? computing@citylit.ac.uk
or call 020 7492 2515

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.