What is the course about?
This course will suit entrepreneurs starting a business, or those who own or work in a small business. You will learn what makes a strong brand and what is needed to navigate your brand through a crowded market without getting lost in the mist.
What will we cover?
The importance of branding
The branding process
Working with a designer
Identifying Marketing channels
Evaluating Brand performance
Keeping you brand growing.
What will I achieve?
By the end of this course you should be able to...
Learn the principles that underpin:
• A strong brand identity
• The branding process
• How to position your brand
• Brand guidelines
• Briefing a designer
• Integrated branding and marketing
Identify Marketing channels for your brand
Evaluate brand performance
Make the most of future opportunities.
What level is the course and do I need any particular skills?
This course is aimed at designers and business owners who would like to learn how to create an identity for a business.
How will I be taught, and will there be any work outside the class?
Presentations, discussions, hand-on exercises.
Are there any other costs? Is there anything I need to bring?
When I've finished, what course can I do next?
Brand identity, business skills for creative businesses, an introduction to Project management, developing a successful business plan, business plan: financial planning and forecast,online marketing: a detailed introduction, introduction to strategy.
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details