Google Analytics: introduction

Course Dates: 23/10/20 - 30/10/20
Time: 14:30 - 17:00
Location: Online

Learn how to use Google AdWords to reach potential customers. Get an overview of keyword research, conversion tracking and campaign optimisation.

This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.


What is the course about?

This course will show you how to get start with Google AdWords to reach potential customers. It will provide you with an overview of keyword research, conversion tracking and campaign optimization.

This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

• An overview of Google Adwords
• Understand how AdWords fits into your internet marketing plan
• Campaigns, AdGroups, Adverts
• Location, time based and demographic targeting
• Choosing effective keywords
• Understand AdWords reports.

What will I achieve?
By the end of this course you should be able to...

• Use the main features Google Adwords
• Clarify your online marketing goals
• Identify your target audience
• Evaluate appropriate keywords.

What level is the course and do I need any particular skills?

No prior knowledge of Google Adwords is required, but you should have general computing and internet skills. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.

How will I be taught, and will there be any work outside the class?

The course consists of practical activities, discussions and demonstrations. One to one guidance and support will be given throughout.

Are there any other costs? Is there anything I need to bring?

There is no other costs, however you can have a pen and paper to take notes.

When I've finished, what course can I do next?

Other Internet related courses, i.e. Google analytics: introduction, introduction to online marketing, Search Engine Optimisation.


Customer Reviews 1 item(s)

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Reviews below are by students who have attended this course, regardless of the course teacher. Please be aware you may not be booking onto a course with the same teacher.

Really thorough and surprisingly enjoyable! The time did not drag at all.
Course Rating
Review by Bridie / (Posted on 18/01/2020)
Tutor Biographies
Salvatore Maiorano

Sal has been working in digital marketing since its early days in 2000. He has an extensive background in digital marketing, managing complex projects from start-up to creation to international digital strategies for multinational companies. Sal is passionate about improving company ROI using digital channels. In 2014, he was part of the leadership team that executed a £55M exit strategy, the UK’s biggest digital sale that year. He has a track record of double-digit growth across diverse sectors including B2B, B2C, finance, retail, travel, and consulting. Salvatore received an MBA with distinction from the University of Plymouth, and he won multiple digital marketing awards for various marketing campaigns he has conducted. He has spoken at numerous marketing conferences across Europe where he presents on web measurement, digital marketing, content optimization, and how these can all interlink to create a successful online business strategy. Sal has previously taught for the CIM as well as lecturing at University of Plymouth and Cambridge University. He currently also teaches at University of Eastern Piedmont.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.

Book your place

Course Code: CGA07

Fri, day, 23 Oct - 30 Oct '20

Duration: 2 sessions (over 2 weeks)

Full fee: £99.00
Senior fee: £99.00
Concession: £50.00

Or call to enrol: 020 7831 7831

Any questions?
or call 020 7492 2515

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.