Google Analytics: introduction

Course Dates: 18/01/20
Time: 10:30 - 16:30
Location: KS - Keeley Street
Salvatore Maiorano

Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.


What is the course about?

Learn how to get started with Google analytics to generate and evaluate information about the visitors to your web site, including site traffic, visitor behaviour and marketing effectiveness.

What will we cover?

An overview of Google analytics.
Explore the main features of Google analytics.
Define your analytical aims and objectives.
Familiarise the Google Analytics interface.
Identify several related Google tools.
Using Google Analytics to evaluate the effectiveness of SEO.

What will I achieve?
By the end of this course you should be able to...

Identifying and setting up your analytical goals
Use the core features of Google Analytics.
Develop skills at interpreting Google Analytics data
Identify related supplementary software is available and wh.

What level is the course and do I need any particular skills?

No prior knowledge of Google Analytics is required, but you should have general computing and internet skills. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.

How will I be taught, and will there be any work outside the class?

Each student has their own computer.
The course consists of practical activities, discussions and demonstrations. One to one guidance and support will be given throughout.

Are there any other costs? Is there anything I need to bring?


When I've finished, what course can I do next?

Online marketing: a detailed introduction, City Lit Pro:start a career in digital marketing, Search Engine Optimisation, Social media for business, Google analytics: introduction.

Tutor Biographies
We’re sorry. We don’t have a bio ready for the tutor of this class at the moment, but we’re working on it! Watch this space.

Book your place

Course Code: CGA05

Sat, day, 18 Jan - 18 Jan '20

Duration: 1 session

Full fee: £99.00
Senior fee: £99.00
Concession: £99.00

Or call to enrol: 020 7831 7831

Download form & post

Any questions?
or call 020 7492 2515

Please note: we offer a wide variety of financial support to make courses affordable. For more information visit our online Help Center. You can also visit the Information, Advice and Guidance drop-in service, open from 12 – 6.45, Monday to Friday.