Google Analytics: introduction
Time: 18:30 - 21:00
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
Course Code: CGA05
Duration: 2 sessions (over 2 weeks)
What is the course about?
Learn how to get started with Google analytics to generate and evaluate information about the visitors to your web site, including site traffic, visitor behaviour and marketing effectiveness.
This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
We will contact you with joining instructions before your course starts.
What will we cover?
• An overview of Google analytics
• Explore the main features of Google analytics
• Define your analytical aims and objectives
• Familiarise the Google Analytics interface
• Identify several related Google tools
• Using Google Analytics to evaluate the effectiveness of SEO.
What will I achieve?
By the end of this course you should be able to...
• Identifying and setting up your analytical goals
• Use the core features of Google Analytics
• Develop skills at interpreting Google Analytics data
• Identify related supplementary software is available and wh.
What level is the course and do I need any particular skills?
No prior knowledge of Google Analytics is required, but you should have general computing and internet skills. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
The course consists of practical activities, discussions and demonstrations. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
There are no additional cost attached to this course, however you can have a pen and paper to take notes.
When I've finished, what course can I do next?
Online marketing: a detailed introduction, City Lit Pro:start a career in digital marketing, Search Engine Optimisation, Social media for business.
Sal has been working in digital marketing since its early days in 2000. He has an extensive background in digital marketing, managing complex projects from start-up to creation to international digital strategies for multinational companies. Sal is passionate about improving company ROI using digital channels. In 2014, he was part of the leadership team that executed a £55M exit strategy, the UK’s biggest digital sale that year. He has a track record of double-digit growth across diverse sectors including B2B, B2C, finance, retail, travel, and consulting. Salvatore received an MBA with distinction from the University of Plymouth, and he won multiple digital marketing awards for various marketing campaigns he has conducted. He has spoken at numerous marketing conferences across Europe where he presents on web measurement, digital marketing, content optimization, and how these can all interlink to create a successful online business strategy. Sal has previously taught for the CIM as well as lecturing at University of Plymouth and Cambridge University. He currently also teaches at University of Eastern Piedmont.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.