What is the course about?
Graphic design has become an essential part of fashion industry. From packaging and lookbooks to swing tags and invitations a fashion company relies heavily on creating a brand that will allow it to be recognised and coveted.
On this course you will study how the application of typography, space, image, effect and colour can facilitate effective communication with a given target audience to build brand awareness.
You will apply these concepts to developing your own logo, packaging design and merchandising material using both hand and digital techniques.
Once you have established your brand you will consider how it will be promoted. Traditional methods of promotion such as magazines and advertising are still part of the mix but you will also explore developing techniques to establish an online presence with social media and websites.
You will use Photoshop to edit and enhance photographs and produce a print advert and a one page website for your brand.
This course will be delivered with both hands-on cut and paste techniques and digital skills using the latest software. It will be essential for anyone who is developing a fashion business and will be a great portfolio builder for anyone with an interest in graphic or fashion design.
This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera is best (e.g. a PC/laptop/iMac/MacBook), or a tablet/iPad if you don't have a computer.
We will contact you with joining instructions before your course starts.
What will we cover?
- Effective use of type to create a logo
- An introduction to layout design for merchandising
- Digital photo editing to enhance photographs
- Building a web presence using Wix.
What will I achieve?
By the end of this course you should be able to...
- Recognise how fashion business use graphic design to create a brand identity
- Use Illustrator to create a logo
- Use Photoshop to edit and save images for web and print
- Use Wix to create a promotional page for a fashion business
- Create a piece of print advertising design
- Create packaging, swing tags and other appropriate merchandising material.
What level is the course and do I need any particular skills?
This course is for beginners however some digital experience would be beneficial.
You should be able to follow simple written and verbal instructions, demonstrations, hand-outs and health and safety information, and will be invited to take part in group discussion. You should be able to use numbers and be able to do simple measurements and calculations.
How will I be taught, and will there be any work outside the class?
You will be taught with workshops, short demonstrations, practical exercises, tutorials and handouts. You will definitely benefit if you can extend the work outside the class. All course materials will be available on Google Classroom. Please note the City Lit uses Apple Mac computers. Access to Photoshop and Illustrator outside the class would be useful but not essential.
Are there any other costs? Is there anything I need to bring?
Basic materials will be supplied however we recommend you bring in any specific imagery that you may wish to use as reference / inspiration and if you feel more comfortable then please feel free to bring your own kit i.e. rulers, scissors, glue stick, pens, pencils etc. It would be useful to bring an A4 or A5 hardback sketchbook and you may wish to bring a USB drive if you’d like to take your work home.
Need art supplies? Our partner London Graphic Centre has everything you need from pencil to printing services, at 15% off.
To get an LGC discount card, students will need to show proof/ confirmation of enrolment of them being a student at City Lit. You can apply for our card in-store or by simply emailing email@example.com with a scan or photo of relevant confirmation.
The student discount does not apply to products that are already discounted or on offer. More information can be found here- https://www.londongraphics.co.uk/student-discounts/.
When I've finished, what course can I do next?
You can develop your Design for fashion skills further with Layout and packaging design with Adobe or explore our range of courses in Graphic Design and Illustration to enhance your Design practice.