What is the course about?
What makes a logo work and what doesn’t? This course will look at the purpose of a logo exploring the fundamental properties of a successful logo design. It will cover concepts such as corporate identity with reference to real-life case studies. Students will gain an overview of the logo design process in a professional environment. They will explore the various techniques designers use to create identity: spacing, colour, shape, and letterform. They will learn ways to add impact and personality to their logo designs, addressing key issues such as legibility, simplicity and typography. Students will have the possibility to tackle a professional logo design project. The project will offer a range of challenges allowing students to build their personal style within the constraints of a realistic brief.
What will we cover?
- The creative process for logo design
- Types of logos including:
- Abstract symbols
- Pictorial symbols
- Corporate identity design: letterhead, business cards, compliment slips
- Integration of logo and corporate identity design with Adobe Illustrator software capabilities.
What will I achieve?
By the end of this course you should be able to...
- Research and sketch simple logos exploring differences in concept development
- Understand the different components of a corporate identity
- Design a simple logo in Adobe Illustrator and apply the finished design to letterhead, business cards
to develop a cohesive corporate identity.
What level is the course and do I need any particular skills?
No experience is necessary but basic experience in Graphic Design and typography would be an advantage. Step by step software skills are taught but you should be able to follow software instruction with confidence.
You should be able to follow simple written and verbal instructions, demonstrations, hand-outs and health and safety information, and will be invited to take part in group discussion. You should be able to use numbers and be able to do simple measurements and calculations.
How will I be taught, and will there be any work outside the class?
Teaching methods will include visual presentations, group discussion, computer demonstrations and practical work. Basic training in Adobe Illustrator will be included in the course. You are encouraged to complete assignments outside the class.
Are there any other costs? Is there anything I need to bring?
Please bring an A4 plain paper sketchpad, a pencil and a memory stick to store your work and develop ideas.
If you would like to buy art materials for your personal use outside of the course, City Lit students receive 10% discount off everything* from Cass Art, the UK's leading art supplies retailer. Your tutor will advise you on what you should buy. You will need to show your enrolment receipt in-store to receive your discount. Visit the Charing Cross shop at 13 Charing Cross Road WC2H 0EP or find your local shop at www.cassart.co.uk. *Terms and conditions apply, visit www.cassart.co.uk/students.
When I've finished, what course can I do next?
Revise and develop your skills with VG486 Adobe Illustrator: stage 1. Develop further your knowledge of Graphic Design with VK367 Graphic design evening: intensive. City Lit offer a range of courses in Graphic Design, Illustration, Animation, Photoshop, Illustrator and Indesign to enhance your Design practice.