Illustration for advertising and editorial

Course Dates: 15/02/22 - 08/03/22
Time: 18:00 - 21:00
Location: KS - Keeley Street
Tutors: 
Develop a body of creative ideas and illustration work, exploring how illustration is used within advertising. Examine and create exciting editorial content, bringing image and text to life on a page. Work across analalogue and digital processes including scanning, digital image manipulation and printing.
This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
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In stock
SKU
189001
Full fee £149.00 Senior fee £119.00 Concession £91.00

Course Code: VK340

Tue, eve, 15 Feb - 08 Mar '22

Duration: 4 sessions (over 4 weeks)

Or call to enrol:020 7831 7831

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.

What is the course about?

Develop illustration work in response to a series of different project briefs relating to advertising. Examine how brands use illustrations within their marketing and how pages of books and magazines come to life when illustrated. Explore interpreting the relationship between illustration and text, use ideas generation tools to generate a range of responses to a brief. You will also be introduced to taking your work onto a digital platform and experiment with Photoshop layers to build different compositions.

What will we cover?

Over the course, you will have the opportunity to learn about editorial, conceptual, narrative, digital and authorial illustration. The workshops will cover lateral thinking and ideas generation tools, interpreting a text, visual communication, conveying a narrative and layout design.

What will I achieve?
By the end of this course you should be able to...

- Understand the role of illustration and how to develop illustration outcomes to briefs/themes
- Use ideas generation tools to stimulate and develop ideas
- Understand visual communication and ways to convey ideas/a narrative
- Develop basic digital imaging and layout skills.

What level is the course and do I need any particular skills?

The course is for all levels, whether you’re a beginner, have some art and design background or are a practicing illustrator.

You should be able to follow simple written and verbal instructions, demonstrations, hand-outs and health and safety information, and will be invited to take part in group discussion. You should be able to use numbers and be able to do simple measurements and calculations.

How will I be taught, and will there be any work outside the class?

The course will combine demonstration, gathering research with follow up studio work, workshop tasks, group discussion and critique, and individual tuition. You will be encouraged to contribute ideas and present your work.

You will examine different approaches and styles of illustration, and through experimentation, will learn how to tackle developing, or further developing a style. Homework will include research and image development.

Are there any other costs? Is there anything I need to bring?

All studio materials are included. However, would be useful for you to bring the following:
An A4 or A3 sketchbook
A selection of pens
Any visual references that you wish to work with, including magazines.

When I've finished, what course can I do next?

We offer a range of specialist workshops and courses within Graphic design and illustration. For a full list of courses available and full course details, please visit our website.

Alison Barratt

Alison Barratt is an illustrator, graphic designer, artist, academic. She gained a BA at Chelsea School of Art and trained for an MA at the Royal College of Art. Since then she has worked in London as an illustrator/designer. In addition she became Programme Leader for Illustration at the University of Sunderland in 2006, travelling between London and Sunderland. In 2017 she based herself wholly in London. Alison works as an illustrator for clients from publishing, corporate, advertising, supermarkets to editorial. These include Quadrille, Conran Octopus, City of London, NHS, English Heritage, Waitrose, M&S and the Sunday Telegraph. As a designer she has worked for design studios, newspapers and magazines including Condé Nast, Sunday Times, Observer, Sunday Telegraph. She has designed corporate identities, logos and books for Northern Arts and various art galleries. Whilst at the University of Sunderland she set up a research relationship between The National Centre for Children’s Books in Newcastle and her students. In 2014 she was a speaker at the 2014 ICON conference in Portland, Oregon. Alison has been a visiting lecturer at City University and the University of Stirling.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.