Instagram for business: introduction

Course Dates: 26/03/20
Time: 10:30 - 16:30
Location: KS - Keeley Street

Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.


What is the course about?

Instagram is a photo and video sharing platform that you can use to grow and develop your business. This course will serve as an introduction to using Instagram for your business, from setting an account and creating relevant content to using it as a powerful business tool.

What will we cover?

• An overview of Instagram
• Why Instagram?
• Taking a photo and opening a photo from the camera roll in Instagram
• Setting a location or tagging another instagram user in a photo
• Settings overview - how to switch from personal to business
• Editing photos, effects and filters
• Hashtags
• Discussing Instagram strategy for Business
• Planning Instagram content for your business (aesthetics)
• Discussing Cross-channel marketing for Instagram.

What will I achieve?
By the end of this course you should be able to...

Create a post with relevant hashtags.
Have a good understanding of Instagram and the way you can use it to expand the identity of your business.
Identify ways to use Instagram for your business and start on a strategy for it.
Know what tools to use to create beautiful content easily, as well as what tools and techniques will drive your business forward.

What level is the course and do I need any particular skills?

You should have a smart phone with the Instagram application downloaded. You need to already have an account and how to log into the account without any problems. Basic knowledge of how to post. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.

How will I be taught, and will there be any work outside the class?

This course is taught solely on your smartphone or tablet, not on laptops or computers. The course consists of discussions, demonstrations and practical examples. One to one guidance and support will be given throughout.

Are there any other costs? Is there anything I need to bring?

You should have access to your existing social media account(s) and remember to bring with you the log in details. If you don’t have existing account(s) you will need to bring a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience.

When I've finished, what course can I do next?

Social media for business, social media expert, social media content strategy or any of our social media courses.


Customer Reviews 3 item(s)

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Reviews below are by students who have attended this course, regardless of the course teacher. Please be aware you may not be booking onto a course with the same teacher.

This is a fascinating introduction. The tutor is very knowledgeable and entertaining. The course has given me the confidence I've been seeking.
Course Rating
Review by Carolyn / (Posted on 14/02/2020)
The course is informative and very detailed. The tutor is always happy to answer questions that benefited everyone
Course Rating
Review by Anonymous / (Posted on 27/01/2020)
It's a great course - great teacher Entertaining as well as informative. Felt comfortable to ask any questions I had.
Course Rating
Review by Natasha / (Posted on 09/12/2019)
Tutor Biographies
Amber Raney-Kincade

Amber moved to London from Texas in 2001 to complete her MBA in International Marketing. As an Account Director for a student marketing agency, she was an early adopter in using social media in campaigns with high success. After the recession in 2009, she started teaching adults how to use social media to promote their business, often working with career changers who were switching gears after being made redundant to start their own businesses. Her approach is dynamic and engaging, vowing to make the scary world of social media accessible to everyone from the tech-savvy to the technophobe!

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.

Book your place

Course Code: CIB01

Please choose a course date 

Thu, day, 26 Mar - 26 Mar '20

Duration: 1 session

Full fee: £99.00
Senior fee: £79.00
Concession: £60.00

Or call to enrol: 020 7831 7831

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Any questions?
or call 020 7492 2515

Please note: we offer a wide variety of financial support to make courses affordable. For more information visit our online Help Center. You can also visit the Information, Advice and Guidance drop-in service, open from 12 – 6.45, Monday to Friday.