Create and publish your own Wix website while learning essential digital marketing skills including SEO, social media, paid advertising, email marketing, analytics, and strategy development for business, career progression, or personal projects.
Learning modes and locations may be different depending on the course start date. Please check the location of your chosen course and read our guide to learning modes and locations to help you choose the right course for you.
Start Date:21 Feb 2027
End Date:14 Mar 2027
Sun (Daytime):10:30 - 16:45
Choose either online or in-person
Location: Hybrid (choose either online or in-person)
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
Kickstart your digital marketing journey with this practical and hands-on course. You will learn how to create and customise your own website using Wix and explore the core digital marketing channels used by businesses today to attract, engage and convert customers online.
Alongside website development, you will gain an introduction to search engine optimisation (SEO), content marketing, social media marketing, paid advertising, email marketing, analytics and digital marketing strategy. Through practical activities and real-world examples, you will develop the skills and confidence to plan and deliver effective digital marketing campaigns.
Whether you are looking to enhance your Continuing Professional Development (CPD), explore a career in marketing, support your own business, or promote a personal project, this course provides a strong foundation in modern digital marketing practice.
What will we cover?
Using Wix editing tools and features.
Creating and organising website pages.
Structuring website content effectively.
Adding and customising text, images, videos and graphics.
Using templates, themes and layouts to improve user experience and visual appeal.
Preparing, launching and publishing a website.
Introduction to digital marketing and the digital landscape.
SEO fundamentals and keyword research techniques.
Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising.
Content marketing principles and content planning.
Social media marketing for business.
Email marketing and marketing automation.
Google Analytics and data interpretation.
Conversion Rate Optimisation (CRO).
Developing an integrated digital marketing strategy.
What will I achieve? By the end of this course you should be able to...
Set up and customise a Wix website using templates, layouts and design tools.
Add and format website content including text, images, graphics and video.
Structure and publish a professional-looking website.
Conduct basic SEO keyword research to improve visibility in search engines.
Create and manage a simple Google Ads campaign.
Develop a content calendar to support marketing objectives.
Plan and create social media content for a business audience.
Set up and run an email marketing campaign.
Use Google Analytics to monitor and evaluate website performance.
Produce an outline digital marketing strategy incorporating website, SEO, content, social media, email marketing and paid advertising activities.
What level is the course and do I need any particular skills?
This course is suitable for beginners and those with limited experience of digital marketing. No previous marketing knowledge is required.
You should be confident using a computer, browsing the internet, and managing files online. Basic digital literacy skills, such as using web browsers and online applications, will help you get the most from the course.
The course is particularly suitable for university students, aspiring marketers, entrepreneurs, freelancers, and anyone wishing to develop practical digital marketing skills for professional or personal purposes.
How will I be taught, and will there be any work outside the class?
The course is delivered through practical, hands-on sessions combining tutor demonstrations, guided exercises, discussions and individual activities.
You will work on your own Wix website and complete a range of digital marketing tasks, including keyword research, content planning, social media posting, advertising setup and analytics review.
To reinforce learning, you may be asked to complete short independent tasks outside class, such as reviewing marketing examples, developing content ideas, or refining your website and marketing strategy.
Are there any other costs? Is there anything I need to bring?
There are no compulsory additional costs.
You will need:
A personal email address for creating online accounts.
Access to free accounts for platforms such as Wix, Google Analytics and Google Ads (where applicable).
A notebook and pen if you wish to take notes.
The tutor will advise if any additional resources are required during the course.
When I've finished, what course can I do next?
City Lit offers a variety of progression courses in this subject area. Please click here to view our Digital marketing courses or click here to view Social media courses.
Disclaimer: Use of Third-Party Software This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.
Yana Lapitskaya is a highly experienced business and marketing professional, bringing her expertise to CityLit with enthusiasm and warmth. As the Founder of Yay!Starter Marketing, an award-winning agency, and a Co-Founder of a tech startup YAi, Yana has a wealth of entrepreneurial and marketing experience. Earlier in her career, Yana has worked with industry giants like Procter & Gamble and Coca-Cola, managing marketing campaigns for events like the Olympic Games and the FIFA World Cup. She is an experienced speaker, presenting at international events and mentoring at four startup accelerators in Europe and the USA. Additionally, she collaborated with an elearning company OpenClassrooms to create their Digital Marketing Apprenticeship courses for British and American students. With a deep passion for helping adults learn and grow, Yana's courses are engaging and informative. Join Yana in her business and marketing courses at CityLit to gain practical knowledge and enhance your career prospects.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
product
https://www.citylit.ac.uk/introduction-to-digital-media-and-marketing3031384Introduction to Digital Media and Marketinghttps://www.citylit.ac.uk/media/catalog/category/search-engine-optimisation-_seo_-cse06-1024.jpg549549GBPInStock/Courses/Courses/Business, marketing & technology/Courses/Business, marketing & technology/Business & marketing/Courses/Business, marketing & technology/Business & marketing/Digital marketing/Courses/New courses228512111229140617431228512111229<p>Create and publish your own Wix website while learning essential digital marketing skills including SEO, social media, paid advertising, email marketing, analytics, and strategy development for business, career progression, or personal projects.</p>003044287Introduction to Digital Media and Marketing549549https://www.citylit.ac.uk/media/catalog/category/search-engine-optimisation-_seo_-cse06-1024.jpgInStockDaytimeSunHybrid (choose either online or in-person)Available courses1 to 4 weeksWeekend2027-02-21T00:00:00+00:00BeginnersFeb 2027Business, marketing & technologyCSWM14549549Introduction to Digital Media and Marketing439357549Yana Lapitskayaintroduction-to-digital-media-and-marketing/cswm14-2627<p>Create and publish your own Wix website while learning essential digital marketing skills including SEO, social media, paid advertising, email marketing, analytics, and strategy development for business, career progression, or personal projects.</p>0000-Available|2027-02-21 00:00:00<p>Kickstart your digital marketing journey with this practical and hands-on course. You will learn how to create and customise your own website using Wix and explore the core digital marketing channels used by businesses today to attract, engage and convert customers online.</p><p>Alongside website development, you will gain an introduction to search engine optimisation (SEO), content marketing, social media marketing, paid advertising, email marketing, analytics and digital marketing strategy. Through practical activities and real-world examples, you will develop the skills and confidence to plan and deliver effective digital marketing campaigns.</p><p>Whether you are looking to enhance your Continuing Professional Development (CPD), explore a career in marketing, support your own business, or promote a personal project, this course provides a strong foundation in modern digital marketing practice.<br> </p><p>Create and publish your own Wix website while learning essential digital marketing skills including SEO, social media, paid advertising, email marketing, analytics, and strategy development for business, career progression, or personal projects.</p><ul><li>Using Wix editing tools and features.</li><li>Creating and organising website pages.</li><li>Structuring website content effectively.</li><li>Adding and customising text, images, videos and graphics.</li><li>Using templates, themes and layouts to improve user experience and visual appeal.</li><li>Preparing, launching and publishing a website.</li><li>Introduction to digital marketing and the digital landscape.</li><li>SEO fundamentals and keyword research techniques.</li><li>Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising.</li><li>Content marketing principles and content planning.</li><li>Social media marketing for business.</li><li>Email marketing and marketing automation.</li><li>Google Analytics and data interpretation.</li><li>Conversion Rate Optimisation (CRO).</li><li>Developing an integrated digital marketing strategy.</li></ul><ul><li>Set up and customise a Wix website using templates, layouts and design tools.</li><li>Add and format website content including text, images, graphics and video.</li><li>Structure and publish a professional-looking website.</li><li>Conduct basic SEO keyword research to improve visibility in search engines.</li><li>Create and manage a simple Google Ads campaign.</li><li>Develop a content calendar to support marketing objectives.</li><li>Plan and create social media content for a business audience.</li><li>Set up and run an email marketing campaign.</li><li>Use Google Analytics to monitor and evaluate website performance.</li><li>Produce an outline digital marketing strategy incorporating website, SEO, content, social media, email marketing and paid advertising activities.</li></ul><p>This course is suitable for beginners and those with limited experience of digital marketing. No previous marketing knowledge is required.</p><p>You should be confident using a computer, browsing the internet, and managing files online. Basic digital literacy skills, such as using web browsers and online applications, will help you get the most from the course.</p><p>The course is particularly suitable for university students, aspiring marketers, entrepreneurs, freelancers, and anyone wishing to develop practical digital marketing skills for professional or personal purposes.<br> </p><p>The course is delivered through practical, hands-on sessions combining tutor demonstrations, guided exercises, discussions and individual activities.</p><p>You will work on your own Wix website and complete a range of digital marketing tasks, including keyword research, content planning, social media posting, advertising setup and analytics review.</p><p>To reinforce learning, you may be asked to complete short independent tasks outside class, such as reviewing marketing examples, developing content ideas, or refining your website and marketing strategy.</p><p>There are no compulsory additional costs.</p><p>You will need:</p><ul><li>A personal email address for creating online accounts.</li><li>Access to free accounts for platforms such as Wix, Google Analytics and Google Ads (where applicable).</li><li>A notebook and pen if you wish to take notes.</li></ul><p>The tutor will advise if any additional resources are required during the course.</p><p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/C2627_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer"> here</a> to view our Digital marketing courses or click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/C2627_Social_Media_Courses1.pdf" target="_blank" rel="noopener noreferrer">here</a> to view Social media courses.</p><p><strong>Disclaimer: Use of Third-Party Software</strong><br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingDigital marketingvirtual439549357CSWM14NONESun21/02/27 - 14/03/2710:30 - 16:4510:3016:454 sessions (over 4 weeks)41 to 4 weeksWeekendHybridHybrid (choose either online or in-person)Yana LapitskayaBeginnersAvailable courses2027-02-21T00:00:00+00:00DaytimeFeb 2027Business, marketing & technology549549Introduction to Digital Media and Marketingintroduction-to-digital-media-and-marketing/cswm14-2627<p>Create and publish your own Wix website while learning essential digital marketing skills including SEO, social media, paid advertising, email marketing, analytics, and strategy development for business, career progression, or personal projects.</p>0000-Available|2027-02-21 00:00:00<p>Kickstart your digital marketing journey with this practical and hands-on course. You will learn how to create and customise your own website using Wix and explore the core digital marketing channels used by businesses today to attract, engage and convert customers online.</p><p>Alongside website development, you will gain an introduction to search engine optimisation (SEO), content marketing, social media marketing, paid advertising, email marketing, analytics and digital marketing strategy. Through practical activities and real-world examples, you will develop the skills and confidence to plan and deliver effective digital marketing campaigns.</p><p>Whether you are looking to enhance your Continuing Professional Development (CPD), explore a career in marketing, support your own business, or promote a personal project, this course provides a strong foundation in modern digital marketing practice.<br> </p><p>Create and publish your own Wix website while learning essential digital marketing skills including SEO, social media, paid advertising, email marketing, analytics, and strategy development for business, career progression, or personal projects.</p><ul><li>Using Wix editing tools and features.</li><li>Creating and organising website pages.</li><li>Structuring website content effectively.</li><li>Adding and customising text, images, videos and graphics.</li><li>Using templates, themes and layouts to improve user experience and visual appeal.</li><li>Preparing, launching and publishing a website.</li><li>Introduction to digital marketing and the digital landscape.</li><li>SEO fundamentals and keyword research techniques.</li><li>Search Engine Marketing (SEM) and Pay-Per-Click (PPC) advertising.</li><li>Content marketing principles and content planning.</li><li>Social media marketing for business.</li><li>Email marketing and marketing automation.</li><li>Google Analytics and data interpretation.</li><li>Conversion Rate Optimisation (CRO).</li><li>Developing an integrated digital marketing strategy.</li></ul><ul><li>Set up and customise a Wix website using templates, layouts and design tools.</li><li>Add and format website content including text, images, graphics and video.</li><li>Structure and publish a professional-looking website.</li><li>Conduct basic SEO keyword research to improve visibility in search engines.</li><li>Create and manage a simple Google Ads campaign.</li><li>Develop a content calendar to support marketing objectives.</li><li>Plan and create social media content for a business audience.</li><li>Set up and run an email marketing campaign.</li><li>Use Google Analytics to monitor and evaluate website performance.</li><li>Produce an outline digital marketing strategy incorporating website, SEO, content, social media, email marketing and paid advertising activities.</li></ul><p>This course is suitable for beginners and those with limited experience of digital marketing. No previous marketing knowledge is required.</p><p>You should be confident using a computer, browsing the internet, and managing files online. Basic digital literacy skills, such as using web browsers and online applications, will help you get the most from the course.</p><p>The course is particularly suitable for university students, aspiring marketers, entrepreneurs, freelancers, and anyone wishing to develop practical digital marketing skills for professional or personal purposes.<br> </p><p>The course is delivered through practical, hands-on sessions combining tutor demonstrations, guided exercises, discussions and individual activities.</p><p>You will work on your own Wix website and complete a range of digital marketing tasks, including keyword research, content planning, social media posting, advertising setup and analytics review.</p><p>To reinforce learning, you may be asked to complete short independent tasks outside class, such as reviewing marketing examples, developing content ideas, or refining your website and marketing strategy.</p><p>There are no compulsory additional costs.</p><p>You will need:</p><ul><li>A personal email address for creating online accounts.</li><li>Access to free accounts for platforms such as Wix, Google Analytics and Google Ads (where applicable).</li><li>A notebook and pen if you wish to take notes.</li></ul><p>The tutor will advise if any additional resources are required during the course.</p><p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/C2627_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer"> here</a> to view our Digital marketing courses or click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/C2627_Social_Media_Courses1.pdf" target="_blank" rel="noopener noreferrer">here</a> to view Social media courses.</p><p><strong>Disclaimer: Use of Third-Party Software</strong><br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingDigital marketingconfigurable
