Introduction to social media data analytics
Time: 10:30 - 16:30
Location: Keeley Street
- Course Code: CSMD05
- Dates: 20/07/24 - 27/07/24
- Time: 10:30 - 16:30
- Taught: Sat, Daytime
- Duration: 2 sessions (over 2 weeks)
- Location: Keeley Street
- Tutor: Manideepa Paul
Course Code: CSMD05
Duration: 2 sessions (over 2 weeks)
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
What is the course about?
For small and big businesses, being able to read and analyse performance data coming from social media platforms is key to the strategy.
This course aims at providing the right tool to understand this data, set what success looks like as well as being able to present this data back to stakeholders and establish how it could support the direction of the business.
What will we cover?
• Key performance indicators and how to set them
• Recognise the different types of analytics backend across the main platforms (Facebook, Youtube, X, LinkedIn, Instagram)
• Tools for greater analytics
• Collecting and compiling data on Excel
• Using data to improve strategy
• Presenting Data.
What will I achieve?
By the end of this course you should be able to...
• Use the key performance indicator on social media across the main social media platform
• Establish what KPIs are relevant for their brands and projects
• Efficiently interpret and present the data.
What level is the course and do I need any particular skills?
You should have general computing and internet skills, as well as a basic understanding of social media platforms. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
The course consists of practical activities, discussions and demonstrations. One to one guidance and support will be given throughout.Computers are provided in the classroom for each student.
Are there any other costs? Is there anything I need to bring?
You should have access to your existing social media account(s). If you don’t have existing account(s) you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands- on experience.
When I've finished, what course can I do next?
Please click here to view all our Digital marketing and Social media courses or click here to view allour web development courses.
Disclaimer: Use of Third-Party Software
This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.
Manideepa has over 12 years of experience in social media strategy, planning and analytics. She has worked with leading brands and marketing agencies. Manideepa is passionate about social media and enjoys the qualitative aspect of social data and how it can bring a brand closer to real-time consumer insights. She has a master's degree in Strategic Marketing from Cranfield University. She has been teaching social media courses at CityLit for the past 3 years. Her approach is interactive teaching by encouraging learners to actively participate in the class.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
