Looking in depth at marketing and promoting your book online and offline, you will develop the foundations of a marketing strategy and plan to promote your book.
Learning modes and locations may be different depending on the course start date. Please check the location of your chosen course and read our guide to learning modes and locations to help you choose the right course for you.
Start Date:19 Apr 2026
End Date:19 Apr 2026
Sun (Daytime):10:00 - 17:00
Choose either online or in-person
Location: Hybrid (choose either online or in-person)
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
In this fast paced course you will explore and use marketing tools to develop a book marketing plan, reach readers and customers and measure results. We will also look at online and offline communication and marketing strategies used to promote or launch your book.
What will we cover?
• Developing author and book profiles • Researching your market and positioning your book • Reaching your target market (readers) • Promoting your author profile and book's online presence • Choosing marketing platforms and channels • Developing a marketing plan • Crowdfunding a book • Using paid for and free marketing options • Getting reviews • Marketing on Facebook and Twitter • Advertising online/offline • Other marketing channels • Measuring results.
What will I achieve? By the end of this course you should be able to...
• Identify marketing tools to position and promote your book • Draft a marketing communications plan and content to launch or promote your book • Find relevant offline and online marketing channels • Have ideas on how to market your book effectively on a limited budget • Identify marketing tools used to measure results.
What level is the course and do I need any particular skills?
This course is for beginners but you should have experience of using Word/Excel documents and good internet skills. You should also be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor.
How will I be taught, and will there be any work outside the class?
You will be taught online, using a range of techniques including short lectures, demonstrations, group and individual work. You will complete practical exercises on computer and Google Classroom. You will be given homework each week. Learning materials will be posted on Google Classroom, City Lit will contact you with joining instructions for you to complete before the course starts.
Are there any other costs? Is there anything I need to bring?
There are no other costs.
When I've finished, what course can I do next?
City Lit offers a variety of progression courses in this subject area. Please click here to view our web development courses or click here to view our Digital Marketing and Social media courses.
Disclaimer: Use of Third-Party Software This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.
Christine Robertson is a Creative Producer with over 30 years’ experience in the Creative Industries, working in the Music, Film, Publishing and Technology Sectors. An early adopter of all things digital, she is passionate about the transformative power of technology in both commerce and business and in innovating and enabling Creative production and communication. Alongside her own businesses, Christine is an experienced Lecturer/Teacher and enjoys both the vibrancy of City Lit and meeting and working with its diverse and engaged students.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
product
https://www.citylit.ac.uk/marketing-your-book-online2489479Marketing your book onlinehttps://www.citylit.ac.uk/media/catalog/product/https://www.citylit.ac.uk/static/version1768481914/frontend/WilliamsCommerce/citylit/en_GB/Magento_Catalog/images/product/placeholder/image.jpg139139GBPInStock/Courses/Courses/Business, marketing & technology/Courses/Business, marketing & technology/Business & marketing/Courses/Business, marketing & technology/Business & marketing/Digital marketing22851211122914061228512111229Looking in depth at marketing and promoting your book online and offline, you will develop the foundations of a marketing strategy and plan to promote your book.002950598Marketing your book online139139https://www.citylit.ac.uk/media/catalog/product/no_selectionInStockDaytimeSunHybrid (choose either online or in-person)Available coursesOne-off onlyWeekend2026-04-19T00:00:00+00:00Some experienceApr 2026Business, marketing & technologyCEK06139139Marketing your book online11190139Christine Robertsonmarketing-your-book-online/cek06-2526Looking in depth at marketing and promoting your book online and offline, you will develop the foundations of a marketing strategy and plan to promote your book.0000-Available|2026-04-19 00:00:00In this fast paced course you will explore and use marketing tools to develop a book marketing plan, reach readers and customers and measure results. We will also look at online and offline communication and marketing strategies used to promote or launch your book.Looking in depth at marketing and promoting your book online and offline, you will develop the foundations of a marketing strategy and plan to promote your book.• Developing author and book profiles<br/>• Researching your market and positioning your book<br/>• Reaching your target market (readers)<br/>• Promoting your author profile and book's online presence<br/>• Choosing marketing platforms and channels<br/>• Developing a marketing plan<br/>• Crowdfunding a book <br/>• Using paid for and free marketing options<br/>• Getting reviews<br/>• Marketing on Facebook and Twitter<br/>• Advertising online/offline<br/>• Other marketing channels<br/>• Measuring results.• Identify marketing tools to position and promote your book<br/>• Draft a marketing communications plan and content to launch or promote your book<br/>• Find relevant offline and online marketing channels <br/>• Have ideas on how to market your book effectively on a limited budget<br/>• Identify marketing tools used to measure results.This course is for beginners but you should have experience of using Word/Excel documents and good internet skills. You should also be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor.You will be taught online, using a range of techniques including short lectures, demonstrations, group and individual work. You will complete practical exercises on computer and Google Classroom. You will be given homework each week.<br/>Learning materials will be posted on Google Classroom, City Lit will contact you with joining instructions for you to complete before the course starts.There are no other costs.<p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/Web_Web_Development_Courses.pdf"> here </a> to view our web development courses or click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/Web_Digital_Marketing_and_Publishing_Courses.pdf"> here </a> to view our Digital Marketing and Social media courses.</p><p><br/>Disclaimer: Use of Third-Party Software<br/>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.<br/> </p>Business & marketingDigital marketingvirtual11113990CEK06NONESun19/04/2610:00 - 17:0010:0017:001 session1One-off onlyDaytimeWeekendHybridHybrid (choose either online or in-person)Christine RobertsonSome experienceAvailable courses2026-04-19T00:00:00+00:00Apr 2026Business, marketing & technology139139Marketing your book onlinemarketing-your-book-online/cek06-2526Looking in depth at marketing and promoting your book online and offline, you will develop the foundations of a marketing strategy and plan to promote your book.0000-Available|2026-04-19 00:00:00In this fast paced course you will explore and use marketing tools to develop a book marketing plan, reach readers and customers and measure results. We will also look at online and offline communication and marketing strategies used to promote or launch your book.Looking in depth at marketing and promoting your book online and offline, you will develop the foundations of a marketing strategy and plan to promote your book.• Developing author and book profiles<br/>• Researching your market and positioning your book<br/>• Reaching your target market (readers)<br/>• Promoting your author profile and book's online presence<br/>• Choosing marketing platforms and channels<br/>• Developing a marketing plan<br/>• Crowdfunding a book <br/>• Using paid for and free marketing options<br/>• Getting reviews<br/>• Marketing on Facebook and Twitter<br/>• Advertising online/offline<br/>• Other marketing channels<br/>• Measuring results.• Identify marketing tools to position and promote your book<br/>• Draft a marketing communications plan and content to launch or promote your book<br/>• Find relevant offline and online marketing channels <br/>• Have ideas on how to market your book effectively on a limited budget<br/>• Identify marketing tools used to measure results.This course is for beginners but you should have experience of using Word/Excel documents and good internet skills. You should also be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor.You will be taught online, using a range of techniques including short lectures, demonstrations, group and individual work. You will complete practical exercises on computer and Google Classroom. You will be given homework each week.<br/>Learning materials will be posted on Google Classroom, City Lit will contact you with joining instructions for you to complete before the course starts.There are no other costs.<p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/Web_Web_Development_Courses.pdf"> here </a> to view our web development courses or click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/Web_Digital_Marketing_and_Publishing_Courses.pdf"> here </a> to view our Digital Marketing and Social media courses.</p><p><br/>Disclaimer: Use of Third-Party Software<br/>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.<br/> </p>Business & marketingDigital marketingconfigurable
