Online marketing: a detailed introduction

Course Dates: 07/06/24 - 05/07/24
Time: 10:00 - 13:00
Location: Hybrid (choose either online or in-person)
Tutors: 
A popular three-day course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.
This course will be delivered online or in person. See the ‘What is the course about?’ section in course details for more information.
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Full fee £229.00 Senior fee £183.00 Concession £149.00
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Online marketing: a detailed introduction
  • Course Code: CSWM03
  • Dates: 07/06/24 - 05/07/24
  • Time: 10:00 - 13:00
  • Taught: Fri, Daytime
  • Duration: 5 sessions (over 5 weeks)
  • Location: Hybrid (choose either online or in-person)
  • Tutor: Julian Holden

Course Code: CSWM03

Choose a start date  

Fri, day, 07 Jun - 05 Jul '24

Duration: 5 sessions (over 5 weeks)

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.

What is the course about?

This course looks at techniques you can use to market a business on the internet. If you are looking for a short course on this subject the course Online Marketing: a brief introduction provides a short overview of the more important topics in this field.

You can choose to attend this course either live online or in person.
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

What is Internet marketing
Internet Marketing and traditional marketing
Outbound and inbound marketing
Building an effective website: Structure and content
Search engines and Search Engine Optimization (SEO).
How advertising on the internet works
Using Google AdWords
Social media marketing (blogs, forums and the social networks)
Monitoring and managing online marketing.

What will I achieve?
By the end of this course you should be able to...

Identify a range of internet marketing techniques and choose suitable ones for a business
Identify website problems
Make effective use of Search Engines to send visitors to a website
Demonstrate an awareness of online advertising techniques.
Understand Google AdWords and other online marketing schemes
Appreciate how businesses can use social media channels for marketing.

What level is the course and do I need any particular skills?

You should be computer literate and be interested in how a business can use online marketing. This course is suitable both for those who have little or no previous experience of these topics and those with some experience who wish to improve their knowledge of this area.

How will I be taught, and will there be any work outside the class?

Each student will have their own computer.
Presentations will be made using computers, whiteboard, overhead screen and printed notes.
Practical exercises, with demonstrations where appropriate, will help you grasp the concepts.

Are there any other costs? Is there anything I need to bring?

No.

When I've finished, what course can I do next?

Specialised digital marketing courses including: Google Analytics: introduction, introduction to Affiliate Marketing Google AdWords: introduction,City Lit Pro: start a career in digital marketing.

Julian Holden

Julian worked as a technical manager for two large organisations before taking a career break to study for an MA and to qualify as a teacher. He now divides his business hours between working as a freelance marketing consultant and business coach for small to medium-sized businesses, and teaching for City Lit, two other colleges, and for a number of charities that help people gain the skills to start their own business. His key interests include web design and marketing, content strategy, search engine marketing and the use of social media. He is a huge fan of WordPress and also teaches a range of IT courses in Java, Python, PHP and App development.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.