Online marketing: a detailed introduction

Course Dates: 12/06/20 - 26/06/20
Time: 10:30 - 16:30
Location: KS - Keeley Street
Julian Holden

A popular three-day course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.


What is the course about?

This course looks at techniques you can use to market a business on the internet. If you are looking for a short course on this subject the course Online Marketing: a brief introduction provides a short overview of the more important topics in this field.

What will we cover?

What is Internet marketing
Internet Marketing and traditional marketing
Outbound and inbound marketing
Building an effective website: Structure and content
Search engines and Search Engine Optimization (SEO).
How advertising on the internet works
Using Google AdWords
Social media marketing (blogs, forums and the social networks)
Monitoring and managing online marketing.

What will I achieve?
By the end of this course you should be able to...

Identify a range of internet marketing techniques and choose suitable ones for a business
Identify website problems
Make effective use of Search Engines to send visitors to a website
Demonstrate an awareness of online advertising techniques.
Recognise Google AdWords and other online marketing schemes
Appreciate how businesses can use social media channels for marketing.

What level is the course and do I need any particular skills?

You should be computer literate and be interested in how a business can use online marketing. This course is suitable both for those who have little or no previous experience of these topics and those with some experience who wish to improve their knowledge of this area.

How will I be taught, and will there be any work outside the class?

Each student will have their own computer.
Presentations will be made using computers, whiteboard, overhead screen and printed notes.
Practical exercises, with demonstrations where appropriate, will help you grasp the concepts.

Are there any other costs? Is there anything I need to bring?


When I've finished, what course can I do next?

Specialised digital marketing courses including: Google Analytics: introduction, introduction to Affiliate Marketing Google AdWords: introduction,City Lit Pro: start a career in digital marketing.


Customer Reviews 6 item(s)

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Reviews below are by students who have attended this course, regardless of the course teacher. Please be aware you may not be booking onto a course with the same teacher.

The instructor is a good communicator. He is knowledgable and has useful career experience.
The handouts are good. Very good course
Course Rating
Review by Anonymous / (Posted on 23/02/2020)
If you are starting out in marketing, this is a very good introduction. However, perhaps given that I'm quite young and grew up in a social media world, parts of the course were very obvious to me.
Course Rating
Review by Anonymous / (Posted on 21/10/2019)
Go for it, this course delivers what it promises and is a great building block for digital marketing
Course Rating
Review by Fergus Collins / (Posted on 15/03/2019)
Highly professional course
Course Rating
Review by Tonia / (Posted on 18/02/2019)
This course exceeded my expectations in content and delivery. It was insightful, good fun and all questions were welcomed. I was able to ask and get answers to specific questions for my businesses, which was a real bonus. The way I look at website content, SEO and digital marketing has changed as a result of this course, I now have a much more practical view and approach (much of the 'mystery' is gone!) and I am busy making updates and improvements to websites and adverts as a result.
Course Rating
Review by Jan Hewitt / (Posted on 20/12/2018)
I would highly recommend this course; I learnt a lot about digital marketing and it gave me the confidence to go forward and grow my business. Good value, too!
Course Rating
Review by Stephen DW / (Posted on 23/10/2018)
Tutor Biographies
We’re sorry. We don’t have a bio ready for the tutor of this class at the moment, but we’re working on it! Watch this space.

Book your place

Course Code: CSWM03

Please choose a course date 

Fri, day, 12 Jun - 26 Jun '20

Duration: 3 sessions (over 3 weeks)

Full fee: £229.00
Senior fee: £183.00
Concession: £140.00

Or call to enrol: 020 7831 7831

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Any questions?
or call 020 7492 2515

Please note: we offer a wide variety of financial support to make courses affordable. For more information visit our online Help Center. You can also visit the Information, Advice and Guidance drop-in service, open from 12 – 6.45, Monday to Friday.