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Online marketing: a detailed introduction

Course Dates: 25/01/21 - 22/02/21
Time: 18:00 - 21:00
Location: Online

A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.

This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.


What is the course about?

This course looks at techniques you can use to market a business on the internet. If you are looking for a shorter course on this, subject the course Online Marketing: a short introduction provides a short overview of the more important topics in this field.

This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
- Earphones/headphones/speakers.
We will contact you with joining instructions before your course starts.

What will we cover?

• What is Internet marketing
• Internet Marketing and traditional marketing
• Outbound and inbound marketing
• Building an effective website: Structure and content
• Search engines and Search Engine Optimization (SEO)
• How advertising on the internet works
• Using Google AdWords
• Social media marketing (blogs, forums and the social networks)
• Monitoring and managing online marketing.

What will I achieve?
By the end of this course you should be able to...

• Identify a range of internet marketing techniques and choose suitable ones for a business
• Identify website problems
• Make effective use of search engines to send visitors to a website
• Demonstrate an awareness of online advertising techniques
• Recognise Google AdWords and other online marketing schemes
• Appreciate how businesses can use social media channels for marketing.

What level is the course and do I need any particular skills?

You should be computer literate and be interested in how a business can use online marketing. This course is suitable both for those who have little or no previous experience of these topics and those with some experience who wish to improve their knowledge of this area.

How will I be taught, and will there be any work outside the class?

Practical exercises, with demonstrations where appropriate, will help you grasp the concepts.

Are there any other costs? Is there anything I need to bring?

There are no other costs.

When I've finished, what course can I do next?

Specialised digital marketing courses including: Google Analytics: introduction, Search engine optimisation (SEO), City Lit Pro: search engine marketing, City Lit Pro: implementing a content strategy, Google AdWords: introduction, City Lit Pro: Introduction to Mobile Marketing Strategy, City Lit Pro: introduction to conversion rate Optimisation, City Lit Pro: Introduction to marketing metrics and ROI and City Lit Pro: start a career in digital marketing.


Customer Reviews 7 item(s)

Write a review

Reviews below are by students who have attended this course, regardless of the course teacher. Please be aware you may not be booking onto a course with the same teacher.

This course exceeded my expectations and gave me an understanding of a subject that I had assumed would be beyond my comprehension.
Course Rating
Review by ... / (Posted on 08/06/2020)
The instructor is a good communicator. He is knowledgable and has useful career experience.
The handouts are good. Very good course
Course Rating
Review by Anonymous / (Posted on 23/02/2020)
If you are starting out in marketing, this is a very good introduction. However, perhaps given that I'm quite young and grew up in a social media world, parts of the course were very obvious to me.
Course Rating
Review by Anonymous / (Posted on 21/10/2019)
Go for it, this course delivers what it promises and is a great building block for digital marketing
Course Rating
Review by Fergus Collins / (Posted on 15/03/2019)
Highly professional course
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Review by Tonia / (Posted on 18/02/2019)
This course exceeded my expectations in content and delivery. It was insightful, good fun and all questions were welcomed. I was able to ask and get answers to specific questions for my businesses, which was a real bonus. The way I look at website content, SEO and digital marketing has changed as a result of this course, I now have a much more practical view and approach (much of the 'mystery' is gone!) and I am busy making updates and improvements to websites and adverts as a result.
Course Rating
Review by Jan Hewitt / (Posted on 20/12/2018)
I would highly recommend this course; I learnt a lot about digital marketing and it gave me the confidence to go forward and grow my business. Good value, too!
Course Rating
Review by Stephen DW / (Posted on 23/10/2018)
Tutor Biographies
Julian Holden

Julian worked as a technical manager for two large organisations before taking a career break to study for an MA and to qualify as a teacher. He now divides his business hours between working as a freelance marketing consultant and business coach for small to medium-sized businesses, and teaching for City Lit, two other colleges, and for a number of charities that help people gain the skills to start their own business. His key interests include web design and marketing, content strategy, search engine marketing and the use of social media. He is a huge fan of WordPress and also teaches a range of IT courses in Java, Python, PHP and App development.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.

Book your place

Course Code: CSWM06

Please choose a course date 

Mon, eve, 25 Jan - 22 Feb '21

Duration: 5 sessions (over 5 weeks)

Full fee: £229.00
Senior fee: £183.00
Concession: £115.00

Or call to enrol: 020 7831 7831

Any questions? computing@citylit.ac.uk
or call 020 7492 2515

Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Center for more information on a range of topics including fees, online learning and FAQs.