A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.
Learning modes and locations may be different depending on the course start date. Please check the location of your chosen course and read our guide to learning modes and locations to help you choose the right course for you.
Start Date:01 Aug 2026
End Date:01 Aug 2026
Sat (Daytime):10:00 - 17:00
Choose either online or in-person
Location: Hybrid (choose either online or in-person)
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
This course looks at techniques you can use to market a business on the internet. If you are looking for more in-depth course on this subject the course Online Marketing: a detailed introduction covers all this material and more at a deeper level.
What will we cover?
.
What will I achieve? By the end of this course you should be able to...
• Identify a range of internet marketing techniques and choose suitable ones for a business • Get started with SEO • Demonstrate an awareness of online advertising techniques • Appreciate how businesses can use blogging and social media sites for marketing.
What level is the course and do I need any particular skills?
You should be computer literate and be interested in how a business can use online marketing. This is an introductory course and suitable for those who have little or no previous experience of the subject.
How will I be taught, and will there be any work outside the class?
Presentations will be made , practical exercises, with demonstrations where appropriate, will help you grasp the concepts.
Are there any other costs? Is there anything I need to bring?
There are no other costs.You may choose to bring your own laptop if you prefer.
When I've finished, what course can I do next?
City Lit offers a variety of progression courses in this subject area. Please click here to view all our Digital marketing click here to view our Social media courses. Disclaimer: Use of Third-Party Software This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.
We’re sorry. We don’t have a bio ready for the tutor of this class at the moment, but we’re working on it! Watch this space.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
product
https://www.citylit.ac.uk/online-marketing-a-short-introduction2488672Online marketing: a short introductionhttps://www.citylit.ac.uk/media/catalog/category/search-engine-optimisation-_seo_-cse06-1024.jpg139139GBPInStock/Courses/Courses/Business, marketing & technology/Courses/Business, marketing & technology/Business & marketing/Courses/Business, marketing & technology/Business & marketing/Digital marketing22851211122914061228512111229A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.002950607Online marketing: a short introduction139139https://www.citylit.ac.uk/media/catalog/category/search-engine-optimisation-_seo_-cse06-1024.jpgInStockDaytimeSatHybrid (choose either online or in-person)Available coursesOne-off onlyWeekend2026-08-01T00:00:00+00:00Beginners, Some experienceAug 2026Business, marketing & technologyCSWM11139139Online marketing: a short introduction11190139Julian Holdenonline-marketing-a-short-introduction/cswm11-2526A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.0000-Available|2026-08-01 00:00:00This course looks at techniques you can use to market a business on the internet. If you are looking for more in-depth course on this subject the course Online Marketing: a detailed introduction covers all this material and more at a deeper level.A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics..• Identify a range of internet marketing techniques and choose suitable ones for a business<br>• Get started with SEO<br>• Demonstrate an awareness of online advertising techniques<br>• Appreciate how businesses can use blogging and social media sites for marketing.You should be computer literate and be interested in how a business can use online marketing. This is an introductory course and suitable for those who have little or no previous experience of the subject.Presentations will be made , practical exercises, with demonstrations where appropriate, will help you grasp the concepts.<p>There are no other costs.You may choose to bring your own laptop if you prefer.</p><p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/Web_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer"> here </a>to view all our Digital marketing click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/New_Social_Media_Courses.pdf" target="_blank" rel="noopener noreferrer">here </a>to view our Social media courses.<br>Disclaimer: Use of Third-Party Software<br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingDigital marketingvirtual11113990CSWM11NONESat01/08/2610:00 - 17:0010:0017:001 session1One-off onlyDaytimeWeekendHybridHybrid (choose either online or in-person)Julian HoldenBeginners, Some experienceAvailable courses2026-08-01T00:00:00+00:00Aug 2026Business, marketing & technology139139Online marketing: a short introductiononline-marketing-a-short-introduction/cswm11-2526A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.0000-Available|2026-08-01 00:00:00This course looks at techniques you can use to market a business on the internet. If you are looking for more in-depth course on this subject the course Online Marketing: a detailed introduction covers all this material and more at a deeper level.A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics..• Identify a range of internet marketing techniques and choose suitable ones for a business<br>• Get started with SEO<br>• Demonstrate an awareness of online advertising techniques<br>• Appreciate how businesses can use blogging and social media sites for marketing.You should be computer literate and be interested in how a business can use online marketing. This is an introductory course and suitable for those who have little or no previous experience of the subject.Presentations will be made , practical exercises, with demonstrations where appropriate, will help you grasp the concepts.<p>There are no other costs.You may choose to bring your own laptop if you prefer.</p><p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/Web_Digital_Marketing_and_Publishing_Courses.pdf" target="_blank" rel="noopener noreferrer"> here </a>to view all our Digital marketing click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/New_Social_Media_Courses.pdf" target="_blank" rel="noopener noreferrer">here </a>to view our Social media courses.<br>Disclaimer: Use of Third-Party Software<br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingDigital marketingconfigurable
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