Online marketing: a short introduction

Course Dates: 01/04/20
Time: 10:00 - 17:00
Location: KS - Keeley Street

A popular one-day course that provides an overview of some common techniques used to market businesses on the internet. Examine Search Engine Optimisation (SEO), web advertising and social media marketing among other topics.

Description

What is the course about?

This course looks at techniques you can use to market a business on the internet. If you are looking for more in-depth course on this subject the course Online Marketing: a detailed introduction covers all this material and more at a deeper level.

What will we cover?

An overview of:
Traditional marketing and the internet
Outbound and inbound marketing
Search engines and Search Engine Optimization (SEO)
How advertising on the internet works
Social media marketing.

What will I achieve?
By the end of this course you should be able to...

Identify a range of internet marketing techniques and choose suitable ones for a business
Get started with SEO
Demonstrate an awareness of online advertising techniques
Appreciate how businesses can use blogging and social media sites for marketing.

What level is the course and do I need any particular skills?

You should be computer literate and be interested in how a business can use online marketing. This is an introductory course and suitable for those who have little or no previous experience of the subject.

How will I be taught, and will there be any work outside the class?

Each student will have their own computer.
Presentations will be made using computers, whiteboard, overhead screen and printed notes.
Practical exercises, with demonstrations where appropriate, will help you grasp the concepts.

Are there any other costs? Is there anything I need to bring?

No.

When I've finished, what course can I do next?

Other digital marketing course including:
Online marketing: a detailed introduction, Google Analytics: introduction, Google AdWords: introduction, Introduction to Affiliate Marketing, City Lit Pro: start a career in digital marketing.

Reviews

Customer Reviews 2 item(s)

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Reviews below are by students who have attended this course, regardless of the course teacher. Please be aware you may not be booking onto a course with the same teacher.

It is an excellent course not to be missed.
Course Rating
Review by Carmel / (Posted on 11/11/2019)
It is a great one day course which gives you an overview of online marketing.
Course Rating
Review by Anonymous / (Posted on 10/02/2019)
Tutor Biographies
Salvatore Maiorano

Sal has been working in digital marketing since its early days in 2000. He has an extensive background in digital marketing, managing complex projects from start-up to creation to international digital strategies for multinational companies. Sal is passionate about improving company ROI using digital channels. In 2014, he was part of the leadership team that executed a £55M exit strategy, the UK’s biggest digital sale that year. He has a track record of double-digit growth across diverse sectors including B2B, B2C, finance, retail, travel, and consulting. Salvatore received an MBA with distinction from the University of Plymouth, and he won multiple digital marketing awards for various marketing campaigns he has conducted. He has spoken at numerous marketing conferences across Europe where he presents on web measurement, digital marketing, content optimization, and how these can all interlink to create a successful online business strategy. Sal has previously taught for the CIM as well as lecturing at University of Plymouth and Cambridge University. He currently also teaches at University of Eastern Piedmont.

Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.

Book your place

Course Code: CIM02

Please choose a course date 

Wed, day, 01 Apr - 01 Apr '20

Duration: 1 session

Full fee: £99.00
Senior fee: £79.00
Concession: £60.00

Or call to enrol: 020 7831 7831

Download form & post

Any questions? computing@citylit.ac.uk
or call 020 7492 2515

Please note: we offer a wide variety of financial support to make courses affordable. For more information visit our online Help Center. You can also visit the Information, Advice and Guidance drop-in service, open from 12 – 6.45, Monday to Friday.