Engagement is an important part of social media. By not engaging on the platform you reduce your visibility and raking with the algorithm. This class will show you how to engage and use trends on LinkedIn, Facebook, X (previously Twitter), Instagram and TikTok. When you engage with other posts on social media this helps to improve your performance on the algorithm.
Learning modes and locations may be different depending on the course start date. Please check the location of your chosen course and read our guide to learning modes and locations to help you choose the right course for you.
Please note: We offer a wide variety of financial support to make courses affordable. Just visit our online Help Centre for more information on a range of topics including fees, online learning and FAQs.
In order to use social media to promote a business. the marketer or administrator should not only understand how to post on the platform, they should also understand how the platform works on a broader scale. This course will cover three important elements of social media. First, we will discuss how the algorithm works and compare social media platforms to learn how to work smarter. Next, we will discuss engagement, how to engage on social media. Finally, we will look at trends on the various social media channels. You will understand that learning how to use trends and posting regularly on social media is an important part of using the platforms but engagement is also critical, which feeds into the algorithm performance.
What will we cover?
• Social media algorithms • Engagement Strategy • Trends and how they can be used.
What will I achieve? By the end of this course you should be able to...
• Analyse and understanding the algorithm of social media platforms • Comparing algorithms on different platforms • Identify the difference between engagement and reach • Increase followers by implementing several engagement strategies • Identify trends and use them to increase engagement.
What level is the course and do I need any particular skills?
This class is suitable for those who are using social media to promote their own business or if you are acting as a social media manager and assisting others to promote their business on social media. Suitable for beginners we cover the basics on how to engage on the platform how to measure your engagement and how to see the performance of your posts in comparison to before and after engagement strategies are implemented. During the class you will also learn three engage 3 to 5 engagement strategies that you can implement immediately.
How will I be taught, and will there be any work outside the class?
This class will focus on social media platforms and will be taught from a practical and theoretical perspective. The instructor will use a presentation and online examples, students are welcome to bring their smart phone to download the applications taught in class. It will also incorporate other websites, students may find it useful to take notes. Notes will be provided in Google Classroom.
Are there any other costs? Is there anything I need to bring?
You should have access to your existing social media account(s). If you don’t have existing account(s) you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience.
When I've finished, what course can I do next?
City Lit offers a variety of progression courses in this subject area. Please click here to view our Social media courses.
Disclaimer: Use of Third-Party Software This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.
Amber holds an MBA in International Marketing, and previously worked as a Marketing Manager and Account Director for various marketing agency in London, where she was an early adopter in using social media in campaigns with high success. After the recession in 2009, she started teaching adults how to use social media to promote their business, often working with career changers who were switching gears after being made redundant to start their own businesses. She began teaching social media at City Lit in 2015. Her approach is dynamic and engaging, vowing to make the scary world of social media accessible to everyone from the tech-savvy to the technophobe!
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.
product
https://www.citylit.ac.uk/social-media-engagement-trends-algorithms292283Social Media Engagement, Trends & Algorithmshttps://www.citylit.ac.uk/media/catalog/product/s/o/social-media-engagement_-trends-_-algorithms-csmat05.jpg7979GBPInStock/Courses/Courses/Business, marketing & technology/Courses/Business, marketing & technology/Business & marketing/Social media and blogging/Courses/Business, marketing & technology/Business & marketing/Courses/Online courses228512111221122917311228512111229Engagement is an important part of social media. By not engaging on the platform you reduce your visibility and raking with the algorithm. This class will show you how to engage and use trends on LinkedIn, Facebook, X (previously Twitter), Instagram and TikTok. When you engage with other posts on social media this helps to improve your performance on the algorithm.153031402Social Media Engagement, Trends & Algorithms7979https://www.citylit.ac.uk/media/catalog/product/s/o/social-media-engagement_-trends-_-algorithms-csmat05_8.jpgInStockEveningWedOnlineAvailable coursesOne-off onlyWeekday2026-11-04T00:00:00+00:00Some experienceNov 2026Business, marketing & technologyCSMAT067979Social Media Engagement, Trends & Algorithms635179Amber Raney-Kincadesocial-media-engagement-trends-algorithms/csmat06-2627Engagement is an important part of social media. By not engaging on the platform you reduce your visibility and raking with the algorithm. This class will show you how to engage and use trends on LinkedIn, Facebook, X (previously Twitter), Instagram and TikTok. When you engage with other posts on social media this helps to improve your performance on the algorithm.0000-Available|2026-11-04 00:00:00In order to use social media to promote a business. the marketer or administrator should not only understand how to post on the platform, they should also understand how the platform works on a broader scale. This course will cover three important elements of social media. First, we will discuss how the algorithm works and compare social media platforms to learn how to work smarter. Next, we will discuss engagement, how to engage on social media. Finally, we will look at trends on the various social media channels. You will understand that learning how to use trends and posting regularly on social media is an important part of using the platforms but engagement is also critical, which feeds into the algorithm performance.Engagement is an important part of social media. By not engaging on the platform you reduce your visibility and raking with the algorithm. This class will show you how to engage and use trends on LinkedIn, Facebook, X (previously Twitter), Instagram and TikTok. When you engage with other posts on social media this helps to improve your performance on the algorithm.• Social media algorithms<br>• Engagement Strategy<br>• Trends and how they can be used.• Analyse and understanding the algorithm of social media platforms<br>• Comparing algorithms on different platforms<br>• Identify the difference between engagement and reach <br>• Increase followers by implementing several engagement strategies<br>• Identify trends and use them to increase engagement.This class is suitable for those who are using social media to promote their own business or if you are acting as a social media manager and assisting others to promote their business on social media. Suitable for beginners we cover the basics on how to engage on the platform how to measure your engagement and how to see the performance of your posts in comparison to before and after engagement strategies are implemented. During the class you will also learn three engage 3 to 5 engagement strategies that you can implement immediately.This class will focus on social media platforms and will be taught from a practical and theoretical perspective. The instructor will use a presentation and online examples, students are welcome to bring their smart phone to download the applications taught in class. It will also incorporate other websites, students may find it useful to take notes. Notes will be provided in Google Classroom.You should have access to your existing social media account(s). If you don’t have existing account(s) you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience.<p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Social_Media_Courses.pdf" target="_blank" rel="noopener noreferrer"> here </a>to view our Social media courses.</p><p><br>Disclaimer: Use of Third-Party Software<br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingSocial media and bloggingvirtual637951CSMAT06NONEWed04/11/2618:00 - 21:0018:0021:001 session1One-off onlyEveningWeekdayOnlineOnlineAmber Raney-KincadeSome experienceAvailable courses2026-11-04T00:00:00+00:00Nov 2026Business, marketing & technology7979Social Media Engagement, Trends & Algorithmssocial-media-engagement-trends-algorithms/csmat06-2627Engagement is an important part of social media. By not engaging on the platform you reduce your visibility and raking with the algorithm. This class will show you how to engage and use trends on LinkedIn, Facebook, X (previously Twitter), Instagram and TikTok. When you engage with other posts on social media this helps to improve your performance on the algorithm.0000-Available|2026-11-04 00:00:00In order to use social media to promote a business. the marketer or administrator should not only understand how to post on the platform, they should also understand how the platform works on a broader scale. This course will cover three important elements of social media. First, we will discuss how the algorithm works and compare social media platforms to learn how to work smarter. Next, we will discuss engagement, how to engage on social media. Finally, we will look at trends on the various social media channels. You will understand that learning how to use trends and posting regularly on social media is an important part of using the platforms but engagement is also critical, which feeds into the algorithm performance.Engagement is an important part of social media. By not engaging on the platform you reduce your visibility and raking with the algorithm. This class will show you how to engage and use trends on LinkedIn, Facebook, X (previously Twitter), Instagram and TikTok. When you engage with other posts on social media this helps to improve your performance on the algorithm.• Social media algorithms<br>• Engagement Strategy<br>• Trends and how they can be used.• Analyse and understanding the algorithm of social media platforms<br>• Comparing algorithms on different platforms<br>• Identify the difference between engagement and reach <br>• Increase followers by implementing several engagement strategies<br>• Identify trends and use them to increase engagement.This class is suitable for those who are using social media to promote their own business or if you are acting as a social media manager and assisting others to promote their business on social media. Suitable for beginners we cover the basics on how to engage on the platform how to measure your engagement and how to see the performance of your posts in comparison to before and after engagement strategies are implemented. During the class you will also learn three engage 3 to 5 engagement strategies that you can implement immediately.This class will focus on social media platforms and will be taught from a practical and theoretical perspective. The instructor will use a presentation and online examples, students are welcome to bring their smart phone to download the applications taught in class. It will also incorporate other websites, students may find it useful to take notes. Notes will be provided in Google Classroom.You should have access to your existing social media account(s). If you don’t have existing account(s) you will need to have a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience.<p>City Lit offers a variety of progression courses in this subject area. Please click <a href="https://www.citylit.ac.uk/media/wysiwyg/pdf/2627_Social_Media_Courses.pdf" target="_blank" rel="noopener noreferrer"> here </a>to view our Social media courses.</p><p><br>Disclaimer: Use of Third-Party Software<br>This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.</p>Business & marketingSocial media and bloggingconfigurable
12211229Social media and blogginghttps://www.citylit.ac.uk/courses/technology-science-and-business/business-and-marketing/social-media-and-blogging1/2/285/1211/1229/12211/Courses/Business, marketing & technology/Business & marketing/Social media and blogging
