What is the course about?
If you’re already investing in social media but want to achieve better results, this course is for you. Building on your existing knowledge, this course will help you to learn to get more out of the major social media channels - Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram.This course is suitable for people with previous social media experience and basic understanding of social media. Pre-existing social media profiles are a prerequisite for the course.
What will we cover?
Introduction to Social Media Marketing
Social Media Strategy and Planning
Content Strategy and Planning
Ecommerce on Social Media
Running ads on Social Media
Latest Social Media Trends
Best practice case studies.
What will I achieve?
By the end of this course you should be able to...
Set up social media strategy
Plan your social media activity
Plan your content strategy
Learn how social media can support your wider Marketing activities
Grow your audience and increase social media following
Increase engagement and connect with audience
Drive sales through your social media traffic
Learn about latest trends in social media
Place targeted ads on social media to reach your target audience
Best practice and case studies for various social channels.
What level is the course and do I need any particular skills?
This is an advanced level course. You should already have basic understanding of social media to be able to fully understand the course. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
The course consists of demonstrations, practical activities and discussions. Course handouts will be provided by your Tutor. One to one guidance and support will be given throughout. Each student has their own computer.
Are there any other costs? Is there anything I need to bring?
You should have access to your existing social media account(s) and remember to bring with you the log in details. If you don’t have existing account(s) you will need to bring a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience.
When I've finished, what course can I do next?
City Lit Pro: start a career in digital marketing, Social media Data analytics, introduction to affiliate marketing.
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details