Social media for business: introduction
Time: 10:00 - 17:30
Location: KS - Keeley Street
communicate with your target audience.
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit). For more information click here
This course takes place in the classroom, please follow this link to find out what we are doing to keep you safe: Staying COVID-19 secure at City Lit
Course Code: CSBR01
Please choose a course date
Duration: 2 sessions (over 2 weeks)
What is the course about?
This course is aimed at people who want to learn how to use social marketing media for business. You will learn
what social media marketing offers, the places where this happens, and the skills to create, monitor and manage a
social marketing plan.
What will we cover?
• What is social media marketing and what does this offer?
• Communicating with your prospects and customers?
• Social marketing with Blogs, Vlogs and Podcasts
• The main social media sites: Facebook, Instagram, LinkedIn, Twitter
• Building and maintaining connections with customers
• Developing a successful social media strategy
• Creating content for social marketing
• Monitoring your social media activities
• Integrating social marketing with your other marketing activities.
What will I achieve?
By the end of this course you should be able to...
• Use social media to promote your business
• Use popular social networks of your choice
• Create effective content for social marketing
• Efficiently manage social media services
• Develop a social media marketing plan
• Integrate social marketing into your other business marketing.
What level is the course and do I need any particular skills?
This course is most suitable for beginners and people with some basic experience in using social networks (such as Facebook or Instagram) You should have good computer keyboard and file management skills and be a confident
user of both the internet and email. You should also be able to follow spoken instructions, read written instructions
and information and discuss work with your tutor.
How will I be taught, and will there be any work outside the class?
The course consists of demonstrations, practical activities and discussions. One to one guidance and support will
be given throughout. Each student has access to a computer for practical work.
Are there any other costs? Is there anything I need to bring?
If you have existing social network accounts you can use these during the course if you wish. If you do not, and wish to use a particular network you will be supported in creating an account you can use to gain hands-on experience.
You will need to have a valid email address and its password to sign up for a new account. Course handouts will be
provided by your tutor.
When I've finished, what course can I do next?
Social media for business: intermediate, Social media apps, tips & tricks, Social media content strategy, Instagram
for business: introduction, Twitter for business, Facebook for business, LinkedIn: a detailed introduction, Blogging:write your own blog using WordPress, Video blogging with YouTube.
Julian worked as a technical manager for two large organisations before taking a career break to study for an MA and to qualify as a teacher. He now divides his business hours between working as a freelance marketing consultant and business coach for small to medium-sized businesses, and teaching for City Lit, two other colleges, and for a number of charities that help people gain the skills to start their own business. His key interests include web design and marketing, content strategy, search engine marketing and the use of social media. He is a huge fan of WordPress and also teaches a range of IT courses in Java, Python, PHP and App development.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.