What is the course about?
On this course you will learn how to use different social media in a professional manner for effective networking and promotion of you, your business and your learning needs.
What previous students liked most about their course: .
“I loved the whole range of inspirations and resources which Gavin recommended to us. It’s great to learn from someone who is in the business and who has successfully made this part of his career. I loved Gavin’s teaching style - very visual, very interactive and with a sense of humour.”
“The teaching style, communication was very assertive and effective to make the most of the learning. We all enjoyed every class.”
“The teacher was knowledgeable and informed. It makes you more confident to post.”
“The course was very accessible; it was easy to be engaged; Gavin was informative, fun and very patient. I would definitely recommend it.”
What will we cover?
- Social media: what’s out there and how it can help you? This course will focus on Facebook, Twitter and Instagram.
- Social media strategies and available marketing resources
- Choosing social media platforms and related terminology
- How to build, manage and get the most out of followers, testimonials and recommendations
- Tricks of the trade and what to avoid
- Balancing offline and online communication
- Instagram meetups/takeovers, competitions, press coverage, talks & workshops
- Networking in person, including body language, 90 second elevator pitches and role play.
What will I achieve?
By the end of this course you should be able to...
- Have an overview of some of the main social media platforms (including Facebook, Twitter and Instagram) and their uses
- Understand the advantages of social media for developing your business
- Understand how to spark interest in your work by succinct and effective presentations
- Gain information on useful resources to help market yourself successfully.
What level is the course and do I need any particular skills?
This course is suitable for beginners and those with some experience.
How will I be taught, and will there be any work outside the class?
You will be taught using a range of techniques including workshops, short lectures, demonstrations, practical exercises, group and individual assistance. Please note the City Lit uses Apple Mac computers in Animation, Digital arts, Information from the course will also be available afterwards either via handouts or digitally.
Are there any other costs? Is there anything I need to bring?
It would be useful to bring your smartphone or other devices if you currently use them for social media. This will allow you to refer to live examples if needed.
If you would like to buy art materials for your personal use outside of the course, City Lit students receive 10% discount off everything* from Cass Art, the UK's leading art supplies retailer. Your tutor will advise you on what you should buy. You will need to show your enrolment receipt in-store to receive your discount. Visit the Charing Cross shop at 13 Charing Cross Road WC2H 0EP or find your local shop at www.cassart.co.uk. *Terms and conditions apply, visit www.cassart.co.uk/students.
When I've finished, what course can I do next?
Potential courses to follow and develop your learning and skills:
Focusing on looking at and developing your own social media inside a future workshop including live use of social media platforms and management tools such as Hootsuite.
Elevator pitches and networking in person will be looked at briefly in this initial workshop. You may want to spend more time developing and practicing this in a more involved workshop with more opportunities for role play.
Photography and creative natural copywriting are both keep elements of promoting yourself and networking. Combining the two cleverly can gain much greater results. There is potential for a deeper workshop looking at developing your photography and creative writing skills to enhance your ability to network and promote.
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details