Social media for visual artists: promote and network
Time: 18:00 - 21:00
This course is FREE if a) you live in London and your job is at risk of redundancy or b) you are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) you receive other state benefits (including Universal Credit) and your monthly take home pay is less than £343. For more information click here
This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
Course Code: VG522
Duration: 2 sessions (over 2 weeks)
What is the course about?
A look at how to engage with social media in a professional manner for effective networking and the promotion of you and your business needs. We will look at Twitter, Facebook and Instagram with real examples of best practice followed by a workshop where you can work on your own social media and feedback to the group.
Having a clear idea of who you are and what your USP is will improve your chances of gaining business when meeting people. The 90 second elevator pitch is a tool which you can use to strengthen your ability to network in person more confidently and succinctly.
Drawing both of these skills together will strengthen your business skills as a visual artist, gaining more confidence and hopefully more work.
This is a live online course. You will need:
- Internet connection. The classes work best with Chrome.
- A computer with microphone and camera.
We will contact you with joining instructions before your course starts.
What will we cover?
• Key social media platforms and techniques
• Advantages for business use
• 90 second elevator pitch
• Information for further research.
What will I achieve?
By the end of this course you should be able to...
• Have an overview of the main social media platforms and techniques
• Identify advantages for business
• Perform the concept of a 90 second elevator pitch
• Access information for further research.
What level is the course and do I need any particular skills?
This course is suitable for beginners and intermediate level students. You should have general computing and internet skills. You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
The course consists of practical activities, discussions and demonstrations. One to one guidance and support will be given throughout.
Are there any other costs? Is there anything I need to bring?
No costs. You will need a smartphone or tablet or any other device you use for social media posts. You should have access to your existing social media account(s). This will help you to practice the course content during the course and gain valuable hands-on experience.
When I've finished, what course can I do next?
Potential courses to follow and develop your learning and skills: Social media content strategy, using hashtags effectively, social media marketing in a day, social media apps, tips and tricks, create your elevator pitch, social media: become a positive influencer designing websites for visual artists with WordPress: stage 1
Photography and creative natural copywriting are both keep elements of promoting yourself and networking. Combining the two cleverly can gain much greater results. There is potential for a deeper workshop looking at developing your photography and creative writing skills to enhance your ability to network and promote.
Gavin Freeborn is a creative communications specialist working across marketing, communications and social media, teaching in Art and Design plus Computing at City Lit. His other skills include being a professional photographer and yoga teacher. With over 20yrs experience working on private consultancy commissions and public sector including Chelsea College of Arts, London College of Fashion and London College of Communications at the University of the Arts London (UAL) and Leeds Beckett University, Gavin studies, practices and teaches these specialisms. Gavin enjoys teaching adults at City Lit, through theory, demonstration and student practice. He loves helping people learn how to use social media professionally including for their businesses, understand networking online and offline, including body language and to explore other interesting areas of creative communications such TEDx talks. The best thing is seeing students improve in class and afterwards where many of them keep in touch with Gavin through social media mainly through @freebornlive Instagram. Gavin's Freeborn Exchange TEDx talk is viewable on his website.
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.