Social media introduction: stage 1
Time: 10:00 - 13:00
Location: Keeley Street
Course Code: CSB14
Duration: 2 sessions (over 2 weeks)
What is the course about?
This course is aimed at people who want to use social media for personal or business, but classify themselves as beginners. You will learn about social media, why we use it and how it has become the easiest way to communicate with friends or promote a business. We will look at LinkedIn, Facebook, Twitter, and Pinterest. You’ll get opportunities to practice your social media skills during lessons.
What will we cover?
You will learn how to use the major social media services including LinkedIn, Facebook, Twitter, and Pinterest. We will explain the power of social media and how it can be used to help your business or keep in touch with people in your life. It can help benefit your business by tapping into new audiences.
Create an account with the key social media sites: LinkedIn, Facebook, Twitter. Become comfortable with the layout of the screens and how to navigate around the site. Spend time in class using these three platforms with hands-on activities. We will also discuss Pinterest and how this can be used as further social media for your business.
What will I achieve?
By the end of this course you should be able to...
Use social media with confidence, understand privacy and overcome a fear of social media.
Set up and use a LinkedIn account, a Facebook account and a Twitter account.
Log into your accounts and post information.
What level is the course and do I need any particular skills?
This class is suitable for learners who have never used social media. If you have set up an account but still have never regularly used it, this is the course for you.
How will I be taught, and will there be any work outside the class?
The course consists of demonstrations, practical activities and discussions. One to one guidance and support will be given throughout.
Class 1 is an overview of using social media for business and personal.
Class 2 is LinkedIn.
Class 3 is Facebook.
Class 4 is Twitter.
Class 5 is Pinterest.
Are there any other costs? Is there anything I need to bring?
You should have access to your existing social media account(s) and remember to bring with you the log in details. If you don’t have existing account(s) you will need to bring a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience. Course handouts will be provided by your Tutor.
When I've finished, what course can I do next?
Social media for business, social media apps, tips & tricks, social media content strategy, using Instagram for business, Twitter for business, Facebook for business, LinkedIn: a detailed introduction, Blogging: write your own blog using WordPress, Video blogging with YouTube,social media content strategy.
Amber holds an MBA in International Marketing, and previously worked as a Marketing Manager and Account Director for various marketing agency in London, where she was an early adopter in using social media in campaigns with high success. After the recession in 2009, she started teaching adults how to use social media to promote their business, often working with career changers who were switching gears after being made redundant to start their own businesses. She began teaching social media at City Lit in 2015. Her approach is dynamic and engaging, vowing to make the scary world of social media accessible to everyone from the tech-savvy to the technophobe!
Please note: We reserve the right to change our tutors from those advertised. This happens rarely, but if it does, we are unable to refund fees due to this. Our tutors may have different teaching styles; however we guarantee a consistent quality of teaching in all our courses.