Social Media Manager Skills: introduction

What is the course about?

This course is designed to provide you with the tools and skills needed to start a career in social media management or apply for jobs where social media management skills are required. We will explore several aspects of the social media environment, covering the basics for social media marketing, including theoretical and practical application. On completion of the course, you will gain a richer understanding of managing a third party platform via social media.

What will we cover?

• Recognize the Client’s Needs and the 4 P’s of Marketing
• Content Creator vs Content Scheduler - how you can work with/for your client to manage their expectations
• Pricing Your Services - know what to charge for your work
• Identifying a client’s social media content pillars and creating a content schedule based on pillars
• Setting up the accounts - separate administrator roles to work on behalf of the client
• Researching the right hashtags for your clients
• Discussion of social media manager situations and online articles.

What will I achieve?
By the end of this course you should be able to...

• Identify the social media requirements of the business
• Set up and manage multiple social media accounts on behalf of the client
• Produce a plan for your client’s social media activity tailored to their business needs
• Research and guide the client in creating content for their social platforms.

What level is the course and do I need any particular skills?

This course is suitable for current users of social media or marketing professionals looking to upskill, business owners and anyone who is looking to start a new career in digital marketing. Strong familiarity with computers is required. You should already know the basics in social media, such as how to open an account, how to post online, and basic understanding of who sees your posts on social media. Prerequisite of Social Media for Business course is best for those who are beginners. Access to social media is necessary.

You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.

How will I be taught, and will there be any work outside the class?

During class, the instructor will teach via slides and online activity. You will be asked to participate in discussions and exercises, including some research and online social media activity. There will be some homework, where you are asked to read articles and be prepared to discuss in class.

Are there any other costs? Is there anything I need to bring?

There are no additional costs. You should have access to your existing social media account, and your email account with their log in details in case you need to retrieve your password. Course handouts will be provided by your tutor.

When I've finished, what course can I do next?

Please click here to view all our Digital marketing and Social media courses.

Disclaimer: Use of Third-Party Software
This course might require you to either use your own personal account or create an account for the purposes of this course. City Lit cannot accept any responsibility for any failings of the third party or provide technical support. Whilst using the software you will be responsible for abiding by the providers terms and conditions and maintaining your own work.