What is the course about?
How the social media (online discussion forums, blogs, and social sites likes Facebook and Twitter) can be used to communicate with your customers and prospects.
What will we cover?
What is social marketing / what are the social media?
Why should I use social marketing
How do I start social marketing
Building your social voice
What will I achieve?
By the end of this course you should be able to...
Understand and describe Social marketing
Evaluate a range on online location where you could undertake social marketing and choose the best for you
Start planning a social marketing presence for your business.
What level is the course and do I need any particular skills?
Beginnes level. You should have experience in using a computer and the web.
Are there any other costs? Is there anything I need to bring?
You should have access to your existing social media account(s) and remember to bring with you the log in details. If you don’t have existing account(s) you will need to bring a valid email address and its password to sign up for a new account. This will help you to practice the course content during the class and gain valuable hands-on experience.
When I've finished, what course can I do next?
Social media for business, social media apps tips and tricks.
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details