What is the course about?
In this course you will learn more principles of strategic planning and strategic decision-making processes which can be applied to any organisation (Private, Public, NFP, Start Up). Organisations need to understand how to work with key stakeholders, manage risk, competition and how to position their products. This interactive course builds on themes discussed in “Strategy: Introduction”- introducing more key concepts but with an application focus.
The course suits anyone who works or would like to work in business management.
What will we cover?
Know your stakeholders
• How to understand key people linked with your business and how to handle them effectively
• Stakeholder analysis/Mendelow's matrix
• What is risk?
• What is internal control and governance?
• Key points and essential mitigation checklists for organisations
• How organisations navigate through fierce competition to enhance their competitive advantage
• Porter's 5 forces
• Cost leadership/ Differentiation/ Focus
• Ansoff model
Products and Pricing
• How do organisations manage their product/service portfolio? How do organisations go about pricing effectively?
• BCG Matrix and product lifecycle
• How to price effectively - pricing strategies for products.
What will I achieve?
By the end of this course you should be able to...
• Understand key stakeholders influencing your organisation and how to manage them effectively
• Understand the concept of risk, how it impacts on organisations and how to mitigate for it
• How to manage competition effectively and retain a competitive advantage
• How to position and price your key products and services.
What level is the course and do I need any particular skills?
This interactive course builds on “Strategy: Introduction” and will be delivered with theory and a chance to apply the models to your own organisation.
How will I be taught, and will there be any work outside the class?
Teaching, exercises, applying the skills taught.
Are there any other costs? Is there anything I need to bring?
When I've finished, what course can I do next?
Students are free to ask the tutor for advice on related courses.
General information and advice on courses at City Lit is available from the Information and Advice Shop, open Monday to Friday 12:00 – 19:00 during term time, and Monday to Friday 12:00 – 17:00 out of term time. See the course guide for term dates and further details.
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details