What is the course about?
In this course you will learn the main principles of strategic planning and strategic decision making process for any kind of organisation. You will define the strategic environment and set a direction by creating and articulating organisation vision, mission, goals and business strategies. You will learn prioritise initiatives and avoid common pitfalls. The course suits anyone who works or would like to work in business management.
What will we cover?
Strategic planning principles
Running a strategic planning process
Vision & mission statements
Avoiding common pitfall.
What will I achieve?
By the end of this course you should be able to...
• Run a strategic planning process
• Analyse the market and define the strategic environment
• Create focus to the organization efforts
• Set the company direction
• Compare tactical and strategic decisions
• Establish priorities
• Plan to avoid pitfalls.
What level is the course and do I need any particular skills?
This course is suitable for aspiring and professional business managers, start-up and small business owners, entrepreneurs, marketing managers and other professionals that want or need to understand how to run a strategic planning process within a company.
How will I be taught, and will there be any work outside the class?
This is a one day course. You will be taught by presentations, discussions and exercises.
Are there any other costs? Is there anything I need to bring?
No costs. Bring a pen and a pad.
When I've finished, what course can I do next?
Strategy:intermediate, introduction to project management, Project management using Microsoft Project.
General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details