Strategy: introduction

Course Dates: 17/02/19
Time: 10:30 - 16:30
Location: KS - Keeley Street
Tutor: Nick Brown

Build your career confidence by learning basic strategic management practices and procedures that will help you implement your company's strategic plans.


What is the course about?

In this course you will learn the main principles of strategic planning and strategic decision making process for any kind of organisation. You will define the strategic environment and set a direction by creating and articulating organisation vision, mission, goals and business strategies. You will learn prioritise initiatives and avoid common pitfalls. The course suits anyone who works or would like to work in business management.

What will we cover?

Strategic planning principles
Running a strategic planning process
SWOT analysis
Vision & mission statements
Core competencies
Main Strategies
Establishing priorities
Avoiding common pitfall.

What will I achieve?
By the end of this course you should be able to...

• Run a strategic planning process
• Analyse the market and define the strategic environment
• Create focus to the organization efforts
• Set the company direction
• Compare tactical and strategic decisions
• Establish priorities
• Plan to avoid pitfalls.

What level is the course and do I need any particular skills?

This course is suitable for aspiring and professional business managers, start-up and small business owners, entrepreneurs, marketing managers and other professionals that want or need to understand how to run a strategic planning process within a company.

How will I be taught, and will there be any work outside the class?

This is a one day course. You will be taught by presentations, discussions and exercises.

Are there any other costs? Is there anything I need to bring?

No costs. Bring a pen and a pad.

When I've finished, what course can I do next?

Strategy:intermediate, introduction to project management, Project management using Microsoft Project.

General information and advice on courses at City Lit is available from the Student Centre and Library on Monday to Friday from 12:00 – 19:00.
See the course guide for term dates and further details


Customer Reviews 2 item(s)

Write a review
Very interesting interactive training course, a good use of a weekend, information packed. Highly recommend it.
Course Rating
Review by S Greenwood / (Posted on 12/11/2018)
Hugely informative, inspiring day. A terrific introduction to the concepts involved in strategy planning.
Course Rating
Review by Anonymous / (Posted on 11/11/2018)

Book your place

Course Code: CSTR02

Sun, day, 17 Feb - 17 Feb '19

Duration: 1 session

Full fee: £89.00
Senior fee: £71.00
Concession: £45.00

Note: Course starts today, check start time

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or call 020 7492 2515

Please note: we offer a wide variety of financial support to make courses affordable. For more information visit our online Help Center. You can also visit the Information, Advice and Guidance drop-in service, open from 12 – 6.45, Monday to Friday.