Digital Marketing Courses Online & in London

Thinking about changing career, growing your business, or looking to improve your marketing skills? City Lit has digital marketing courses that are designed to help you improve your digital skills and meet your marketing goals.

Our digital marketing courses will teach you all the marketing techniques and tools needed to help you reach your potential customers. City Lit short courses can help you achieve your goals whether it’s through search engine optimisation (SEO), search engine marketing, or Conversion rate optimisation (CRO).
We'll also teach you how to set your own marketing metrics, understand the difference between KPI's and ROI, as well as collecting analysing customer data with Google Analytics and AdWords.

We can help you learn how to build content and marketing strategies for all your channels including social media, email, content, and search engine marketing.

Our tutors are highly qualified industry professionals with a record of accomplishments including creating successful startups with £55m+ exits and published authors. Some of our tutors are also experienced lecturers at UK colleges and higher education institutions.

Each part-time online course is flexible and available in daytime, evening and weekend formats. For more information about our tutor-led interactive online courses please see our guide to online learning.

Browse our digital marketing courses below and enrol today!

  1. Instagram: a short introduction

    Evening
    Course Date: Tue 12 Jan 2021
    Location on this date: Online
    Get started with using Instagram, the visually based social media site. You will learn to share photos and connect with people for business and/or personal fun.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £49.00
    Senior fee: £39.00
    Concession: £25.00

  2. Online marketing: a short introduction

    Course Date: Fri 15 Jan 2021 (and 1 other date)
    Location on this date: Online
    A popular short course that provides an overview of some common techniques used to market businesses on the internet. Examine search engine optimisation (SEO), web advertising and social media marketing among other topics.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

  3. Instagram for business: introduction

    Course Date: Mon 18 Jan 2021 (and 4 other dates)
    Location on this date: Online
    Learn how to use Instagram, the visual social media site, to market your business and communicate with your customers.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

  4. Search engine optimisation (SEO)

    Evening
    Course Date: Tue 19 Jan 2021 (and 1 other date)
    Location on this date: Online
    Would you like your website to appear higher up in search results, in Google or other search engines? Learn the

    basics of ethical optimisation and how to set up site structure and website copy for optimum search engine coverage.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

  5. City Lit Pro: start a career in digital marketing

    Evening
    Course Date: Fri 22 Jan 2021 (and 2 other dates)
    Location on this date: Online
    City Lit Pro courses provide accelerated learning for busy people who need specific skills for the workplace. This course will introduce you to the key digital marketing specialisms, from social media marketing to PPC marketing and SEO.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £539.00
    Senior fee: £431.00
    Concession: £270.00

  6. Online marketing: a detailed introduction

    Evening
    Course Date: Mon 25 Jan 2021 (and 3 other dates)
    Location on this date: Online
    A popular course that provides an in-depth look at the tools and techniques you can use to market your business on the internet. Examine Search Engine Optimisation (SEO), web advertising with Google AdWords and social media marketing among other topics, along with the management tools needed to measure success.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £229.00
    Senior fee: £183.00
    Concession: £115.00

  7. Google Analytics: introduction

    Evening
    Course Date: Wed 10 Feb 2021
    Location on this date: Online
    Get started with Google Analytics. Generate and evaluate information about visitors to your website, including site traffic, visitor behaviour and marketing effectiveness. Find out how to gain insights from the generated data.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £99.00
    Senior fee: £79.00
    Concession: £50.00

  8. Publish your first book online

    Weekend
    Course Date: Sat 20 Feb 2021 (and 1 other date)
    Location on this date: Online
    Learn how to publish your first book electronically on the Amazon Kindle and other e-book devices using an existing Word document. You'll need good internet skills and experience of using Word.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £199.00
    Senior fee: £159.00
    Concession: £100.00

  9. Introduction to email marketing with MailChimp

    Course Date: Mon 22 Feb 2021
    Location on this date: Online
    Learn to use the power of email to communicate with your customers and prospects, with this popular email platform.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £49.00
    Senior fee: £39.00
    Concession: £25.00

  10. City Lit Pro: introduction to Mobile Marketing Strategy

    Course Date: Fri 26 Feb 2021
    Location on this date: Online
    Mobile is arguably the most personal, targeted, and relevant marketing channel available. This course teaches you how to create and run engaging mobile marketing campaigns using today’s mobile technology.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £129.00
    Senior fee: £103.00
    Concession: £65.00

  11. City Lit Pro: implementing a content strategy

    Weekend
    Course Date: Sat 6 Mar 2021 (and 1 other date)
    Location on this date: Online
    This hands-on course will teach you the pillars of an effective content strategy. Identifying specific groups of users, developing key messages and content based on their needs and interests.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £129.00
    Senior fee: £103.00
    Concession: £65.00

  12. Introduction to social media data analytics

    Evening
    Course Date: Wed 10 Mar 2021 (and 1 other date)
    Location on this date: Online
    Learn how recognise, analyse, present and use data on the social media channels most commonly used by organisations.

    This course is FREE if a) You are on a Low Wage or b) You are either on Jobseekers' Allowance (JSA) or Employment & Support Allowance(ESA) or c) You receive other state benefits (including Universal Credit). For more information click here

    This course will be delivered online. See the ‘What is the course about?’ section in course details for more information.
    Full fee: £229.00
    Senior fee: £183.00
    Concession: £115.00

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